Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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Screenwriter David Solomons has won the Waterstones Children's Book Prize 2016 with his debut book, about an 11-year-old boy obsessed with comics Continue reading at BBC News
[ BBC News | 2016-03-18 00:00:00 UTC ]
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The high court could soon decide whether to review long-running case over Google’s library scanning program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-16 00:00:00 UTC ]
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Dodgers 6, Chicago Cubs 5 Dodgers 8, Seattle 4 (10 innings) AT THE PLATE: The Dodgers beat the Cubs by scoring twice in the bottom of the ninth — on a game-tying walk with the bases loaded, then a walk-off walk. Austin Barnes, the third catcher on a team that might carry only two catchers, hit... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-13 00:00:00 UTC ]
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Harry Potter fans in Native American communities are disappointed with the depiction of their cultures and history in the British novelist's latest stories. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-03-12 00:00:00 UTC ]
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Deaver has written 37 novels, three collections of short stories, and dabbled in everything from folk music to an audio-only drama. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-03-09 00:00:00 UTC ]
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Iona Grey has been honoured with the Romantic Novelists’ Association’s "highest accolade", The Goldsboro Books Romantic Novel of the Year, for her book Letters to the Lost (Simon & Schuster). Continue reading at The Bookseller
[ The Bookseller | 2016-03-08 00:00:00 UTC ]
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LinkedIn sat down with four marketing agency thought leaders – Lauren Goldstein (BabcockJenkins); Gina Michnowicz (Union + Webster); Thad Khalow (BusinessOnline); and Lee Odden (TopRank Marketing) – who engaged in a vibrant discussion of the key marketing trends to follow this year. The... Continue reading at Digiday
[ Digiday | 2016-03-08 00:00:00 UTC ]
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#post download
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Sceptre is publishing a prize-winning and bestselling Swedish debut novel by poet Tom Malmquist. Continue reading at The Bookseller
[ The Bookseller | 2016-03-05 00:00:00 UTC ]
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UK writer Tessa Hadley has won a Windham-Campbell Prize, worth $150,000 (£107,000). Continue reading at The Bookseller
[ The Bookseller | 2016-03-03 00:00:00 UTC ]
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Simon Puttock, Ross MacKenzie and Danny Weston have been revealed as the winners of the 2016 Scottish Children’s Book Awards. Continue reading at The Bookseller
[ The Bookseller | 2016-03-03 00:00:00 UTC ]
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During a ceremony on Wednesday night, Jill Leovy took home the Barnes & Noble Discover Great New Writers Award in nonfiction for 'Ghettoside,' while Mia Alvar won in fiction for 'In the Country.' The award, which honors debut works, is now in its 26th year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-03 00:00:00 UTC ]
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Sacks was recognized for his work and writings that emphasize a respect for all faiths and defend the compatibility of religion and science. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-02 00:00:00 UTC ]
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The consumer, not the print magazine, now resides at the hub of the business model. The post The Untold Story of How Magazine Media is Winning appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-02 00:00:00 UTC ]
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‘Amazon demonstrated dazzling marketplace power,’ writes Mike Shatzkin, in what he presents as a new narrative on relations between the retailer and the Big Five. ‘Agency in 2010 Was a Strategy; By 2015 a Surrender’ By Porter Anderson, Editor-in-Chief | @Porter_Anderson n an interesting... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-02 00:00:00 UTC ]
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Time Inc. has had a string of acquisitions and launches aimed at young women over the past year, from HelloGiggles to homegrown startups Mimi and Motto. Like the publishing giant itself, the Gen Y strategy reflects the awareness that young people aren’t all alike. So each site targets audiences... Continue reading at Digiday
[ Digiday | 2016-02-29 00:00:00 UTC ]
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The Financial Times is focussing on long-form documentary style video content, and short-form platform specific clips, according to Kayode Josiah, head of commercial development, video and audio. The FT has most recently hired a platform-specific video content creator, and since its Facebook... Continue reading at Digiday
[ Digiday | 2016-02-28 00:00:00 UTC ]
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Facebook co-founder Chris Hughes officially bails on his attempt to right the ship after putting the magazine up for sale in January. The post The New Republic Sold to Tin House’s Win McCormack appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-27 00:00:00 UTC ]
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Sourcebooks is awarding Anderson's Bookshop $3,000 after booklovers voted it their favorite indie bookstore in a six-week campaign sponsored by the press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-24 00:00:00 UTC ]
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Orion is publishing the darkly comic sketches of a 22-year-old illustrator exploring struggles with mental health, following a five-way auction. Continue reading at The Bookseller
[ The Bookseller | 2016-02-20 00:00:00 UTC ]
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Sales of Frances Hardinge’s YA novel The Lie Tree (Macmillan Children’s Books) have increased 353% in volume terms since winning the Costa Book of the Year, according to Nielsen BookScan data. Continue reading at The Bookseller
[ The Bookseller | 2016-02-19 00:00:00 UTC ]
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