Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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When Laura Ruby got the phone call from the Printz committee this past Sunday, informing her that she had won the 2016 award, she was attending a lecture at Hamline University in St. Paul. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-12 00:00:00 UTC ]
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Sarah Howe has won the £20,000 T S Eliot Prize for her debut collection Loop of Jade – the first time a debut has won the award. Continue reading at The Bookseller
[ The Bookseller | 2016-01-12 00:00:00 UTC ]
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The tech space is crowded with news sites. Some, however, have been more successful than others. Gadget site CNET, for example, has attracted the largest audiences to its site and to its videos on YouTube and Facebook. When it comes to social, the most successful publisher of tech news is The... Continue reading at Digiday
[ Digiday | 2016-01-11 00:00:00 UTC ]
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Matt de la Peña has won the 2016 Newbery Medal for ‘Last Stop on Market Street’; Sophie Blackall has won the 2016 Caldecott Medal for 'Finding Winnie'; and Laura Ruby has won the 2016 Printz Award for 'Bone Gap.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-11 00:00:00 UTC ]
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Viet Thanh Nguyen's 'The Sympathizer' and Sally Mann's 'Hold Still: A Memoir with Photographs,' landed the ALA's top adult book awards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-10 00:00:00 UTC ]
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Children’s publisher Nosy Crow has appointed Katherine Halligan to the new role of head of non-fiction and activity publishing. Continue reading at The Bookseller
[ The Bookseller | 2016-01-05 00:00:00 UTC ]
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The category winners of the Costa Book Awards 2015 have been revealed, with Kate Atkinson winning in the Novel category for the second time in three years. Continue reading at The Bookseller
[ The Bookseller | 2016-01-05 00:00:00 UTC ]
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The government's hand-picked candidate Daniel Scioli, the governor of Buenos Aires province, was so heavily favored to win by a wide margin that he didn't turn up for the first presidential debate. Mr. Scioli, who is also from a wealthy family and lost an arm in an accident years ago while... Continue reading at Advertising Age
[ Advertising Age | 2016-01-04 00:00:00 UTC ]
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Sophomore Spencer Freedman made seven three-pointers and finished with 24 points in Mater Dei's 78-46 win over Long Beach Wilson in the North Orange County tournament. Mater Dei improved to 8-0. Ayala stayed unbeaten with an 81-43 win over Paramount. Servite defeated El Modena, 73-35. Pearson... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-12-16 00:00:00 UTC ]
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British poet Sarah Howe has been awarded The Sunday Times/ Peters Fraser + Dunlop Young Writer of the Year Award for her first collection of poems, Loop of Jade (Chatto & Windus), described as an “enthralling personal exploration of her dual heritage." Continue reading at The Bookseller
[ The Bookseller | 2015-12-11 00:00:00 UTC ]
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Marlon James has won the Green Carnation Prize, awarded to LGBT writers, for A Brief History of Seven Killings (Oneworld). Continue reading at The Bookseller
[ The Bookseller | 2015-12-10 00:00:00 UTC ]
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Penguin Random House Children’s has hired Thomas Merrington, formerly of Silvergate Media, to the newly created role of Peter Rabbit brand manager and head of product development for the Penguin Ventures portfolio. Continue reading at The Bookseller
[ The Bookseller | 2015-12-03 00:00:00 UTC ]
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Benjamin Myers has won the £10,000 Portico Literature Prize 2015 for Fiction while Richard Benson won the £10,000 Portico Prize for non-fiction. Continue reading at The Bookseller
[ The Bookseller | 2015-12-01 00:00:00 UTC ]
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Mitzi Angel has acquired a biography of eight women who worked in Mecklenburgh Square, London, during the interwar period as her first acquisition for Faber. Continue reading at The Bookseller
[ The Bookseller | 2015-12-01 00:00:00 UTC ]
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Children’s book The Fox and the Star by aPenguin cover designer Coralie Bickford-Smith has beaten Harper Lee and Paula Hawkins to be crowned The Waterstones Book of the Year 2015. Continue reading at The Bookseller
[ The Bookseller | 2015-12-01 00:00:00 UTC ]
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Transworld has acquired two new books by National Geographic explorer Lucy Cooke. Continue reading at The Bookseller
[ The Bookseller | 2015-11-28 00:00:00 UTC ]
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Michel Faber has won the 2015 Saltire Book of the Year award for The Book of Strange New Things (Hogarth). Continue reading at The Bookseller
[ The Bookseller | 2015-11-27 00:00:00 UTC ]
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Anne Enright has won the Irish novel of the year award at the Bord Gáis Energy Irish Book Awards 2015, during a ceremony which also saw prizes given to J P Donleavy, Louise O’Neill, Eoin Colfer and Niall Breslin. Continue reading at The Bookseller
[ The Bookseller | 2015-11-27 00:00:00 UTC ]
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Andrew McMillan has become the first poet to win the £10,000 Guardian First Book Award with his “elegantly poised and intimate” collection of poems, Physical (Jonathan Cape). Continue reading at The Bookseller
[ The Bookseller | 2015-11-27 00:00:00 UTC ]
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The number of children in the UK who took part in The Reading Agency’s Summer Reading Challenge this year was down 2.8% on last year’s figure. Continue reading at The Bookseller
[ The Bookseller | 2015-11-27 00:00:00 UTC ]
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