A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's Innovation Labs, described his role as fighting the competition of the "the unknown": unforeseen new firms and technologies that have the potential to swiftly topple established category leaders. Joining Mr. Nel on stage for a "Marketers Driving Innovation" panel at the Ad Age Digital Conference were Mark Nagel, executive director of the AT&T Foundry; Venky Balakrishnan, global VP, digital innovation, Diageo; and Adam Kleinberg, CEO of Traction, an interactive agency. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-17 00:00:00 UTC ]
Sylvia Carr Clebsch has won Myriad's First Drafts Competition for unpublished writers for her novel-in-progress set in Grozny in the 1990s. Continue reading at The Bookseller
[ The Bookseller | 2017-11-11 00:00:00 UTC ]
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The pivot to video came upon the publishing world with a force still being grappled with, even as the video environment continues to evolve. During a panel discussion on the subject during Adweek's first Elevate summit today, Vox general manager Andrew Golis described the experience as "moving... Continue reading at AdWeek
[ AdWeek | 2017-11-02 00:00:00 UTC ]
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A nine-year-old boy with autism has been chosen as the winner of the Book People’s Bedtime Story Competition and will now work with Little Tiger to turn his “incredibly touching” entry into a book. Continue reading at The Bookseller
[ The Bookseller | 2017-10-31 00:00:00 UTC ]
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Newcomers to publishing produce a pair of high-quality coffee-table books for their customers. The post When Building Their Brands, Two Retailers Look to the Power of Print appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-30 00:00:00 UTC ]
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Gui Minahi, the Hong Kong bookseller and publisher detained in China since October 2015, has been released from prison in China, the Swedish embassy has been informed. Continue reading at The Bookseller
[ The Bookseller | 2017-10-28 00:00:00 UTC ]
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A recent book goes behind the scenes of the Volkswagen scandal to examine what drove the automaker to cheat and whether its culture can change. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2017-10-24 00:00:00 UTC ]
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Drawn from an 'eclectic mix of innovation' and from 10 countries, the 2017 FutureBook Award shortlists showcase work in traditional and startup publishing. The post FutureBook Award Shortlists Reflect Diversity in Publishing Innovation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-16 00:00:00 UTC ]
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In the ARTS+ area of the Frankfurt Book Fair, artificial intelligence and virtual reality collided with arts and culture to explore new ways of doing business and providing engaging experiences. The post Frankfurt Book Fair: ARTS+ Equals Tech and Innovation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-14 00:00:00 UTC ]
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At a time when American comics and graphic novels have never been more popular, the way these works are purchased is being transformed by a new wave of consumers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-13 00:00:00 UTC ]
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Book lovers in the UK and Ireland are being given the chance to win a bundle of prizes, donated from across the books industry, in celebration of annual bookshop campaign Books Are My Bag this year reaching one million supporters, after issuing its one millionth tote bag. Continue reading at The Bookseller
[ The Bookseller | 2017-10-10 00:00:00 UTC ]
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‘My private life being an open sewer, I am sometimes a little touchy,’ wrote the authorHis prose matched his macho lifestyle, from wartime adventures to big-game hunting, boozing and bullfighting. But Ernest Hemingway was extremely sensitive about his private life, which he described as “an open... Continue reading at The Guardian
[ The Guardian | 2017-10-08 00:00:00 UTC ]
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Canongate has launched a singing competition to give bookshops the chance for author Matt Lucas to visit their shop. Continue reading at The Bookseller
[ The Bookseller | 2017-09-27 00:00:00 UTC ]
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Charlie Higson is writing a new book in the bestselling Fighting Fantasy gamebook series for Scholastic UK, set for an April 2018 release. Continue reading at The Bookseller
[ The Bookseller | 2017-09-23 00:00:00 UTC ]
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He has book-eating children and sees more change ahead for international publishing. Nielsen Book's Andre Breedt briefs Frankfurt Buchmesse's 'The Markets' The post At Frankfurt’s ‘The Markets’: Nielsen’s Andre Breedt on Edible Books and Competition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-21 00:00:00 UTC ]
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Peer review platform Publons and open scientific discovery platform SourceData have been named winners at the Association for Learned and Professional Society Publishers (ALPSP) Awards for Innovation in Publishing. Continue reading at The Bookseller
[ The Bookseller | 2017-09-16 00:00:00 UTC ]
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An American actress has been unveiled as the winner of Bath Spa University’s Novel in 25 words, as a new anthology celebrates 25 years of the creative writing department. Continue reading at The Bookseller
[ The Bookseller | 2017-09-16 00:00:00 UTC ]
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Katie Munnik's "evocative story of motherhood" has been picked as the winning entry for Borough Press’ open submission period, with the author scooping a £10k publishing deal. Continue reading at The Bookseller
[ The Bookseller | 2017-09-06 00:00:00 UTC ]
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Gamergate's first target has a new book that's part memoir, part manifesto, and all about combating online harassment. Continue reading at Wired
[ Wired | 2017-09-02 00:00:00 UTC ]
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An Indian writer who was refused a visa for a poetry project has had the decision overturned by the Home Office weeks after Tiny Owl illustrator Ehsan Abdollahi won his visa fight. Continue reading at The Bookseller
[ The Bookseller | 2017-08-31 00:00:00 UTC ]
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Bonnier Zaffre, part of Bonnier Publishing, has acquired two more novels from debut author Caz Frear, winner of its 'Richard and Judy Search for a Bestseller' competition. Continue reading at The Bookseller
[ The Bookseller | 2017-08-30 00:00:00 UTC ]
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