Amazon is now taking a 30 percent cut of ad sales from Fire TV

Amazon is taking a bigger piece of ad sales on Fire TV, its connected TV devices, by requiring TV networks and digital publishers to hand over 30 percent of their commercial space for it to sell, according to new terms from the e-commerce giant.Until last month, Amazon let the publishers sell their own ads and take all the money, but in September it quietly updated its terms of service, demanding a 30 percent cut of the ad inventory. Amazon keeps all that money from the inventory it gets, and that has some TV network executives starting to bridle at the new overlords they see rising to replace the old traditional cable companies."This is going to get complicated," says one major network executive, who spoke on condition of anonymity. "Ad revenue was never part of the discussion, and now all of a sudden it is." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-11-20 00:00:00 UTC ]

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[ Advertising Age | 2015-02-13 00:00:00 UTC ]
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TV's Ad Market Remains Muted in Time Warner Results

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[ Advertising Age | 2015-02-12 00:00:00 UTC ]
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AP Expands Live Video Offering as 'Slow Television' Grows Online

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[ Editor & Publisher | 2015-02-10 00:00:00 UTC ]
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Facebook's Mobile Revenue Climbs to $2.5 Billion as Ad Prices Soar

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[ Advertising Age | 2015-01-29 00:00:00 UTC ]
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Woven Digital Raises $18 Million to Keep Pace With BuzzFeed, Vox, Vice

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[ Advertising Age | 2014-12-11 00:00:00 UTC ]
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Guardian CEO: 'The Idea We Will Survive By Becoming a Technology Company is Garbage'

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[ Editor & Publisher | 2014-12-09 00:00:00 UTC ]
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Time Inc. Locks in Outbrain's Headline Recommendations in $100 Million Deal

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[ Advertising Age | 2014-11-18 00:00:00 UTC ]
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[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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[ AdWeek | 2014-11-12 00:00:00 UTC ]
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[ Digiday | 2014-10-27 00:00:00 UTC ]
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[ AdWeek | 2014-10-07 00:00:00 UTC ]
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[ Advertising Age | 2014-09-29 00:00:00 UTC ]
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[ Advertising Age | 2014-08-05 00:00:00 UTC ]
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[ Betanews | 2014-07-25 00:00:00 UTC ]
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[ Digiday | 2014-07-21 00:00:00 UTC ]
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[ PC World | 2014-06-18 00:00:00 UTC ]
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[ Silicon Valley Business Journal | 2014-06-05 00:00:00 UTC ]
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