The tale of Google and Frommer's famed travel guides has taken another twist this evening. Associated Press writer Beth Harpaz reports Arthur Frommer confirmed over the phone that he has retaken control of the brand from Google, and plans to continue publishing them in ebook and print formats, as well as maintaining the Frommers.com website. This comes after Google acquired the brand from publisher Wiley in 2012, followed by Skift.com's revelation last month that it apparently intended to shut production of the books down. We're told by a Google spokesperson (check after the break for the full statement) that it has integrated the content it acquired from Frommer's and Wiley into its products including Google+ Local, that it has transferred ownership back to the founder and that it will continue licensing content from him. Why things took this circuitous route right back to the man who started it all back in 1957 is unknown and terms of the agreement were not disclosed, but we're sure fans of the budget travel how-tos are happy to see Frommer's keep going. [Image credit: Frommer's, Facebook]Filed under: GoogleCommentsVia: SkiftSource: Associated Press Continue reading at 'Engadget'
[ Engadget | 2013-04-04 00:00:00 UTC ]
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I want my kid to treasure that magical reading time as much as I did growing up. Continue reading at The Huffington Post
[ The Huffington Post | 2019-06-06 15:39:29 UTC ]
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After cease and desist letter issued for portraying Alexandria Ocasio-Cortez like DC’s Wonder Woman, indie Devil’s Due pastiches another characterAfter getting into hot water with DC Comics for an issue in which congresswoman Alexandria Ocasio-Cortez looked a little too much like DC’s Wonder... Continue reading at The Guardian
[ The Guardian | 2019-06-06 13:44:12 UTC ]
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At the Association of American Publishers' annual meeting held June 3, two speakers called for the power of the huge technology companies to be regulated. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-04 04:00:00 UTC ]
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The investigation into the company’s search and “other businesses” may signal the end of Washington’s recent hands-off approach to regulating tech giants. The Justice Department’s antitrust division is laying the groundwork for an investigation of Google, according to reports in The Wall Street... Continue reading at Fast Company
[ Fast Company | 2019-06-01 01:34:36 UTC ]
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The North Face found itself in hot water this week when it hacked Wikipedia for its own marketing stunt. Violating Wikipedia’s paid advocacy guidelines, The North Face’s Brazilian office, working with Leo Burnett Tailor Made, switched images on Wikipedia pages of popular outdoor travel... Continue reading at Advertising Age
[ Advertising Age | 2019-05-31 19:53:32 UTC ]
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Facebook introduced ads for Stories last September and, while the social network and some of its advertisers are bullish on the option, the jury remains out among the ad community in general. Over 500 million people are using Stories on Facebook, Messenger, Instagram and WhatsApp (where the... Continue reading at AdWeek
[ AdWeek | 2019-05-31 19:45:16 UTC ]
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Crankstart officially takes over as the supporter of the Booker Prize on 1st June, ending 18 years of sponsorship by The Man Group. Continue reading at The Bookseller
[ The Bookseller | 2019-05-31 17:35:51 UTC ]
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Amazon has agreed to acquire the ad server business of Sizmek, a move which will have significant implications for both marketers and Google. Although terms of the deal were not disclosed, one person whose company was also bidding on Sizmek’s ad server believes the company was seeking about $30... Continue reading at Advertising Age
[ Advertising Age | 2019-05-31 15:26:13 UTC ]
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Google and Facebook command more than 60% of online adspend, Ofcom figures show. Continue reading at Media Week
[ Media Week | 2019-05-31 08:06:09 UTC ]
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At the center of the TV industry’s audience targeting efforts is OpenAP, which will roll out a marketplace for advertisers to buy targeted TV and digital video ads. The post ‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-30 04:01:33 UTC ]
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Platform is also introducing more transparency for advertisers on how effectively their creative is being used. Continue reading at Media Week
[ Media Week | 2019-05-29 15:49:28 UTC ]
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Google is moving to a simpler online advertising model called “unified auctions,” but its adoption will be anything but simple for the publishers who rely on the internet giant’s technology to manage their ad inventory. In the coming months, Google is aiming to level the playing field for... Continue reading at Advertising Age
[ Advertising Age | 2019-05-28 07:00:00 UTC ]
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Axel Springer and Funke Mediengruppe’s joint sales house Media Impact has joined forces with the joint sales house of fellow publishing juggernauts RTL Groupe and Gruner+Jahr to solidify an advertising alliance that sells the combined inventory of all four media groups. The post Germany’s... Continue reading at Digiday
[ Digiday | 2019-05-28 04:01:59 UTC ]
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Facebook, Instagram and Google are still the most powerful customer acquisition channels for online brands, but maturing means building a more diversified marketing mix. The post ‘Digital has its limitations’: DTC brands are testing direct mail appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-24 04:01:40 UTC ]
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Penguin Random House has acquired a 45% stake in Sourcebooks, the independent publisher founded by Dominique Raccah in 1987, which has shown rapid growth in the children's sector. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-22 04:00:00 UTC ]
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On the heels of embarrassing disclosures from Facebook and Twitter, Google reveals its own password bugs—one of which lasted 14 years. Continue reading at Wired
[ Wired | 2019-05-21 21:14:31 UTC ]
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Google and Facebook pressured and “arm-wrestled” a group of experts to soften European guidelines on online disinformation and fake news, Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-21 15:02:38 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today: Google has suspended business with Huawei in a move that will severely... Continue reading at Advertising Age
[ Advertising Age | 2019-05-20 10:22:56 UTC ]
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Eyeing the success Facebook and Instagram have had in raking in ad revenue from direct-to-consumer brands, YouTube is plotting its own approach. The post YouTube is targeting direct-to-consumer brands with a ‘DTC council’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-17 04:01:28 UTC ]
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Last week was an interesting one for me. Not only because I attended two very different conferences in two cities, but because of the theme I saw play out between each conference and in the days following. First was The Social Shake-Up, a sister brand of Folio:’s for social media practitioners.... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-16 16:54:43 UTC ]
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