AT&T Pulls Plug on Audience Network, Which Will Become HBO Max Preview Channel

Audience Network, which has been on shaky ground since parent company AT&T bought Time Warner (now called WarnerMedia) in 2018, will soon be no more. AT&T said on Wednesday that it is pulling the plug on Audience Network, and will "transition" it this spring to a preview channel for HBO Max, WarnerMedia's new streaming service,... Continue reading at 'AdWeek'

[ AdWeek | 2020-01-09 00:45:55 UTC ]
News tagged with: #audience network #shaky ground #hbo max #streaming service #time warner

Other Publishing stories related to: 'AT&T Pulls Plug on Audience Network, Which Will Become HBO Max Preview Channel'


Buzasi at FutureBook: 'chase audiences not revenues'

In the digital age companies should chase audiences rather than revenues, Carla Buzasi, global c.e.o. of WGSN, told the FutureBook conference today (14th November). Speaking about her former role as founding editor of The Huffington Post, Buzasi said: “I didn’t have to think about print [versus... Continue reading at The Bookseller

[ The Bookseller | 2014-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #carla buzasi #founding editor #huffington post #significant shift


Top literary agent Andrew Wylie calls Amazon Isis-like distribution channel

Wylie calls for fellow publishers to stand firm and not to blink during negotiations over ebook royalties with digital retailerHe is the sinister jackal of the literary world who counts Salman Rushdie, Philip Roth and Martin Amis among his formidable roster of clients.Andrew Wylie, arguably the... Continue reading at The Guardian

[ The Guardian | 2014-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook royalties #philip roth #martin amis #andrew wylie #online retailer


Johnston Press doubles mobile audience

Digital income climbs 19.5% as regional newspaper publisher reports it is taking first Sky AdSmart local TV ad bookings Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-10-29 00:00:00 UTC ]
More news stories like this |


HarperCollins Debuts Global Podcast Network

HarperCollins has launched HarperCollins Presents, a global podcast network that incorporates the publisher’s existing podcast programs such as BookD and HarperAudio Presents. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-27 00:00:00 UTC ]
More news stories like this |


Now You Can Get In on the Facebook Ad Network That Made Millions for the Kardashian Game

Facebook is taking the wraps off its mobile ad network after saying the early results helped lead to big gains for apps like Shazam and game makers like Glu Mobile, the developer behind Kim Kardashian: Hollywood. The company said today that the Facebook Audience Network is now open to all... Continue reading at AdWeek

[ AdWeek | 2014-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad revenue #in-app purchases #mobile advertising #ad server #drive traffic #mobile website


Publishers reap the rewards of content ad network bidding wars

Outbrain and Taboola are doing battle over the real estate at the bottom of article pages, and premium publishers are cashing in. The post Publishers reap the rewards of content ad network bidding wars appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #real estate #article pages #premium publishers


MPA Subs Audience Data for Ad Pages

Ad pages are gone and in their place, the MPA has released collection of audience data for magazine brands across the industry. The new initiative, Magazine Media 360, changes the narrative from one of consistent declines—ad pages were down in each of the last 4 years, according to t Continue reading at Folio Magazine

[ Folio Magazine | 2014-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad pages #audience data #magazine brands


The 2014 Audience Development Salary Survey

Ad page declines. Newsstand woes. Distribution messes. Postage increases. Digital growth.
 It's no secret that audience development and circulation practices have been faced with a monumental set of challenges recently. As print becomes a smaller part of publishers' bottom lines, the role of... Continue reading at Folio Magazine

[ Folio Magazine | 2014-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital growth #audience development #circulation practices #bottom lines


Penguin Launches Cartoon Network Imprint

Penguin Books for Young Readers will launch a Cartoon Network imprint that will include books tied to existing and future Cartoon Network–owned shows and serve as a launchpad for new content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin books #young readers


Here Is Yahoo's Native Ad Network

Yahoo is bringing its native ads to other publishers' sites.Last year Yahoo adopted the low-hanging-fruit version of native advertising, a form of ad that aims to mirror surrounding editorial content. Unlike BuzzFeed's sponsored listicles or The New York Times' brand-penned posts, Yahoo's native... Continue reading at Advertising Age

[ Advertising Age | 2014-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #unlike buzzfeed #article pages


Download the Frankfurt Book Fair 2014 Preview Magazine

Find out who to meet, what to see, and trends to discuss at the Frankfurt Book Fair. Download our Frankfurt 2014 Preview magazine here. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-20 00:00:00 UTC ]
More news stories like this |


Nerdist Wants to Create a Larger Network Like a Disney

Nerdist has turned from a being pet project of Chris Hardwick into a podcast maker, multi-channel network and online publisher that's expanding into TV and live events. Under the direction of president Adam Rymer, the Legendary Entertainment-owned brand has added an ad sales team and hopes to... Continue reading at AdWeek

[ AdWeek | 2014-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high level #couple days #bigger picture #sweet spot


LifeWay Pulls Mark Driscoll’s Books from Shelves

In a move that had been rumored for some time, LifeWay Christian Resources has suspended sales of Mark Driscoll’s books, pulling them from its website and from the shelves of its 180 Christian bookstores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mark driscoll


Catholic Marketing Network: A Trade Show that’s Thriving

There was no missing the life-size photo of Pope Francis near one of the entrances to the 18th annual Catholic Marketing Network trade show July 29-Aug. 1. He was there in spirit, perhaps, and certainly adorned many a book cover at a show publishers said brought robust sales and many... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade show #pope francis #book cover


Abingdon Pulls Back in Fiction, Christian Living

Abingdon Press is “reassessing and realigning” its Abingdon Fiction and Christian Living programs and has “paused” acquisitions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #abingdon press


A preview of the Hatchards St Pancras bookstore

The second branch of Waterstones' iconic London Hatchards bookstore will open in St Pancras... Continue reading at The Bookseller

[ The Bookseller | 2014-07-31 00:00:00 UTC ]
More news stories like this |


TISP network makes innovation recommendations

New recommendations to help “foster and sustain innovation” between the publishing... Continue reading at The Bookseller

[ The Bookseller | 2014-07-31 00:00:00 UTC ]
More news stories like this |


Comic-Con Preview Night: New Books From Image, Dark Horse, Archie, D&Q

The traditional kickoff night for Comic-Con attracted the usual mob of fans looking to get their first glimpse of a show floor full of comics, games, TV shows and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dark horse #tv shows


Fox tried to buy Time Warner -- and HBO -- for $80 billion

Could Fox News and CNN have the same owner? No, but close. 21 Century Fox has confirmed reports (first published by the New York Times) that it made an $80 billion bid for fellow media conglomerate Time Warner -- and was turned down, for now.... Continue reading at Engadget

[ Engadget | 2014-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fox news #hbo -- #confirmed reports


Secret widens its anonymous network to include your Facebook friends too

When Secret first launched earlier this year, the only subscribers who could see your anonymous missives on the app were folks who were somehow connected to your phone's address book -- they were either your friends, friends of friends or friends of... Continue reading at Engadget

[ Engadget | 2014-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook friends #launched earlier