Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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Samsung's ATIV Book 9 series has mostly targeted Ultrabook buyers with lighweight, powerful and pricey models like the ATIV Book 9 Plus. However, the company's latest model, the ATIV Book 9 Pro is now suited for demanding users like gamers and grap... Continue reading at Engadget
[ Engadget | 2015-11-05 00:00:00 UTC ]
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French writer Mathias Enard has won France's top literary prize, the Prix Goncourt, for his book Boussole ("Compass") which is published by Fitzcarraldo Editions. Continue reading at The Bookseller
[ The Bookseller | 2015-11-05 00:00:00 UTC ]
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Company reports that it is enjoying ‘phenomenal growth in a difficult market’Last week, we had consolidation by regional newspaper publishers. Now comes news of consolidation among regional news agencies. The expansionist Bristol-based SWNS has acquired National News in London, adding it to the... Continue reading at The Guardian
[ The Guardian | 2015-11-05 00:00:00 UTC ]
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Microsoft’s November updates to the Surface Pro 4 and Surface Book appear to be designed to fix complaints that users have had about the screen flickering on both devices. According to Microsoft, the Surface Book received five updates, while the SP4 received four. The only difference is that... Continue reading at PC World
[ PC World | 2015-11-04 00:00:00 UTC ]
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AIM Media Indiana, LLC announced today that is has acquired the print and online newspaper publishing assets and the commercial printing assets from Home News Enterprises, LLC (“HNE”) of Columbus, Indiana, according to John ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-04 00:00:00 UTC ]
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Donald Trump is out with a new book that reads like a campaign manifesto, boasting success stories but offering few details on how he would implement his policy goals as president. But in the book,... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-11-03 00:00:00 UTC ]
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Steve Silberman has been awarded the £20,000 Samuel Johnson Prize for Non-Fiction for Neurotribes: The Legacy of Autism and How to Think Smarter About People Who Think Differently (Allen and Unwin). Continue reading at The Bookseller
[ The Bookseller | 2015-11-03 00:00:00 UTC ]
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Hachette Children’s Group (HCG) has appointed Etta Saunders to the newly-created role of global brand manager to take prime responsibility for the Enid Blyton brand. Starting on 23rd November 2015, Etta will be working closely with the licensing and publishing teams to maximise opportunities... Continue reading at The Bookseller
[ The Bookseller | 2015-11-02 00:00:00 UTC ]
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The current v-p at Grand Central Publishing, who's edited such bestselling authors as David Baldacci and Harlan Coben, will begin his new position as senior agent on November 30. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-30 00:00:00 UTC ]
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Adblock Plus is hosting an event with publishers on the evening of Nov. 3, the night before the ad:tech conference kicks off in New York. Eyeo GmbH, the company that makes the popular Adblock Plus software (which claims to have more than 400 million desktop downloads), is hosting a small dinner... Continue reading at AdWeek
[ AdWeek | 2015-10-30 00:00:00 UTC ]
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The PR director from regional Victoria beat 975 writers to the $10,000 prize and a year’s mentorship to develop her manuscript to publicationAustralia’s newest literary award, the Richell prize for emerging writers, has been won by Sally Abbott for her manuscript, Closing Down.Abbott, a public... Continue reading at The Guardian
[ The Guardian | 2015-10-29 00:00:00 UTC ]
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Expanded regional publishing group will be able to increase digital investment and also present digital advertisers with a larger audience across the UKSo Trinity Mirror has become the UK’s biggest regional newspaper publisher by acquiring full ownership of Local World.The deal has been... Continue reading at The Guardian
[ The Guardian | 2015-10-28 00:00:00 UTC ]
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Curtis Brown and Conville and Walsh are to host a Twitter based event dedicated to "de-mystifying" the publishing process for prospective authors, called Discovery Day Online. Following the literary agencies’ Discovery Days in 2012 and 2013, held at Foyles Charing Cross Road, Discovery Day... Continue reading at The Bookseller
[ The Bookseller | 2015-10-28 00:00:00 UTC ]
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Vera B. Williams' family saved pennies and nickels to get by during the Depression. So her mother's purchase of a "real chair" — neither stick-hard nor someone's castoff but brand new and cushiony — was an extravagance. "I don't intend to work all my life and have nowhere to sit down," the woman... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-10-24 00:00:00 UTC ]
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Publisher Booth-Clibborn is publishing Charles Saatchi’s latest book in December. Continue reading at The Bookseller
[ The Bookseller | 2015-10-23 00:00:00 UTC ]
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Martin Cathcart Froden’s unpublished debut novel Devil Take the Hindmost has been announced as the winner of the Dundee International Book Prize 2015. Cathcart Froden was awarded the £10,000 prize and a publishing deal with Freight Books at the Dundee Literary Festival today (21st October). He... Continue reading at The Bookseller
[ The Bookseller | 2015-10-22 00:00:00 UTC ]
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When monthly magazine California Sunday started publishing on the Web last fall, it didn’t opt for CMS standbys such as WordPress or Drupal. Instead, it chose Atavist, a small publishing platform billed by media prognosticators as & ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-19 00:00:00 UTC ]
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Describe your role It’s my job to support the authors I represent through the whole publishing process. This includes everything from working with them editorially and pitching their work to editors, to negotiating contracts on their behalf. What do you like best about your role? As a brand... Continue reading at The Bookseller
[ The Bookseller | 2015-10-17 00:00:00 UTC ]
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Marlon James has won the Man Booker Prize 2015 for his novel A Brief History of Seven Killings (Oneworld). James, who is the first Jamaican to have won the £50,000 award in its history, was announced as the winner at a ceremony in London’s Guildhall on Tuesday 13th October. Chair of judges,... Continue reading at The Bookseller
[ The Bookseller | 2015-10-14 00:00:00 UTC ]
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With his novel, The Invention of the Red Army Faction by a Manic Depressive Teenager in the Summer of 1969, Frank Witzel has won the 2015 German Book Prize. The post Frank Witzel Wins the German Book Prize 2015 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-13 00:00:00 UTC ]
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