A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's Innovation Labs, described his role as fighting the competition of the "the unknown": unforeseen new firms and technologies that have the potential to swiftly topple established category leaders. Joining Mr. Nel on stage for a "Marketers Driving Innovation" panel at the Ad Age Digital Conference were Mark Nagel, executive director of the AT&T Foundry; Venky Balakrishnan, global VP, digital innovation, Diageo; and Adam Kleinberg, CEO of Traction, an interactive agency. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-17 00:00:00 UTC ]
It would be tough to argue against Marvel being one of the strongest, most recognized brand names in the world. And with that strength, comes . . responsibility? Sure, but also requests from other brands to partner up so they too can warm themselves on your white hot brand halo. Right,... Continue reading at Fast Company
[ Fast Company | 2017-04-17 00:00:00 UTC ]
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A rarity among major prize programs, the Young Writer of the Year Award welcomes the entries of work by self-publishing writers as well as trade authors. The post The UK’s Sunday Times / PFD Young Writer Competition Opens to Trade Authors and Indies appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-04-08 00:00:00 UTC ]
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The conference is fast approaching and there have been a few late additions to the stellar lineup of presenters sharing new and disruptive business ideas from the tech industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-07 00:00:00 UTC ]
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Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-06 00:00:00 UTC ]
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In the latest flare-up between the two top investors in the L.A. Times’ parent company, Tronc Inc. has accused Los Angeles billionaire Patrick Soon-Shiong of demanding an investment in his own company before he agreed to buy millions of shares in the newspaper publisher last year. The allegation... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-04 00:00:00 UTC ]
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Facebook Thursday announced several updates related to branded content: enabling more pages to share it; updating its branded content tag to include the word "paid"; and cleaning up its policy and enforcement guidelines. The social network began allowing verified pages to publish branded content... Continue reading at AdWeek
[ AdWeek | 2017-03-30 00:00:00 UTC ]
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The literary nonprofit world is ramping up for a protracted campaign in favor of free speech in the wake of President Donald J. Trump's call for the elimination of the NEA and NEH. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-24 00:00:00 UTC ]
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One year after opening up livestreaming to the masses, publishers are stepping up their efforts to make money from their Facebook clips. Today, Hearst-owned Elle is running its first branded Facebook Live video for jewelry brand David Yurman. At 2 p.m. Eastern time, the publisher will stream a... Continue reading at AdWeek
[ AdWeek | 2017-03-17 00:00:00 UTC ]
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In a statement, the American Library Association called Trump's proposal to effectively eliminate all federal library funding "counterproductive and short-sighted," and vowed to fight. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-16 00:00:00 UTC ]
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As the number of independent campus stores dwindles precipitously, NACS is making the preservation of indies its top priority. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-10 00:00:00 UTC ]
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Conde Nast is joining NBC Universal and Vox Media to sell ads across their combined digital properties. It's the latest move by publishers and TV conglomerates to better compete with digital advertising from the likes of Google and Facebook.The addition of Conde Nast builds on what NBCU and Vox... Continue reading at Advertising Age
[ Advertising Age | 2017-03-09 00:00:00 UTC ]
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This year's education innovators are transforming how—and what—we learn. This year's education innovators are transforming how—and what—we learn.Online learning used to involve little more than clunky ebook versions of standard textbooks. No longer. Today the most... Continue reading at Fast Company
[ Fast Company | 2017-03-09 00:00:00 UTC ]
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You wouldn't know it looking at the Twitter account for Hoosier Basketball magazine, which counts just a few hundred followers. But the annual print publication, now in its 47th year, is an Indiana institution. On Sunday, the man who built it into an institution, Garry Donna, passed away at the... Continue reading at AdWeek
[ AdWeek | 2017-03-06 00:00:00 UTC ]
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George Baier IV of Dropbox, Hillary Kerr of Clique, and Joanna Lord of ClassPass are professional change-agents. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-02 00:00:00 UTC ]
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Through disruptive thinking, Jay Lauf and Sam Olstein have taken two of America's oldest brands to the forefront of media Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-24 00:00:00 UTC ]
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Philippa Slinger blogs about why a poetry competition is a vital platform for poets just starting out, and those in the midst of their careers. Continue reading at The Bookseller
[ The Bookseller | 2017-02-21 00:00:00 UTC ]
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Travel publishers promise innovation as print "finds its place" in the market, following second consecutive year of growth. Continue reading at The Bookseller
[ The Bookseller | 2017-02-20 00:00:00 UTC ]
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Programmatic advertising has been back under the spotlight this week, as brands rushed to pull digital advertising in the wake to a The Times exposé on the state of ad misplacement. News publishers also had ads paused across their properties - some for several days. "They [agencies] just wanted... Continue reading at Digiday
[ Digiday | 2017-02-18 00:00:00 UTC ]
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Some whimsical, some outlandish, more than 300 concepts arrived when Chronicle Books and Little Free Library opened a competition for designs. The post Little Free Library Design Competition Announces International Winners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-17 00:00:00 UTC ]
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The Book Hive in Norwich has teamed up with a local book club to help spread opposition to Donald Trump through literature. Continue reading at The Bookseller
[ The Bookseller | 2017-02-17 00:00:00 UTC ]
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