A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's Innovation Labs, described his role as fighting the competition of the "the unknown": unforeseen new firms and technologies that have the potential to swiftly topple established category leaders. Joining Mr. Nel on stage for a "Marketers Driving Innovation" panel at the Ad Age Digital Conference were Mark Nagel, executive director of the AT&T Foundry; Venky Balakrishnan, global VP, digital innovation, Diageo; and Adam Kleinberg, CEO of Traction, an interactive agency. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-17 00:00:00 UTC ]
Jo Rose, marketing manager at HarperCollins, has been promoted to the newly-created role of Mills & Boon brand director in anticipation of the brand's future growth. Continue reading at The Bookseller
[ The Bookseller | 2017-01-05 00:00:00 UTC ]
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Simon & Schuster has given the Breitbart writer a $250,000 deal – so I decided the Chicago Review of Books would not cover any of its authors in 2017Last week, the literary world gasped when one of the largest publishers in the United States, Simon & Schuster, rewarded America’s most... Continue reading at The Guardian
[ The Guardian | 2017-01-04 00:00:00 UTC ]
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Facebook is bullish on the bot, and its partnering with early-adopting brands and publishers to begin to edge commerce inside of Messenger's four walls. For the holiday season, brands like Burberry and Estée Lauder used Facebook Messenger to extend holiday campaigns into interactive experiences... Continue reading at Digiday
[ Digiday | 2016-12-22 00:00:00 UTC ]
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This memoir of the American publisher of Lady Chatterley’s Lover and Tropic of Cancer is full of landmark literary moments“Some people think my chief claim to fame is having published the first book to be sold over the counter in this country with the word fuck printed on its pages in all its... Continue reading at The Guardian
[ The Guardian | 2016-12-21 00:00:00 UTC ]
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On Facebook, Instant Articles has largely been the domain of traditional publishers using them to distribute their journalism. Last week, in the latest example of the blurring of lines between brand and publisher, TBS began using them to promote one of its shows. To drum up excitement for the... Continue reading at Digiday
[ Digiday | 2016-12-20 00:00:00 UTC ]
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Among the key proposals made by the Australia Productivity Commission is backing the call for ending restrictions on parallel book imports before the end of 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-20 00:00:00 UTC ]
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For those upset after hearing Google senior vice president Hiroshi Lockheimer dispel the long-circulated rumors that the two operating systems would one day merge, there may be a sliver of hope that doesn't involve Google.Lenovo's Yoga Book is a 2-in-1 tablet/laptop hybrid that runs either... Continue reading at PC World
[ PC World | 2016-12-19 00:00:00 UTC ]
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Facebook's going to need all the help it can get to combat fake news. With that in mind, the company is enlisting users to fight the good fight, revealing a five-part plan to cleanse its platform of faux publishers that make money off click-bait headlines that contain blatant untruths. The... Continue reading at AdWeek
[ AdWeek | 2016-12-15 00:00:00 UTC ]
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Condé Nast's Food Innovation Group dominated 2016 in all of those areas: food, innovation and groups. FIG houses Bon Appétit (the magazine and multiple digital platforms), Epicurious (the website and app), The Farm (the branded content division), and the FIG Influencers Network (the blog... Continue reading at AdWeek
[ AdWeek | 2016-12-15 00:00:00 UTC ]
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One year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick tools and ad formats to tackle industry problems like speed, fraud and viewability. So, it started an internal group called Research, Experimentation and... Continue reading at AdWeek
[ AdWeek | 2016-12-09 00:00:00 UTC ]
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Faber & Faber is launching an award to find BAME children’s writers and illustrators in partnership with the Andlyn Literary Agency. Continue reading at The Bookseller
[ The Bookseller | 2016-12-08 00:00:00 UTC ]
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The Borough Press is today launching a competition to design a tote bag inspired by its new tagline 'books that make you' and to herald the imprint’s third birthday in January 2017. Continue reading at The Bookseller
[ The Bookseller | 2016-12-07 00:00:00 UTC ]
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Bookseller Foyles is selling its first branded stationery range, which comprises four different types of notebook. Continue reading at The Bookseller
[ The Bookseller | 2016-12-06 00:00:00 UTC ]
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Brands had barely adjusted to the idea that they increasingly need to be publishers in this day and age. Now they're being expected to become broadcasters on platforms like Facebook Live, too. Live video is demanding and requires meticulous preparation and the ability to adapt if things go wrong... Continue reading at Digiday
[ Digiday | 2016-12-06 00:00:00 UTC ]
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Growing interest in German children's books led to a translation competition to identify up-and-coming translators. Here we announce the top translators. The post Competition Celebrates German Children’s Book Translators appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-01 00:00:00 UTC ]
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Publishers should seek to partner with top-performing multi-academy trusts (MATs) on new product development or risk being bypassed, the Publishers Association's education conference heard on Friday (25th November). Continue reading at The Bookseller
[ The Bookseller | 2016-11-29 00:00:00 UTC ]
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The 33-year publishing veteran will oversee all content and sales operations for the company's 40-plus brands. The post EnsembleIQ Taps Jeff Greisch as Chief Brand Officer appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-29 00:00:00 UTC ]
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The shortlists for poet laureate Carol Ann Duffy's Manchester Writing Competition, comprising the Manchester Fiction Prize and the Manchester Poetry Prize, worth £10,000 apiece, have been revealed. Continue reading at The Bookseller
[ The Bookseller | 2016-11-20 00:00:00 UTC ]
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Penguin Random House Ireland is launching a three-year partnership with creative writing organisation Fighting Words to promote equal opportunities for young people. Continue reading at The Bookseller
[ The Bookseller | 2016-11-17 00:00:00 UTC ]
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Despite steadily gaining traction among tech and publishing companies over the past few years, Slack has been slow to catch on with most brands and agencies. And with two new entrants -- Facebook’s Workplace and Microsoft’s Teams -- heating up competition in the space, the $4 billion unicorn... Continue reading at Digiday
[ Digiday | 2016-11-16 00:00:00 UTC ]
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