A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's Innovation Labs, described his role as fighting the competition of the "the unknown": unforeseen new firms and technologies that have the potential to swiftly topple established category leaders. Joining Mr. Nel on stage for a "Marketers Driving Innovation" panel at the Ad Age Digital Conference were Mark Nagel, executive director of the AT&T Foundry; Venky Balakrishnan, global VP, digital innovation, Diageo; and Adam Kleinberg, CEO of Traction, an interactive agency. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-17 00:00:00 UTC ]
Bluebird is publishing a new book from Russell Brand about the role of mentors in improving our lives: Mentors: How to Help and Be Helped. Continue reading at The Bookseller
[ The Bookseller | 2018-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#russell brand
Georgia Fancett from Bath has picked up a £20,000 publishing contract with Century for her "hard-hitting" police procedural The Fifth Girl. Continue reading at The Bookseller
[ The Bookseller | 2018-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#000publishing contract
HarperCollins UK CEO Charlie Redmayne, in preparation for his keynote address at Frankfurter Buchmesse's 'The Markets' conference: 'It's ways of taking storytelling into new areas.' The post ‘The Markets’ Keynote at Frankfurt: Charlie Redmayne on Realistic Innovation appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#keynote address
#charlie redmayne
#frankfurter buchmesse
Cache of more than 100 pieces, of which even his family was unaware, will be published next year as The Uncertain Land and Other Poems• Read two of the poems belowAfter sitting in a desk drawer for almost 20 years, a large cache of poetry by the British author Patrick O’Brian has been... Continue reading at The Guardian
[ The Guardian | 2018-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#late 1970s
HarperCollins imprint 4th Estate will publish an investigation into innovation by science writer Matt Ridley. The Genome author’s new book, How Innovation Works: Serendipity, Energy and the Saving of Time, focuses on the history and theory of innovation. It puts the development of new... Continue reading at The Bookseller
[ The Bookseller | 2018-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#4th estate
#felicity bryan
Adweek’s CEO is implementing a culture of innovation and entrepreneurship to drive the brand in becoming an industry educator. Over the past two years, Jeff Litvack has worked to diversify and strengthen Adweek’s revenue stream, while developing a staff of hand-selected, self-motivators. By... Continue reading at Folio Magazine
[ Folio Magazine | 2018-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#town hall
Yuval Noah Harari is addressing 300 schoolchildren this month on pressing issues facing their generation at a free event hosted by Russell Brand. Continue reading at The Bookseller
[ The Bookseller | 2018-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#russell brand
FutureBook is partnering with social reading app The Pigeonhole to run a short story competition exploring the future of the book. The winning author is to be hosted at the FutureBook Conference, 30th November. Judges will be Molly Flatt, author and associate editor of FutureBook; Anna Jean... Continue reading at The Bookseller
[ The Bookseller | 2018-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#winning author
#futurebook conference
#writing competition
#30th november
#molly flatt
#associate editor
#tom hunter
#clarke award
#science fiction
Warner Bros. Entertainment, now owned by mobile giant AT&T, has formed a new division to make the most of its big brands, including comic book publisher DC Entertainment. The new unit, which carries the buzzword-heavy name of Warner Bros. Global Brands and Experiences, will be led by Pam... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#warner bros
#big brands
#global brands
Facebook’s chief executive, Mark Zuckerberg, published a roughly 3,300-word blog post cataloging the steps the company has taken to prevent a repeat of the 2016 manipulation. Continue reading at The New York Times
[ The New York Times | 2018-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mark zuckerberg
The Man Booker Prize is running a competition for independent bookshops with a cash prize of £1,000. Continue reading at The Bookseller
[ The Bookseller | 2018-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent bookshops
#cash prize
Pan Macmillan's former creative director Geoff Duffield has unveiled his one-man branding agency for authors, Geoff Duffield Stories. Continue reading at The Bookseller
[ The Bookseller | 2018-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pan macmillan
THE ARTS+ at Frankfurter Buchmesse looks at the 'cultural heritage of tomorrow,' introducing a new creative AI forum, and stating three 'micro-conferences.' The post Frankfurter Buchmesse’s THE ARTS+ Contextualizes AI, Innovation, and Cultural Legacy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#frankfurter buchmesse
#cultural heritage
Heavyweight Curtis Harper was on his way to a forgettable career in boxing before he decided Friday night to leave a lasting memory. Harper, with FS1 cameras rolling in Minneapolis, touched gloves with scheduled opponent Efe Ajagba, heard the first bell and promptly walked out under the ropes... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-26 00:00:00 UTC ]
More news stories like this |
Months after President Donald Trump's lawyers slapped Macmillan with a cease-and-desist letter in advance of the publication of Michael Wolff's 'Fire and Fury,' the president has done the same to Simon & Schuster and Omarosa Manigault Newman's 'Unhinged.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cease-and-desist letter
#michael wolff
#simon schuster
John Murray Press has signed a part memoir, part advice manual from comedian Jo Brand to publish this October. Continue reading at The Bookseller
[ The Bookseller | 2018-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jo brand
#part memoir
'The main barriers to reading books in Lithuania are the lack of time and the lack of interest.' In a handsomely forthright assessment, the Lithuanian Publishers Association looks at its challenges. The post New Warnings from Lithuania of Competition to Books: ‘Reading Is Being Replaced’... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-13 00:00:00 UTC ]
More news stories like this |
Axios, BuzzFeed News, Vox Media and other news publishers are using their brands to land TV real estate. The post News publishers are using their brands to carve out space on TV screens appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news publishers
#tv screens
#buzzfeed news
#vox media
In “A Prayer Before Dawn,” director Jean-Stéphane Sauvaire and screenwriters Jonathan Hirschbein and Nick Saltrese (adapting the memoir by Billy Moore) effectively eschew narrative convention to tell this harrowing story of a meth-addicted Brit scraping by in Bangkok as an underground boxer who’s... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-09 00:00:00 UTC ]
More news stories like this |
It’s not uncommon for lines out the door of stores on Fairfax Avenue on any given day, but kids asking for autographs from the founder of what is, for all intents and purposes, a backpack company? That’s got to say something. As Sprayground founder and creative director David Ben-David strode up... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-01 00:00:00 UTC ]
More news stories like this |