Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
News tagged with:
#client services
#digital content
#publishers including
#privately owned
Doerr won for his book All The Light We Cannot See (which also received the 2015 Pulitzer Prize for Fiction), while Bryan Stevenson won for Just Mercy: A Story of Justice and Redemption. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-27 00:00:00 UTC ]
More news stories like this |
Bonnier Publishing has appointed Kate Parkin as executive director of adult publishing. Parkin will be responsible for publishing and management across the division’s adult imprints and will report to fiction chief executive Mark Smith. She joins Bonnier from her role as fiction publisher at... Continue reading at The Bookseller
[ The Bookseller | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#adult imprints
#fiction publisher
#bonnier publishing
#adult publishing
#hodder stoughton
#john murray
#random house
Women rescued from the streets of Nashville have found sanctuary and meaningful work at Thistle Farms, which was created by an Episcopal priest and author who herself had been abused. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#thistle farms
#episcopal priest
Two children’s books with a historical theme have won this year’s CILIP Carnegie and Kate Greenaway Medals, with Buffalo Soldier by Tanya Landman (Walker Books) picking up the Carnegie, and Shackleton’s Journey by Will Grill (from Nobrow imprint Flying Eye) receiving the Greenaway. Continue reading at The Bookseller
[ The Bookseller | 2015-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cilip carnegie
#buffalo soldier
She's known for her children's books and plays, but The Eye of the Sheep changed everything for Laguna. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2015-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sheep changed
She's known for her children's books and plays, but The Eye of the Sheep changed everything for Laguna. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2015-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sheep changed
The winners of the 2015 CILIP Carnegie and Kate Greenaway Medals were announced in London on Monday, June 22. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#greenaway medals
Abril Educação has acquired Editora Saraiva in a deal that brings together the two largest publishing operations in Brazil. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#abril educao
Real-life historical adventures inspire both winners of this years CILIP Carnegie & Kate Greenaway medals, Tanya Landman and William Grill. Continue reading at BBC News
[ BBC News | 2015-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tanya landman
While the future of bookshops remains uncertain, one of Wellington's leading independent stores has proven there is still life left in them yet. Continue reading at Stuff
[ Stuff | 2015-06-22 00:00:00 UTC ]
More news stories like this |
A semifinal game of the Maranatha tournament on Friday night between Long Beach Poly and Fairfax produced a summer basketball game to remember. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#semifinal game
#friday night
Heinz is apologizing after a German man scanned a QR code on the back of one its ketchup bottles -- and it directed him to porn. The company blamed it on an expired domain and offered him a free bottle of ketchup. Heinz isn’t the first -- nor is it, we hope, the last -- brand or publisher to... Continue reading at Digiday
[ Digiday | 2015-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#qr code
Jonathan Cape has acquired at auction a “biography of the 1919 Spanish ‘flu pandemic’”. Alex Bowler, editorial director at Jonathan Cape, bought world rights after a three-way auction to Laura Spinney’s book from David Miller at Rogers, Coleridge & White. Bowler said: “Laura’s aim is a... Continue reading at The Bookseller
[ The Bookseller | 2015-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#alex bowler
#jonathan cape
#david miller
#coleridge white
Jim Crace’s Harvest (Picador) has won the 2015 International IMPAC Dublin Literary Award. Crace was announced as the winner of the €100,000 prize, awarded for a single novel published in English, today (17th June) at Mansion House in Dublin. The IMPAC receives its nominations from public... Continue reading at The Bookseller
[ The Bookseller | 2015-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jim crace
#public libraries
John Spurling has won the £25,000 Walter Scott Prize for Historical Fiction for his novel set in imperial China, The Ten Thousand Things (Duckworth), a book which is said to have been rejected 44 times by publishers. Spurling beat off competition from Martin Amis, Helen Dunmore, Hermione... Continue reading at The Bookseller
[ The Bookseller | 2015-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#historical fiction
#helen dunmore
#adam foulds
#kamila shamsie
Add AOL to the list of publishers that have gone from selling ads to making ads.AOL has created an internal division called Partner Studio that is charged with creating content for advertisers. Both the name and type of work may sound familiar. AOL-owned Huffington Post has its own in-house... Continue reading at Advertising Age
[ Advertising Age | 2015-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#increasing number
#vox media
#big reason
#34% increase
Patrick McGuiness has won the main English-language prize at Wales Book of the Year 2015 awards, run by Literature Wales, for Other People’s Countries (Jonathan Cape). Other People’s Countries is set in the town of Bouillon, where the author’s mother came from, and is a “brilliant, lyrical... Continue reading at The Bookseller
[ The Bookseller | 2015-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wales book
#literature wales
#lyrical memoir
Ali Smith has won the 2015 Baileys Women’s Prize for Fiction with How to be Both (Hamish Hamilton). Smith was announced as the 20th winner of the £30,000 prize this evening (3rd June) at a ceremony at the Royal Festival Hall, London, hosted by broadcaster, author and DJ Lauren Laverne. Shami... Continue reading at The Bookseller
[ The Bookseller | 2015-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ali smith
#hamish hamilton
#20th winner
#shami chakrabarti
#judging panel
Scottish publishers and book festivals are among the recipients of £2m of funding from Creative Scotland. The arts organisation has awarded grants of between £1,500 and £100,000 to 88 different artists and groups across Scotland, including Freight Books and the Borders Book Festival. Freight... Continue reading at The Bookseller
[ The Bookseller | 2015-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#creative scotland
#awarded grants
#freight books
#book festivals
#leading publishers
Ali Smith wins the £30,000 Baileys Women's Prize for Fiction for her time-shifting novel How to be Both. Continue reading at BBC News
[ BBC News | 2015-06-04 00:00:00 UTC ]
More news stories like this |