Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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Michael Rosen and Sarah Crossan are the joint winners of the CLPE Children’s Poetry Award (CLiPPA). Continue reading at The Bookseller
[ The Bookseller | 2016-07-15 00:00:00 UTC ]
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Alice Jolly has been awarded 2016 PEN Ackerley Prize, the UK’s only literary prize dedicated to memoir and autobiography, for crowdfunded book Dead Babies and Seaside Towns (Unbound). Continue reading at The Bookseller
[ The Bookseller | 2016-07-14 00:00:00 UTC ]
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Lawndale has pulled off a coaching coup. The school announced on Wednesday that Dave Miller, who has coached at the collegiate and professional level and served as a Lakers analyst for Time Warner Cable, will be taking over as basketball coach. Miller was best known as a college assistant at USC,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-07-14 00:00:00 UTC ]
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Today's media landscape is undergoing enormous, exciting change. In many ways, we have evolved from a "social first" to "social only" strategy. Christian L. Tom, NowThis Media Alex Fine It's an understatement to say that the current media climate is in flux. In fact, with ever-growing... Continue reading at AdWeek
[ AdWeek | 2016-07-11 00:00:00 UTC ]
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Aubrey and the Terrible Yoot wins the award for first-time children’s authors and their editorsHoratio Clare and his editor Penny Thomas at Firefly have won the much coveted Branford Boase award 2016 for their book Aubrey and the Terrible Yoot, illustrated by Jane Matthews. Related: The... Continue reading at The Guardian
[ The Guardian | 2016-07-08 00:00:00 UTC ]
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Mandy Sutter has won the top prize at the New Welsh Writing Awards 2016 for her re-telling of her mother’s story of growing up in mid-1960s Nigeria. Continue reading at The Bookseller
[ The Bookseller | 2016-07-08 00:00:00 UTC ]
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Jessie Greengrass has won the Edge Hill Short Story Prize 2016 for her debut collection, taking home the £10,000 main prize. Continue reading at The Bookseller
[ The Bookseller | 2016-07-07 00:00:00 UTC ]
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Judith Kerr, the author behind classic children’s books such as The Tiger Came to Tea, will be presented with this year’s BookTrust Lifetime Achievement Award today. Continue reading at The Bookseller
[ The Bookseller | 2016-07-06 00:00:00 UTC ]
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Lidudumalingani has won the 2016 Caine Prize for African Writing for his short story ‘Memories We Lost’. Continue reading at The Bookseller
[ The Bookseller | 2016-07-06 00:00:00 UTC ]
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New booksellers and a record number of authors in attendance fueled enthusiasm at the conference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-01 00:00:00 UTC ]
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Literary and talent agent Diane Banks contemplates the next steps for the publishing industry following the UK's vote to leave the European Union. Continue reading at The Bookseller
[ The Bookseller | 2016-07-01 00:00:00 UTC ]
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The modified algorithm will place higher value on posts by friends, family, and colleagues — at the expense of media brands. The post Facebook’s Latest News Feed Change Sounds Like Bad News for Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-30 00:00:00 UTC ]
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Marketing campaigns from Pan Macmillan, HarperCollins and PRH Children’s were honoured by the Book Marketing Society's annual awards revealed at The Bookseller’s Marketing and Publicity Conference, while Simon & Schuster Children's was given a special award for the Best Marketing Team 2015/16. Continue reading at The Bookseller
[ The Bookseller | 2016-06-30 00:00:00 UTC ]
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Helen Boyle, a literary scout and magazine editor, is joining Pickled Ink as an agent. Continue reading at The Bookseller
[ The Bookseller | 2016-06-24 00:00:00 UTC ]
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Lisa McInerney has won the £10,000 Desmond Elliott Prize 2016 for The Glorious Heresies (John Murray) following closely on the heels of her Baileys Women’s Prize for Fiction win just two weeks ago. Continue reading at The Bookseller
[ The Bookseller | 2016-06-23 00:00:00 UTC ]
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A food container for Ikea that warns when its contents are about to spoil, an AI voice interface for Amazon designed for seniors and an app that reads books to children via Facebook Messenger were among the winning student work of this year's Future Lions awards at the Cannes Lions International... Continue reading at Advertising Age
[ Advertising Age | 2016-06-23 00:00:00 UTC ]
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The new Publishers Rights Corner at Frankfurt Book Fair has sold out its original inventory of 20 tables, but a couple of extras have been added for October 18's pre-Fair rights meetings. The post Leipzig’s Voland & Quist Wins IPR License Table at Frankfurt appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-22 00:00:00 UTC ]
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Historian, author and military strategist Hew Strachan has been named the 10th recipient of the $100,000 (£67,944.02) Pritzker Military Museum & Library Literature Award for Lifetime Achievement in Military Writing. Continue reading at The Bookseller
[ The Bookseller | 2016-06-22 00:00:00 UTC ]
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Debut novelist Alex Christofi from Dorset has won the £10,000 Betty Trask Prize at the Society of Authors annual Authors' Awards. Continue reading at The Bookseller
[ The Bookseller | 2016-06-22 00:00:00 UTC ]
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HarperCollins fiction imprint The Borough Press has made several changes to its editorial team, hiring Holly Ainley as commissioning editor. Continue reading at The Bookseller
[ The Bookseller | 2016-06-22 00:00:00 UTC ]
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