Arthur Frommer takes brand back from Google, will keep guidebooks going

The tale of Google and Frommer's famed travel guides has taken another twist this evening. Associated Press writer Beth Harpaz reports Arthur Frommer confirmed over the phone that he has retaken control of the brand from Google, and plans to continue publishing them in ebook and print formats, as well as maintaining the Frommers.com website. This comes after Google acquired the brand from publisher Wiley in 2012, followed by Skift.com's revelation last month that it apparently intended to shut production of the books down. We're told by a Google spokesperson (check after the break for the full statement) that it has integrated the content it acquired from Frommer's and Wiley into its products including Google+ Local, that it has transferred ownership back to the founder and that it will continue licensing content from him. Why things took this circuitous route right back to the man who started it all back in 1957 is unknown and terms of the agreement were not disclosed, but we're sure fans of the budget travel how-tos are happy to see Frommer's keep going. [Image credit: Frommer's, Facebook]Filed under: GoogleCommentsVia: SkiftSource: Associated Press Continue reading at 'Engadget'

[ Engadget | 2013-04-04 00:00:00 UTC ]
News tagged with: #continue publishing #print formats #full statement #image credit

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Hearst Pushes Further into Brand Licensing with an Esquire Capsule Collection

Hearst UK continues to delve further into brand licensing to diversify its revenue streams, which, on Esquire, have doubled annually, Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-10 18:00:59 UTC ]
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HQ has the time of its life with Katy Brand publicity stunt

London Bridge station was brought to a standstill at lunchtime today when a professional dancer dressed as "Dirty Dancing's" Johnny Castle performed the iconic ‘(I’ve Had) The Time of My Life” lift from the finale of the 1987 classic film with a London office worker, in a HQ publicity stunt to... Continue reading at The Bookseller

[ The Bookseller | 2019-10-10 16:41:08 UTC ]
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Hearst pushes further into brand licensing with an Esquire capsule collection

Like all publishers, Hearst is diversifying revenues to future-proof itself as print circulation is under pressure while digital advertising remains volatile. The post Hearst pushes further into brand licensing with an Esquire capsule collection appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-10 04:01:32 UTC ]
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The cranky, bossy, sad, brave, beloved Olive Kitteridge is back in ‘Olive, Again’ — and better than ever

Elizabeth Strout creates a world almost unbearably addictive for its beautiful, agonized truths. Continue reading at The Washington Post

[ The Washington Post | 2019-10-08 13:00:00 UTC ]
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Sabra will take over a NY restaurant to promote hummus uses beyond dips

Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and... Continue reading at Advertising Age

[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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Bloomsbury to publish Washington Post's Leonnig and Rucker's take on Trump

Bloomsbury will publish a book by Pulitzer Prize-winning Washington Post journalists Carol Leonnig and Philip Rucker on Donald Trump's reinvention of the presidency. Continue reading at The Bookseller

[ The Bookseller | 2019-10-08 01:53:56 UTC ]
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In promoting edgy 'Joker,' Warner Bros. steers clear of brands

"Joker" dominated U.S. theaters this weekend, bringing in $93.5 million and setting a box office record for October. Warner Bros. Pictures pulled off its record-setting weekend without using many of the marketing tools that come standard with comic book movies.  While other... Continue reading at Advertising Age

[ Advertising Age | 2019-10-07 17:33:36 UTC ]
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Brands missing from marketing of 'Joker'

It opened against the backdrop of gun assaults across the nation. It’s been criticized for gore and a sympathetic portrait of its homicidal protagonist. And it received an R rating for violence.  All of which could add up to why Warner Bros. has been promoting “Joker” as more of an arthouse... Continue reading at Advertising Age

[ Advertising Age | 2019-10-07 17:33:36 UTC ]
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Piesse's take on Darwin goes to Scribe

Scribe has landed an exploration of Charles Darwin's garden, entitled The Ghost in the Garden by Jude Piesse. Continue reading at The Bookseller

[ The Bookseller | 2019-10-07 13:20:01 UTC ]
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History in the Making: Spotlight on Robert Arthur Neff

A pair of historical novels maps a journey of discovery about World War II and its effects on noncombatants’ lives. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-07 04:00:00 UTC ]
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Cape pre-empts Stonebridge's 'bold' take on Hannah Arendt

Jonathan Cape has pre-empted Lyndsey Stonebridge's "bold reexamination of the life and ideas" of German-American philosopher Hannah Arendt. Continue reading at The Bookseller

[ The Bookseller | 2019-10-04 05:39:34 UTC ]
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Google pledges $10M to support businesses in underserved communities via libraries

Google has long been a philanthropic powerhouse, with STEM education, economic security and inclusion as top priorities. Through its charitable arm, the company also is tackling housing and homelessness, along with criminal justice reform. Next up — libraries. On Thursday, Google.org announced... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-10-03 21:51:27 UTC ]
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Ella Griffiths takes on newly created role of editor for Faber's classics

Faber assistant editor Ella Griffiths has been appointed to the newly created role of editor with specific responsibility for Faber’s classics, backlist, and heritage publishing.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-03 02:21:36 UTC ]
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Premiere Week ratings tank as younger viewers turn their backs on a new TV season

If the sky isn’t exactly falling on the broadcast TV advertising model, it certainly seems to be a lot closer to the ground than it once was. The ongoing flight of younger viewers from linear television has made a hash of what’s traditionally been a week for sampling new shows and revisiting old... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 20:09:24 UTC ]
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Rugman's take on Khashoggi death optioned for dramatic adaptation

Drama rights for BAFTA-winning foreign affairs correspondent Jonathan Rugman's book on the life and death of Jamal Khashoggi have been snapped up by Two Cities Television and Topic Studios, the production companies behind "Patrick Melrose" and "Spotlight".  Continue reading at The Bookseller

[ The Bookseller | 2019-10-02 16:26:21 UTC ]
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How Magazines Can Avoid Disaster by Coming Back to Earth

[caption id="attachment_171791" align="alignright" width="300"] The Apollo 13 crew onboard the USS Iwo Jima after splashdown in the South Pacific Ocean.[/caption] You will be familiar, I suppose, with Apollo 13—if not the phenomenal movie, perhaps the unfortunate outer-space incident that... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-01 15:35:11 UTC ]
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With the Help of Washington, News Publishers Fight to Recapture Advertising Dollars From Facebook and Google

Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
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Brand Safety Worries Are Hurting News Publishers Ahead of 2020 Election

Ahead of a contentious 2020 U.S. presidential election, two trade bodies representing media agencies and publishers are working toward more sophisticated brand safety standards and how to apply them to news content. These organizations--the American Association of Advertising Agencies and... Continue reading at AdWeek

[ AdWeek | 2019-09-27 20:14:59 UTC ]
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Turning Editorial Franchises into Brand Builders and Moneymakers

Bon Appétit’s "Hot 10" list of the best new restaurants in the country began as a typical magazine feature when it made its debut in BA's September restaurants issue in 2009. The following year, the magazine threw a party to honor and celebrate the restaurants, inviting them to New York to cook... Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-27 19:55:46 UTC ]
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‘I’m not getting much Take a Break’: Extinction Rebellion’s newspaper, reviewed

The climate activists release their first print publication this week. But does a crisis-hit planet make for winning journalism?In a move that feels more than slightly ironic, the climate activists Extinction Rebellion have decided to go into a media on the brink of extinction, having released... Continue reading at The Guardian

[ The Guardian | 2019-09-25 16:31:16 UTC ]
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