Amazon is taking a bigger piece of ad sales on Fire TV, its connected TV devices, by requiring TV networks and digital publishers to hand over 30 percent of their commercial space for it to sell, according to new terms from the e-commerce giant.Until last month, Amazon let the publishers sell their own ads and take all the money, but in September it quietly updated its terms of service, demanding a 30 percent cut of the ad inventory. Amazon keeps all that money from the inventory it gets, and that has some TV network executives starting to bridle at the new overlords they see rising to replace the old traditional cable companies."This is going to get complicated," says one major network executive, who spoke on condition of anonymity. "Ad revenue was never part of the discussion, and now all of a sudden it is." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-11-20 00:00:00 UTC ]
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Comparison sites and Amazon boost spending on the small screen – but Google and Facebook cut campaignsDigital businesses- online-only companies such as Amazon and traditional firms promoting online services – spent a record £639m on TV ad campaigns in 2016 to become the biggest-spending group of... Continue reading at The Guardian
[ The Guardian | 2017-02-23 00:00:00 UTC ]
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Total media sales increased 7.5% in 2016 at Amazon, hitting $22.2 billion. Media now represents only 17.6% of total revenue at the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-02 00:00:00 UTC ]
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As tech giants continue their push to speed up load times for advertising and publishers across the mobile web, early numbers from one of them seem to show that faster ads really do work better. According to research released today by Google and Teads, the video tech company, mobile publishers... Continue reading at AdWeek
[ AdWeek | 2016-12-03 00:00:00 UTC ]
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The release of the Harry Potter and the Cursed Child playscript, published by Little, Brown, has helped Hachette UK to grow its sales by 30.1% in the third quarter, according to results issued by its parent company Lagardere. Continue reading at The Bookseller
[ The Bookseller | 2016-11-11 00:00:00 UTC ]
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Facebook is bringing its ad network to Apple TV and beyond.The social network is feeling for new advertising ground in Apple TV and Roku by delivering ads to apps on those streaming video platforms, according to people familiar with the plans.The test represents an expansion of Facebook Audience... Continue reading at Advertising Age
[ Advertising Age | 2016-11-05 00:00:00 UTC ]
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After underestimating the ferocity of Japan's manga fans, Amazon has made major adjustments to the contents of its Kindle Unlimited offer in the country, while dropping some publishers from the service altogether. Continue reading at The Bookseller
[ The Bookseller | 2016-11-01 00:00:00 UTC ]
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Supermarket Sainsbury’s is taking on Amazon by offering a one-hour delivery of goods, via a courier on a bicycle. Continue reading at The Bookseller
[ The Bookseller | 2016-09-28 00:00:00 UTC ]
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Photo printing is the latest addition to Amazon's slate of services and that's not great news for the likes of Shutterfly. Amazon Prints outputs snapshots for as little as 9 cents each and offers photo books starting at $20. What's more, options like... Continue reading at Engadget
[ Engadget | 2016-09-23 00:00:00 UTC ]
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Today, Amazon reveals details of the latest addition to its Fire range of tablets, the Fire HD 8. As the name would suggest, this is an 8-inch tablet and the key selling point is the fact that it is absolutely dirt cheap. Of course, this is not its only selling point: there's also 12 hours of... Continue reading at Betanews
[ Betanews | 2016-09-08 00:00:00 UTC ]
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A digital advertising battle royale is taking shape, as Facebook appears to be moving forward with plans to compete against Google for programmatic ad dollars that have historically been dominated by the search giant.Facebook has a simple strategy: bring advertiser demand from the Facebook... Continue reading at Advertising Age
[ Advertising Age | 2016-08-25 00:00:00 UTC ]
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Trinity Mirror is on a mission to drive up programmatic ad yields, and it's using a mix of methods to do so. Its relatively new programmatic team has been using data insights as a lead generation tool to court big brands like Nestle. It's also assigned people dedicated solely to monitoring yield... Continue reading at Digiday
[ Digiday | 2016-08-23 00:00:00 UTC ]
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News Corp., the Wall Street Journal and New York Post publisher controlled by billionaire Rupert Murdoch, reported fiscal fourth-quarter profit that missed analysts' estimates as a decline in ad sales outweighed an increase in digital revenue in its real estate business.Earnings, excluding some... Continue reading at Advertising Age
[ Advertising Age | 2016-08-09 00:00:00 UTC ]
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Many digital media businesses chase readers on the largest scale possible, all the better to attract advertisers that want to spread their messages widely. But big reach comes at a cost -- in quality, in resources -- that isn't always justified by the ad rates online.Unfortunately the niche game... Continue reading at Advertising Age
[ Advertising Age | 2016-07-15 00:00:00 UTC ]
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The eight books announced yesterday (8th June) as part of Zoella’s bookclub have rocketed on Amazon UK, with sales of one – The Potion Diaries by Amy Alward (Simon & Schuster Children’s) – increasing more than 11,000%. Continue reading at The Bookseller
[ The Bookseller | 2016-06-10 00:00:00 UTC ]
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We asked publishing pros at yesterday's Digiday Publishing Summit for their scout's-honor stance on how they're pitching native, who's buying, and more. Here's what they said in 5 charts. Sponsor content by Nativo. The post Infographic: 50 percent of publishers recruit editors to create native... Continue reading at Digiday
[ Digiday | 2016-04-01 00:00:00 UTC ]
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French publisher Libération has gone all in on Facebook Instant Articles, publishing all 150 daily articles to the platform, according to Libération's head of digital, Xavier Grangier. Since January it has found time spent on articles has increased 33 percent to over four minutes, according to... Continue reading at Digiday
[ Digiday | 2016-03-23 00:00:00 UTC ]
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Convenience and drug stores, craft and women's magazines suffer the worst declines as North American revenues dip below $2.5 billion. The post Newsstand Sales Fell 16 Percent in 2015 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-15 00:00:00 UTC ]
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Amazon has begun to broadcast video clips in its warehouses showing employees being fired for theft, Bloomberg has reported. Continue reading at The Bookseller
[ The Bookseller | 2016-03-11 00:00:00 UTC ]
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If you visit Playboy.com between now and St. Patrick's Day (March 17), you'll see ads for Tullamore D.E.W., the blended Irish whiskey. Then, if you jump onto Instagram, you'll be retargeted with a 30-second video commercial from the same marketer. Such retargeting isn't at all new, but... Continue reading at AdWeek
[ AdWeek | 2016-03-08 00:00:00 UTC ]
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Facebook Atlas, the social platform's ad server that extends far beyond its own site and apps, is getting a few noteworthy updates today. The Menlo Park, Calif.-based company is announcing Offline Actions, which lets Atlas-using marketers upload their own point-of-sale data and view it... Continue reading at AdWeek
[ AdWeek | 2016-03-07 00:00:00 UTC ]
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