A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's Innovation Labs, described his role as fighting the competition of the "the unknown": unforeseen new firms and technologies that have the potential to swiftly topple established category leaders. Joining Mr. Nel on stage for a "Marketers Driving Innovation" panel at the Ad Age Digital Conference were Mark Nagel, executive director of the AT&T Foundry; Venky Balakrishnan, global VP, digital innovation, Diageo; and Adam Kleinberg, CEO of Traction, an interactive agency. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-17 00:00:00 UTC ]
Bonnier Books UK imprint Zaffre has launched a new website for brand author Wilbur Smith in a joint venture with his creative team at Wilbur Smith Enterprises. Continue reading at The Bookseller
[ The Bookseller | 2018-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#joint venture
#creative team
The Forestry Commission has launched a competition to “diversify” nature writing, as part of its 2019 centenary celebrations, with two paid writing residencies up for grabs. Continue reading at The Bookseller
[ The Bookseller | 2018-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nature writing
Trapeze is launching a collection of essays by black female writers, scholars and activists, called Well-Read Black Girl, with a competition to find an unpublished black British female author whose essay will be included in the UK edition. Continue reading at The Bookseller
[ The Bookseller | 2018-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk edition
Penguin Random House is partnering with Monki, Google and Black & Beech to promote Feminists Don’t Wear Pink (and Other Lies), the collection of essays curated by Scarlett Curtis. Continue reading at The Bookseller
[ The Bookseller | 2018-11-28 00:00:00 UTC ]
More news stories like this |
Finding itself among a handful of European Union nations still with a state-controlled textbook market, Slovakia, says parliament member Branislav Gröhling, must change. The post A Member of Slovakia’s Parliament Calls for a Competitive Textbook Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-11-27 00:00:00 UTC ]
More news stories like this |
Diary of a Wimpy Kid author Jeff Kinney has launched a diary writing competition for children with his publisher Puffin and the National Literacy Trust. Continue reading at The Bookseller
[ The Bookseller | 2018-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publisher puffin
Three-quarters of European publishers surveyed by Digiday plan to increase revenues from video advertisements and branded content in 2019. The post Digiday Research: European publishers expect to make more money from branded content in 2019 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digiday research
#branded content
#increase revenues
Rutendo Chabikwa and Anni Domingo have been announced as the joint winners of Myriad's 2018 First Drafts Competition for unpublished writers. Continue reading at The Bookseller
[ The Bookseller | 2018-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#drafts competition
#unpublished writers
Thirty-six short stories were submitted for the first ever FutureBook speculative fiction competition run with digital reading platform the Pigeonhole. Continue reading at The Bookseller
[ The Bookseller | 2018-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#shortlist announced
#short stories
BookTrust and its current writer-in-residence, Nicola Davies, are launching a poetry competition for primary schools. Continue reading at The Bookseller
[ The Bookseller | 2018-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nicola davies
#poetry competition
#primary schools
New research has highlighted the “integral role” UK academic publishing plays in facilitating innovation. Continue reading at The Bookseller
[ The Bookseller | 2018-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#integral role
Media and publishing giant Meredith Corp. says it is selling its Fortune brand for $150 million in cash Continue reading at ABC News
[ ABC News | 2018-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#$150 million
Inception's Bookful app has the advantage of the beloved Beatrix Potter content and other Penguin Random House brands on which to base its first six digital books. The post Inception Announces Bookful, an AR Platform Licensing Penguin Random House Brands appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital books
Publishers including News UK and The Guardian have shown keen interest in using the platform. The post Publishers step up the fight against cookies gone rogue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers step
Endeavor Business Media has acquired Vendome Group's Healthcare Informatics brand, the Nashville-based b2b firm announced Friday. The deal—which includes the brand's website as well as 13 annual Health IT Summits throughout the U.S.—marks Endeavor's second acquisition since absorbing SouthComm... Continue reading at Folio Magazine
[ Folio Magazine | 2018-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#editorial expertise
#custom content
#financial terms
Following a recent transition of leadership, with the appointment of Stephanie Mehta to editor-in-chief this past February and Amanda Smith as VP, publisher in April 2017, the focus of Fast Company is also leaning towards innovation, both in the coverage of the topic and the implementation of... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#average age
#important thing
#passionate community
Jacaranda Books founder Valerie Brandes has been named one of the 100 most influential black Britons for the second year in a row. Continue reading at The Bookseller
[ The Bookseller | 2018-10-26 00:00:00 UTC ]
More news stories like this |
Today, Facebook's Global Head of Safety, Antigone Davis, published a blog post outlining how the social network fights child exploitation. The company uses standard industry practices, such as requiring users to be 13 years or older, using photo-matc... Continue reading at Engadget
[ Engadget | 2018-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#machine learning
#global head
New York Comic Con's audience is "rabid," and not just in the zombie comic book kind of way. That's according to Lance Fensterman, global president of event producer ReedPop, which was behind New York Comic Con this month."They're kind of bleeding-edge around technology, they're huge consumers... Continue reading at Advertising Age
[ Advertising Age | 2018-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lance fensterman
#general mills
It's been a remarkable year for journalism and storytelling, as legacy media outlets continue to find their new identities in this rapidly evolving digital era. Others have had to nimbly reimagine themselves after being acquired by new owners, all while strategizing for the future with new... Continue reading at AdWeek
[ AdWeek | 2018-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishers
#media brand
#revenue streams
#media executives