Audience Network, which has been on shaky ground since parent company AT&T bought Time Warner (now called WarnerMedia) in 2018, will soon be no more. AT&T said on Wednesday that it is pulling the plug on Audience Network, and will "transition" it this spring to a preview channel for HBO Max, WarnerMedia's new streaming service,... Continue reading at 'AdWeek'
[ AdWeek | 2020-01-09 00:45:55 UTC ]
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#audience network
#shaky ground
#hbo max
#streaming service
#time warner
Facebook is instituting something akin to employee performance reviews for app publishers in its ad network, grading how well their inventory achieves advertiser objectives like driving downloads or selling product.The company already uses that information to decide which ad buys it doles out to... Continue reading at Advertising Age
[ Advertising Age | 2015-10-06 00:00:00 UTC ]
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#ad network
#ad buys
#audience network
#ad units
#app developers
As consumers scatter across an increasingly fractured media landscape, it’s getting harder to attract and keep them, let alone identify them. The post Editor’s Picks: 3 Reasons Why Magazine Marketers and Audience Development Pros Need To Be at the Folio: Show appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-30 00:00:00 UTC ]
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#show appeared
Actress Zoe Saldana is teaming up with new millennial mom-geared network AweStruck to create digital content. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-25 00:00:00 UTC ]
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Hearst has made another bet on an emerging pop-culture brand, investing $21 million in Complex Media, a digital-media company that operates websites devoted to music, fashion, food and movies.Hearst, the publisher of Cosmopolitan and Esquire magazines, last year acquired a 25% stake in... Continue reading at Advertising Age
[ Advertising Age | 2015-09-22 00:00:00 UTC ]
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#statement tuesday
#media companies
#strong brands
#cable networks
What to expect at this year's New York Comic Con, a four-day, one-million square feet pop culture bonanza. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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A new company founded by a former Penguin Random House digital exec is making a big bet on original, serialized digital fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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#company founded
#big bet
Jason Brockwell takes over from NBN founder Jed Lyons who has served as the president of the distribution company since its launch nearly 30 years ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-17 00:00:00 UTC ]
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#distribution company
'War Room' continues to sweep box-office sales, and the film's creators, Alex and Stephen Kendrick, hope to keep up the momentum with their book, 'Battle Plan for Prayer.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-15 00:00:00 UTC ]
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#war room
In remarks accompanying the release of Barnes & Noble’s first-quarter results for fiscal 2016, executives stressed that future growth for the retailer will involve integrating its retail, website, and Nook operations to allow customers to buy books anytime, anywhere, regardless of format. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-11 00:00:00 UTC ]
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#barnes noble
#executives stressed
#future growth
#nook operations
After two months of speculation, AOL has acquired mobile ad network Millennial Media for $238 million, or about $1.75 per share. The Millennial deal is the newest step in building out AOL's tools to compete in mobile advertising against behemoths like Facebook, Yahoo and Google. With the deal,... Continue reading at AdWeek
[ AdWeek | 2015-09-03 00:00:00 UTC ]
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#latest sign
#$300 million
#tech companies
#stay ahead
#past couple
Leverages 'engagement player' tech from Selectable Media deal. The post Fitness Magazine Launches Digital Video Channel SweatTV appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-02 00:00:00 UTC ]
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A longtime print magazine sales executive may not be the obvious choice to run ad sales for a digital video network aimed at millennial women. But that's the choice StyleHaul has made with the appointment of former Meredith exec Dick Porter as its cheif revenue officer. He fills a position... Continue reading at Advertising Age
[ Advertising Age | 2015-08-26 00:00:00 UTC ]
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#print magazines
#long history
Channel 4 is set to broadcast a 30-minute animation based on Michael Rosen and Helen Oxenbury’s bestselling picture book We’re Going on a Bear Hunt. The channel’s chief executive officer Jay Hunt and head of drama Piers Wenger commissioined the programme, striking a deal with Walker... Continue reading at The Bookseller
[ The Bookseller | 2015-08-26 00:00:00 UTC ]
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#michael rosen
#helen oxenbury
#bear hunt
#walker productions
#helen mcaleer
#julia posen
#executive producers
#lupus films
Twitter has revamped its mobile ad network to target up to 700 million consumers, more than double its own audience of 310 million users. The key to the larger reach is its ability to target lookalike users, ones who share characteristics with its core audience. Today, Twitter introduced new ad... Continue reading at Digiday
[ Digiday | 2015-08-21 00:00:00 UTC ]
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#larger reach
#core audience
#ad formats
#publishing partners
#promoted tweets
#targeting capabilities
Although rooted in books and publishing, Max Porter has gone against the grain at almost every opportunity with his début book, Grief is the Thing with Feathers (Faber, £10). Continue reading at The Bookseller
[ The Bookseller | 2015-08-15 00:00:00 UTC ]
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#max porter
#dbut book
#feathers faber
Max Lucado draws a parallel between modern hardships and the Israelite's arduous journey to the Promised Land. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-05 00:00:00 UTC ]
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I grew up on a diet of Carry On films, Benny Hill and my parents’ Daily Telegraph. The Spare Rib Reader helped me articulate an unease that I had felt for as long as I could rememberTo be honest, I can’t remember a single thing about the contents of this book. Mind you, that’s true of many books... Continue reading at The Guardian
[ The Guardian | 2015-07-30 00:00:00 UTC ]
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#early 1980s
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#female eunuch
#team effort
#early 80s
Not much has more potential to boost your career in publishing than networking, but it’s very common to be scared of it and to do almost anything to avoid actually doing it. Continue reading at The Bookseller
[ The Bookseller | 2015-07-28 00:00:00 UTC ]
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Maximum Pop!, a pop music site for 14-21 year olds, has launched a dedicated channel for YA books. The company has hired a full-time books editor, former YA blogger Laura Fulton, to run the books area of the site and already has more than 4,000 followers of its twitter account... Continue reading at The Bookseller
[ The Bookseller | 2015-07-25 00:00:00 UTC ]
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#ya books
Here's another one for the Twitter-is-becoming-Facebook files: some article previews to external sites have started auto-expanding in your timeline on Android and iOS devices. As you browse your feed, you'll notice that tweets from some publi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-16 00:00:00 UTC ]
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#external sites
#ios devices