Arthur Frommer takes brand back from Google, will keep guidebooks going

The tale of Google and Frommer's famed travel guides has taken another twist this evening. Associated Press writer Beth Harpaz reports Arthur Frommer confirmed over the phone that he has retaken control of the brand from Google, and plans to continue publishing them in ebook and print formats, as well as maintaining the Frommers.com website. This comes after Google acquired the brand from publisher Wiley in 2012, followed by Skift.com's revelation last month that it apparently intended to shut production of the books down. We're told by a Google spokesperson (check after the break for the full statement) that it has integrated the content it acquired from Frommer's and Wiley into its products including Google+ Local, that it has transferred ownership back to the founder and that it will continue licensing content from him. Why things took this circuitous route right back to the man who started it all back in 1957 is unknown and terms of the agreement were not disclosed, but we're sure fans of the budget travel how-tos are happy to see Frommer's keep going. [Image credit: Frommer's, Facebook]Filed under: GoogleCommentsVia: SkiftSource: Associated Press Continue reading at 'Engadget'

[ Engadget | 2013-04-04 00:00:00 UTC ]
News tagged with: #continue publishing #print formats #full statement #image credit

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[ The Bookseller | 2019-09-13 07:51:32 UTC ]
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Taking Middle Grade to Market

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[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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August Religion Bestsellers: Daily Readings Dominate; ‘Overcomer’ Takes #1

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[ Publishers Weekly | 2019-09-11 04:00:00 UTC ]
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IBPA Backs US Publishers Association in Objections to ‘Audible Captions’

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[ Publishing Perspectives | 2019-09-11 03:13:25 UTC ]
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Crunchyroll Takes Majority Stake in Viz Media Europe

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[ Publishers Weekly | 2019-09-10 04:00:00 UTC ]
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How 'cookie matching' at Google caused an ad tech divide

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[ Advertising Age | 2019-09-09 16:35:44 UTC ]
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Agency Brief is abuzz with 'purpose-driven, branded entertainment'

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[ Advertising Age | 2019-09-06 17:46:10 UTC ]
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[ The Bookseller | 2019-09-04 07:40:34 UTC ]
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Women's World Cup showed how safety guardrails cost brands valuable audiences

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[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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[ Advertising Age | 2019-09-03 17:42:40 UTC ]
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[ Publishers Weekly | 2019-08-28 12:00:49 UTC ]
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[ The Bookseller | 2019-08-28 05:47:04 UTC ]
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Authors Guild backs AAP’s Audible lawsuit

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[ The Bookseller | 2019-08-27 10:51:31 UTC ]
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[ The Millions | 2019-08-26 10:00:08 UTC ]
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[ The Washington Post | 2019-08-23 13:00:00 UTC ]
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[ The Bookseller | 2019-08-23 00:43:47 UTC ]
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Something nice: area heathen takes oath of office on Oh, The Places You’ll Go!

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[ Literrary Hub | 2019-08-22 14:53:47 UTC ]
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‘Gods With a Little G’ offers a fresh take on coming of age

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[ The Washington Post | 2019-08-17 12:00:00 UTC ]
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