Facebook introduced ads for Stories last September and, while the social network and some of its advertisers are bullish on the option, the jury remains out among the ad community in general. Over 500 million people are using Stories on Facebook, Messenger, Instagram and WhatsApp (where the feature is called Status), and the social network... Continue reading at 'AdWeek'
[ AdWeek | 2019-05-31 19:45:16 UTC ]
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The rise of interactivity, the building of brands and a revolutionary switch to systems which let... Continue reading at The Bookseller
[ The Bookseller | 2013-03-25 00:00:00 UTC ]
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Pulitzer Prize-winner Junot Díaz has won the £30,000 Sunday Times Short Story Award... Continue reading at The Bookseller
[ The Bookseller | 2013-03-22 00:00:00 UTC ]
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Amazon's Little A imprint will release novels, memoirs, and story collections, while Day One will focus on short stories and new writers. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-03-19 00:00:00 UTC ]
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Penguin imprint Hamish Hamilton will publish a new short story by Zadie Smith later this year.... Continue reading at The Bookseller
[ The Bookseller | 2013-03-15 00:00:00 UTC ]
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The Office for National Statistics (ONS) has added ebooks to the basket of goods and services... Continue reading at The Bookseller
[ The Bookseller | 2013-03-12 00:00:00 UTC ]
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E-books have been added to the basket of goods used to calculate the UK's rate of inflation, but Freeview set-top boxes are out. Continue reading at BBC News
[ BBC News | 2013-03-12 00:00:00 UTC ]
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In the UK a new ebook platform Boosh will allow readers to share an ebook with a fellow Facebook user to read for free after its read and deleted from their own account. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-07 00:00:00 UTC ]
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Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
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Companies like InPowered and Disqus have rolled out ad platforms for brands to promote articles and other more media-ish content with paid placements on publishers’ sites, and now Sharethrough is upping its stake in the game. Last September, the San Francisco-based ad startup launched Sponsored... Continue reading at AdWeek
[ AdWeek | 2013-02-25 00:00:00 UTC ]
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Writer and filmmaker Jonah Ansell shares how he took his story "Cadaver" from a poem written for his sister to a short film to a graphic novel and, hopefully, a feature film. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-13 00:00:00 UTC ]
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Outside of photos and status updates, Facebook's original shareable content was game activity. So-and-so just planted a new crop, etc. Next Facebook rolled out the Like button, and news articles became popular. Then Facebook debuted its Open Graph in fall 2011 so that someone could listen to a... Continue reading at AdWeek
[ AdWeek | 2013-02-13 00:00:00 UTC ]
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A biography of Hillary Clinton's time as US secretary of state will be released on 5th March... Continue reading at The Bookseller
[ The Bookseller | 2013-02-11 00:00:00 UTC ]
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Children's laureate Julia Donaldson's follow-up to Edward Lear's classic, The Owl and... Continue reading at The Bookseller
[ The Bookseller | 2013-02-08 00:00:00 UTC ]
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Curtis Brown has teamed up with Kobo to launch a short story competition, to be judged by author... Continue reading at The Bookseller
[ The Bookseller | 2013-01-28 00:00:00 UTC ]
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Salley Vickers and Chiome Okereke are among the authors shortlisted for the Costa Short Story... Continue reading at The Bookseller
[ The Bookseller | 2013-01-24 00:00:00 UTC ]
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The Verge has started offering advertisers like Ford pre-roll video ads. But in this case, Ford doesn't need its agency, as The Verge produced these Web video spots, using its own technology and editorial staff. Indeed, the tech-centric publication is looking to take native advertising to... Continue reading at AdWeek
[ AdWeek | 2013-01-24 00:00:00 UTC ]
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A tightly focused strategy on maintaining margins has enabled WHSmith to persist after than two centuries at the heart of UK bookselling, inspiring admiration and ire alike. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-24 00:00:00 UTC ]
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Seven Stories, the national centre for children's books, is making a final push to galvanise... Continue reading at The Bookseller
[ The Bookseller | 2013-01-23 00:00:00 UTC ]
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In the face of stagnant growth in traditional advertising, digital publishers are looking to sponsored content as an alternative route, something Buzzfeed has been doing well, and The Atlantic has been doing less well recently. It's an approach ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-23 00:00:00 UTC ]
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More children are going digital, according to Scholastic's latest study, and the percentage of boys reading passionately and for fun is up, while girls are down. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-22 00:00:00 UTC ]
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