Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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The winner of the "newly evolved" Man Booker International Prize 2016 is The Vegetarian by South Korean author Han Kang, translated by Deborah Smith (Portobello Books). Continue reading at The Bookseller
[ The Bookseller | 2016-05-17 00:00:00 UTC ]
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Grief is the Thing with Feathers by Max Porter has won the 10th International Dylan Thomas Prize, in partnership with Swansea University. Continue reading at The Bookseller
[ The Bookseller | 2016-05-15 00:00:00 UTC ]
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Our members have spoken! The third selection in Slate’s Year of Great Books is My Ántonia, Willa Cather’s novel about a Bohemian family’s pioneering life in the American West. (See the complete voting results here.) And to help celebrate, Penguin Classics is giving Slate Plus members a chance to... Continue reading at Slate
[ Slate | 2016-05-12 00:00:00 UTC ]
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With more than 40 novels under her belt, including several popular romance series, it’s no wonder that Robyn Carr is the 2016 Romance Writers of America Nora Roberts Lifetime Achievement Award winner. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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Print magazines have struggled to compete with the rise of digital media and the specific audience targeting it affords. But now, Hearst is touting its ability to retarget print subscribers on their online journeys, starting with a campaign for Toyota Prius campaign. It won't necessarily make... Continue reading at Digiday
[ Digiday | 2016-05-11 00:00:00 UTC ]
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I am Henry Finch by Viviane Schwarz and Alexis Deacon (Walker Books) has won this year’s Little Rebels award for radical children’s fiction. Continue reading at The Bookseller
[ The Bookseller | 2016-05-10 00:00:00 UTC ]
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Viking is publishing three novels by a debut crime writer, Cara Hunter, following a "hotly contested" auction. Continue reading at The Bookseller
[ The Bookseller | 2016-05-10 00:00:00 UTC ]
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A title from Hurst Publishers has won the 2016 Bread & Roses Award for Radical Publishing. Continue reading at The Bookseller
[ The Bookseller | 2016-05-10 00:00:00 UTC ]
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The winner of the inaugural Deborah Rogers Writers’ Award, a £10,000 prize for an unpublished writer, is Sharlene Wen-Ning Teo for Ponti, a work of fiction about "a misfit adolescent girl growing up in sultry, sweaty Singapore". Continue reading at The Bookseller
[ The Bookseller | 2016-05-07 00:00:00 UTC ]
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Andrew Gailey has been awarded the £5,000 Elizabeth Longford Prize for Historical Biography for The Lost Imperialist - Lord Dufferin, Memory and Mythmaking in an Age of Celebrity (John Murray). Continue reading at The Bookseller
[ The Bookseller | 2016-05-06 00:00:00 UTC ]
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Attorneys for Georgia State University have appealed for publishers who brought a copyright suit against them to pay more than $3.3m in fees and costs, following their legal win in the long-running case. Continue reading at The Bookseller
[ The Bookseller | 2016-05-04 00:00:00 UTC ]
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Granta Books has acquired Strange Heart Beating, a "remarkable" debut novel by Eli Goldstone, at auction. Continue reading at The Bookseller
[ The Bookseller | 2016-05-04 00:00:00 UTC ]
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Fourteen book awards were handed out at the 2016 James Beard Awards. We list the winners and round up PW's earlier coverage: reviews, interviews, podcasts, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-03 00:00:00 UTC ]
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Hachette Children’s Group (HCG) has announced Mark Nicholas as the winner of the inaugural Carmelite Prize, its new award recognising excellence in children’s book illustration. Continue reading at The Bookseller
[ The Bookseller | 2016-04-29 00:00:00 UTC ]
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The request comes after GSU defeated a publisher lawsuit over the university’s use of digitized e-reserves for a second time last month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
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Dominic Lieven, a senior research fellow at Trinity College, Cambridge, has won the fourth annual Pushkin House Russian book prize for his work Towards the Flame: Empire, War and the End of Tsarist Russia (Penguin). Continue reading at The Bookseller
[ The Bookseller | 2016-04-27 00:00:00 UTC ]
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Kathryn Schulz and Emily Nussbaum win for Feature Writing and Criticism, respectively. The post The New Yorker Wins Two Pulitzers in a First for Magazine Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-19 00:00:00 UTC ]
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The US Supreme Court will not hear an appeal from a group of authors who claim Google breached copyright laws by scanning books. Continue reading at BBC World
[ BBC World | 2016-04-18 00:00:00 UTC ]
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Will loyal fans of ebooks be willing to pay tablet prices for dedicated e-readers? Amazon is about to find out. Continue reading at Stuff
[ Stuff | 2016-04-14 00:00:00 UTC ]
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Before Facebook Live, there was YouNow, a live streaming social platform that’s gained the attention of publishers including Refinery29, The Huffington Post and MTV. The 4-year-old platform's appeal is its live, interactive format that offers the chance for publishers to expose their brands to... Continue reading at Digiday
[ Digiday | 2016-04-13 00:00:00 UTC ]
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