A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's Innovation Labs, described his role as fighting the competition of the "the unknown": unforeseen new firms and technologies that have the potential to swiftly topple established category leaders. Joining Mr. Nel on stage for a "Marketers Driving Innovation" panel at the Ad Age Digital Conference were Mark Nagel, executive director of the AT&T Foundry; Venky Balakrishnan, global VP, digital innovation, Diageo; and Adam Kleinberg, CEO of Traction, an interactive agency. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-17 00:00:00 UTC ]
A group of school pupils are to petition the prime minister to save school libraries arguing that "knowledge is not a privilege". Continue reading at The Bookseller
[ The Bookseller | 2018-03-16 00:00:00 UTC ]
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The €7,500 grand prize of the inaugural Key Colours Competition China, which was awarded in August 2017, went to Wang Yuwei’s Mr Cat and Little Fairy; five other books received honorable mentions. All six works will be published in Chinese by Beijing Yutian Hanfeng, with print runs ranging from... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Baby Cube was founded by husband-and-wife team Yang Wenxuan and Liu Hong. The company grew out of their past professional experience in online retailing and literary publishing and out of their community outreach work focused on helping children to start reading. “It started as a reading club in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Snapchat has worked out a deal with publishers that finally allows them to publish branded content to the app.Until now, publishers couldn't create the ads they ran between the articles and videos they post in the app's Discover section for professional media partners such as BuzzFeed, Hearst,... Continue reading at Advertising Age
[ Advertising Age | 2018-03-09 00:00:00 UTC ]
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Single parent Jemma Wallace has secured a £10,000 publishing contract after winning Trapeze Books, Gingerbread and The Pool's "One in Four" competition. Continue reading at The Bookseller
[ The Bookseller | 2018-03-09 00:00:00 UTC ]
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BuzzFeed's newest spin-off brand, As/Is, is debuting Tuesday to cover beauty and style with a focus on body positivity and celebrating individuality.As/Is is the latest effort by BuzzFeed to find new revenue models through lifestyle brands that not only generate content, but experiences and... Continue reading at Advertising Age
[ Advertising Age | 2018-03-06 00:00:00 UTC ]
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Hearst Magazines Digital Media and Us Weekly on why success in branded content depends on more than great creative. The post As Branded Content Moves to the Forefront, Trust and Accountability Remain Key appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-02 00:00:00 UTC ]
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Touting again a 'mix of book publishing people and people from media companies and ancillary companies,' this year's PubTechConnect conference will focus on innovation in many forms. The post PubTechConnect in Its Second Year: Mixing Media Viewpoints on Innovation, Diversity appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-01 00:00:00 UTC ]
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Declining organic reach and increasingly demanding marketers have compelled publishers to spend more on branded-content distribution on Facebook. The post Declining Facebook reach squeezes publishers’ branded-content business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-22 00:00:00 UTC ]
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Simon & Schuster UK has launched a competition with the Darley Anderson Literary Agency and Bradford Literature Festival to find the next bestselling commercial fiction author. Continue reading at The Bookseller
[ The Bookseller | 2018-02-16 00:00:00 UTC ]
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Atlantic imprint Corvus has joined forces with literary agency A M Heath to launch a crime and thriller competition. Continue reading at The Bookseller
[ The Bookseller | 2018-02-16 00:00:00 UTC ]
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A change Facebook made to its branded-content guidelines has scrambled several publishers' distribution strategies. The post Facebook’s new branded-content guidelines will force some publishers to abandon a business model appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-12 00:00:00 UTC ]
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We talked to New York’s former First Lady about her newest project, New York Makers. The post Silda Wall Spitzer Tells Us Why She Launched a Publishing Brand appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-08 00:00:00 UTC ]
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As the Audio Publishers Association's Audie Awards organizers say they get more and better entries annually, the market's hunger for audio rights is ratcheting up, too. The post The Audie Awards Finalists Are Announced, Amid Louder Competition for Audiobook Rights appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-07 00:00:00 UTC ]
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Author and founder of the BuyMeOnce website Tara Button was a shopaholic until she fell in love with a Le Creuset pot. Now disposable is a dirty wordForget retail therapy. It’s so yesterday. Avoiding frequent visits to the shops is a better way to serenity, claims a book published this week,... Continue reading at The Guardian
[ The Guardian | 2018-02-04 00:00:00 UTC ]
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Blackadder actor Tony Robinson has expressed his anger at Bristol councillors over their plans to close 17 of the city's libraries, calling them "stupid bastards" on social media. Continue reading at The Bookseller
[ The Bookseller | 2018-02-02 00:00:00 UTC ]
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Allison Bischoff of Rozzy Learning Co. has won the Business Journal’s Catapult Competition sponsored by Mastercard. Bischoff was chosen as the winner at the St. Louis Business Journal Women’s Conference Friday at Union Station, which was sponsored by St. Luke’s Hospital and AT&T. The final... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-01-27 00:00:00 UTC ]
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Having once left the American ebook market largely to Seattle, Rakuten Kobo now is hitching a ride with Walmart back into Amazonian America, selling ebooks and audiobooks through the big-box leader. The post Canada’s Kobo Rolls Into the US With Walmart: ‘A Very Competitive Experience’ appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-26 00:00:00 UTC ]
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In her new memoir, Melba Pattillo Beals, one of the Little Rock Nine, the black teenagers who broke the color line in segregated 1950s Arkansas, says God will always be there to lift people out of pain, disillusionment and despair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-24 00:00:00 UTC ]
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Publishers should be fighting censorship "whenever they get the chance", Sir Antony Beevor has said, while observing that "more and more" attempts are being made by governments to "rewrite history". Continue reading at The Bookseller
[ The Bookseller | 2018-01-23 00:00:00 UTC ]
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