Amazon is taking a bigger piece of ad sales on Fire TV, its connected TV devices, by requiring TV networks and digital publishers to hand over 30 percent of their commercial space for it to sell, according to new terms from the e-commerce giant.Until last month, Amazon let the publishers sell their own ads and take all the money, but in September it quietly updated its terms of service, demanding a 30 percent cut of the ad inventory. Amazon keeps all that money from the inventory it gets, and that has some TV network executives starting to bridle at the new overlords they see rising to replace the old traditional cable companies."This is going to get complicated," says one major network executive, who spoke on condition of anonymity. "Ad revenue was never part of the discussion, and now all of a sudden it is." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-11-20 00:00:00 UTC ]
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David Walliams has once again claimed the Amazon Charts' Most-Sold: Fiction number one, with The Beast of Buckingham Palace Continue reading at The Bookseller
[ The Bookseller | 2019-12-11 04:47:33 UTC ]
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Led by such categories and toys and fashion, Amazon had record sales between Thanksgiving and Cyber Monday. One book managed to make it onto the company's top-selling items over the period. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-03 05:00:00 UTC ]
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New polemic against ‘leftwing hate’ has topped US book chart, but there are indications its success was fed by bulk purchasesMore than 30 years ago, Donald Trump is reported to have ordered key staff to buy thousands of copies of The Art of the Deal to make it seem more popular than it was. Now... Continue reading at The Guardian
[ The Guardian | 2019-11-15 13:40:22 UTC ]
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Michael Connelly’s The Night Fire has blazed into the Weekly E-Book Ranking number one spot, knocking Adam Kay’s Twas the Nightshift Before Christmas from the top after just one week. Continue reading at The Bookseller
[ The Bookseller | 2019-11-07 23:47:55 UTC ]
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Ann Patchett reveals the route to her bestseller and how she'll battle Amazon. (Shop dogs help.) Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-10-31 20:02:20 UTC ]
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Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age
[ Advertising Age | 2019-10-18 21:39:48 UTC ]
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Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months... Continue reading at Advertising Age
[ Advertising Age | 2019-10-03 19:49:51 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. The FBI’s... Continue reading at Advertising Age
[ Advertising Age | 2019-10-03 10:00:00 UTC ]
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Led by a strong performance in its trade division, revenue at Scholastic rose 7% in the first quarter ended August 31, 2019, over the comparable period in fiscal 2019. The net loss was cut to $58.5 million, from $61.3 million in last year’s first quarter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-20 04:00:00 UTC ]
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After years as an Amazon affiliate, the African American Literature Book Club, an online portal dedicated to black books, literacy and a wide variety of book-related services, is severing most of its commercial ties to the online retailer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-12 04:00:00 UTC ]
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A month after longtime AMC Networks ad sales executive Scott Collins parted ways with the home of “The Walking Dead” and “Killing Eve,” the cable programmer has tapped a mainstay from the magazine world to oversee its linear TV and digital inventory. AMC this afternoon announced that it has... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 23:26:31 UTC ]
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Toni Morrison's Beloved (Vintage Digital) has made its debut in the Amazon charts, following the announcement of the 88-year-old author's death last week. Continue reading at The Bookseller
[ The Bookseller | 2019-08-14 00:52:07 UTC ]
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Notice more TV ads lately? You’re not imagining it. The amount of commercial time on cable TV keeps increasing as networks try to make up for shrinking audiences by stuffing more ads into every hour of television. That’s despite years of promises to cut back on ads. Last quarter, commercial... Continue reading at Advertising Age
[ Advertising Age | 2019-08-02 17:18:39 UTC ]
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Amazon Prime Day isn’t just a day—it’s essentially a 60-hour event that starts right now with deals on Amazon’s own devices, including Fire tablets and Kindle e-readers. Bottom line: If you’ve been considering one of these devices, now is the time to buy, as we’re seeing discounts of up to 50... Continue reading at PC World
[ PC World | 2019-07-14 19:01:00 UTC ]
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Shoppers can save up to $80 on select Kindles. With Amazon’s Prime Day 2019 kicking off on Monday, the company has revealed some of the deals to be had on its range of hardware devices. The deals include everything from $70 off Echo Shows to $80 off on Kindle Oasis to $100 off on Fire TV... Continue reading at Fast Company
[ Fast Company | 2019-07-12 05:47:39 UTC ]
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If you want to see what’s driving ad spending, just look at the gains: The biggest U.S. internet companies—including the likes of Amazon, Facebook and Uber—are powering the ad market as they double down on their own marketing. That’s the key takeaway from the 64th annual Ad Age Leading National... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 09:00:00 UTC ]
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Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today It’s Cannes Lions time. If you’re on the French Riviera for the ad... Continue reading at Advertising Age
[ Advertising Age | 2019-06-17 10:00:00 UTC ]
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Having Zambonied the St. Louis Blues on their home ice by a score of 5-1, the Boston Bruins on Sunday night ensured that the 2019 Stanley Cup Final will go the full seven games. And while hockey fans are happy to see the season get extended by another three regulation periods, NBC is downright... Continue reading at Advertising Age
[ Advertising Age | 2019-06-10 21:23:47 UTC ]
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Amazon has agreed to acquire the ad server business of Sizmek, a move which will have significant implications for both marketers and Google. Although terms of the deal were not disclosed, one person whose company was also bidding on Sizmek’s ad server believes the company was seeking about $30... Continue reading at Advertising Age
[ Advertising Age | 2019-05-31 15:26:13 UTC ]
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#aggressive moves
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