A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's Innovation Labs, described his role as fighting the competition of the "the unknown": unforeseen new firms and technologies that have the potential to swiftly topple established category leaders. Joining Mr. Nel on stage for a "Marketers Driving Innovation" panel at the Ad Age Digital Conference were Mark Nagel, executive director of the AT&T Foundry; Venky Balakrishnan, global VP, digital innovation, Diageo; and Adam Kleinberg, CEO of Traction, an interactive agency. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-17 00:00:00 UTC ]
Industry category: Retail Organization size: Not available Eureka! idea: In-store kiosks for ordering decorated cakes What the judges said:"It's a classic Minnesota company innovating behind the scenes — transforming how people can order cake decorations and eliminating phone-book size... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-06-22 00:00:00 UTC ]
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Instagram last week introduced a clearer way for users to determine when posts by influencers or publishers are the result of commercial relationships with the businesses they are posting about. The Facebook-owned app said users will see demarcations that read "paid partnership with" on such... Continue reading at AdWeek
[ AdWeek | 2017-06-21 00:00:00 UTC ]
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A coloring book may sound tame, but "Legacy: An Off-Color Novella for You to Color," is by Chuck Palahniuk. Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-06-21 00:00:00 UTC ]
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Facebook wants users to "lean back." No, that's not the sequel to Sheryl Sandberg's book "Lean In"; it's how people watch TV, unlike the way they scroll through the News Feed.For months, Facebook has been talking to its biggest media and publishing partners to introduce TV-worthy programming to... Continue reading at Advertising Age
[ Advertising Age | 2017-06-20 00:00:00 UTC ]
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The duopoly is forcing some unlikely partners into bed with each other.Large publishers are hatching new alliances to counter Google and Facebook, the so-called duopoly that's expected to capture 85% of new digital advertising this year in the U.S. and 60% of digital spending, according to... Continue reading at Advertising Age
[ Advertising Age | 2017-06-19 00:00:00 UTC ]
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The Society of Authors, the Publishers Association and English PEN are launching a joint campaign in aid of imprisoned writers worldwide, called Speak Out. Continue reading at The Bookseller
[ The Bookseller | 2017-06-17 00:00:00 UTC ]
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Librarians will gather in Chicago for the 2017 ALA Annual Conference amid an organizational leadership transition, and challenges from the Trump Administration. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-16 00:00:00 UTC ]
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Facebook is giving advertisers more control over where their ads run, allowing them to opt out of appearing near content from specific publishers, according to new policies announced on Wednesday."We will show you all the publishers or pages on which your ad could theoretically run," said Michel... Continue reading at Advertising Age
[ Advertising Age | 2017-06-14 00:00:00 UTC ]
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With ad revenue challenging, magazine publishers including Time Inc. and Conde Nast are doubling down on brand licensing. The post Why Time, Conde Nast and other magazine publishers are charging into brand licensing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-13 00:00:00 UTC ]
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In a highly competitive printing and book manufacturing market, companies look for any edge they can get. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-09 00:00:00 UTC ]
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British Library officials say the Hay Archive comprises its largest acquisition of literary recordings. And Cengage announces new anti-piracy efforts. The post Industry Notes: Hay Festival Archive to British Library; Cengage Fights Counterfeit Course Materials appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-09 00:00:00 UTC ]
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Nick Coveney is set to join HarperCollins in the role of digital innovation and projects director. Continue reading at The Bookseller
[ The Bookseller | 2017-05-27 00:00:00 UTC ]
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BuzzFeed said Tasty is on the verge of becoming Facebook's biggest page, and it's become a template for growing the publisher's social video footprint. The post How food brand Tasty is a template for BuzzFeed’s vertical expansion appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-22 00:00:00 UTC ]
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Dead Ink’s email-based novella The Night Visitors and poet Hollie McNish have both been honoured at the Saboteur Awards this year. Continue reading at The Bookseller
[ The Bookseller | 2017-05-16 00:00:00 UTC ]
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Elif Shafak and Lucy Hughes-Hallett are named judges in London; the public is one of five judges in the Alabama-based Harper Lee Prize. The post Competition Notes: Sunday Times Prize Judges, Harper Lee Legal Fiction Prize Finalists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-15 00:00:00 UTC ]
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A group of Australian actors, dancers, writers and comedians – including Charlotte Wood, Zoe Coombs Marr and Marieke Hardy as well as Pomeranz and Roxburgh – have joined a video campaign calling on Fairfax management to reconsider slashes to its arts coverage. The company has announced 125 jobs... Continue reading at The Guardian
[ The Guardian | 2017-05-08 00:00:00 UTC ]
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Fashion and beauty retailers are following in the footsteps of publishers like Conde Nast and BuzzFeed by setting up shop in Austin. The post Why fashion and beauty brands are setting their sights on Austin appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-04 00:00:00 UTC ]
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It's official: Time Inc. has not found a buyer -- and is no longer considering offers. In an announcement that put a cap on months of speculation over who would buy the publishing giant and when, Time Inc. said Friday morning that the "Company will continue to pursue its strategic plan."The... Continue reading at Advertising Age
[ Advertising Age | 2017-04-28 00:00:00 UTC ]
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Despite shrinking participation from bookstores, Canada's Authors for Indies Day, which puts authors to work at independent bookstores, is moving ahead. The event, founded in 2015, will take place on Saturday, with 87 stores participating. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-27 00:00:00 UTC ]
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Shortly after I was hired to be a columnist for Time’s website, I was asked to write about a book called The Confidence Code. Having actually been recruited and hired as a columnist, one would assume there’d be certain things I was capable of, such as writing a column. But this was my first... Continue reading at Fast Company
[ Fast Company | 2017-04-25 00:00:00 UTC ]
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