Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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Anthony Doerr (fiction), David I. Kertzer (biography) and Gregory Pardlo (poetry) are among the winners of the 2015 Pulitzer Prizes for Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-20 00:00:00 UTC ]
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Deals revealed during the last two days of London Book Fair 2015, which concluded yesterday (16th), include an "intense auction" for a thriller by Melanie Raabe, which went to Mantle, a "stunning psychological suspense novel" by Margaret McQuaile which went to Quercus, and a debut by Goodreads... Continue reading at The Bookseller
[ The Bookseller | 2015-04-18 00:00:00 UTC ]
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Lewis Copland, a design student at Gray’s School of Art in Aberdeen, has won the Kelpies prize for illustration. Continue reading at The Bookseller
[ The Bookseller | 2015-04-14 00:00:00 UTC ]
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Jessie Childs has won the 2015 PEN Hessell-Tiltman Prize for history for her book about religious persecution in Elizabethan England, God's Traitors (Bodley Head). She beat off competition from five other shortlisted authors to win the £2,000 annual prize, funded by former PEN member Marjorie... Continue reading at The Bookseller
[ The Bookseller | 2015-04-10 00:00:00 UTC ]
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With the Association of Writers & Writing Programs conference taking place in Minneapolis, Graywolf is taking full hometown advantage to celebrate its authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
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HarperCollins in the US is preparing to return to a full agency model for ebook sales next week, according to a report on Publishers Lunch. The site reports that multiple retailers have been made aware that HarperCollins will change its terms as of 14th April, requiring all of its ebooks to be... Continue reading at The Bookseller
[ The Bookseller | 2015-04-09 00:00:00 UTC ]
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Craig Davidson, writing under the pseudonym Nick Cutter, has been named the winner of the inaugural James Herbert Award for Horror Writing for his book The Troop (Headline). The award was set up in honour of the late horror writer James Herbert, and aims to discover and publicise a new... Continue reading at The Bookseller
[ The Bookseller | 2015-04-02 00:00:00 UTC ]
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The Project for the Study of Alternative Education in South Africa (PRAESA) is the recipient of the 2015 Astrid Lindgren Memorial Award – the largest award for children’s literature, with a prize of five million Swedish crowns (more than $575,000). Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-31 00:00:00 UTC ]
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Self-published title Strangers Have the Best Candy has won the Diagram Prize for Oddest Book Title of the Year. In the closest vote since the prize was opened to public voting in 2000, Margaret Meps Schulte's travelogue won with 26.1% of the vote, just ahead of Diana Rajchel's Divorcing a Real... Continue reading at The Bookseller
[ The Bookseller | 2015-03-27 00:00:00 UTC ]
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Rob Biddulph was today (26th March) announced as the overall winner of the Waterstones Children’s Book Prize, as well as the best illustrated book category. Biddulph, who is also the art director of the Observer magazine, won the prize for Blown Away (HarperCollins Children’s Books), about a... Continue reading at The Bookseller
[ The Bookseller | 2015-03-27 00:00:00 UTC ]
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The tale of a misplaced penguin scoops the overall prize for new and emerging authors, with Sally Green taking the teen category and Robin Stevens winning the younger fiction awardSee Rob Biddulph’s step-by-step guide to How to draw… a windy dayAn adventure story about Penguin Blue and his... Continue reading at The Guardian
[ The Guardian | 2015-03-27 00:00:00 UTC ]
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A self-published travelogue called Strangers Have the Best Candy wins the Diagram Prize for oddest book title of the year. Continue reading at BBC News
[ BBC News | 2015-03-27 00:00:00 UTC ]
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Russia's Samokat has been awarded the Jeri Laber International Freedom to Publish Award from the Association of American Publishers. The post Publisher Who Defied Russia’s Anti-Gay Laws Wins AAP “Freedom” Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-26 00:00:00 UTC ]
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Andrew Nurnberg Associates (ANA) and the Istanbul-based AnatoliaLit Agency are to go into partnership. The AnatoliaLit Agency was founded 10 years ago by Amy Spangler and Dilek Akdemir, and represents an international roster of publishers and agencies in its capacity as co-agents, in additional... Continue reading at The Bookseller
[ The Bookseller | 2015-03-26 00:00:00 UTC ]
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Hodder is the big winner at this year’s Peters Book of the Year award, taking home book of the year for both the junior fiction and teen fiction categories. A Room Full of Chocolate by Jane Elson and A Song For Ella Grey by David Almond, both published by Hodder, were announced as the Books of... Continue reading at The Bookseller
[ The Bookseller | 2015-03-25 00:00:00 UTC ]
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Akhil Sharma has won the 2015 Folio Prize for Fiction for his novel Family Life (Faber & Faber). The prize, now in its second year, was awarded at a ceremony at the St Pancras Renaissance Hotel in London this evening (23rd March). The Folio Prize aims to recognise and celebrate the best... Continue reading at The Bookseller
[ The Bookseller | 2015-03-24 00:00:00 UTC ]
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Louise O’Neill was yesterday (19th March) announced as the winner of the inaugural YA Book Prize. The Irish author was given the £2,000 award at a ceremony at Foyles’ flagship bookshop in Charing Cross, London, for her debut novel Only Ever Yours (Quercus), a dystopian, feminist satire on how... Continue reading at The Bookseller
[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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John Lahr has won the Sheridan Morley Prize for Theatre Biography for his biography of playwright Tennessee Williams. Tennessee Williams: Mad Pilgrimage of the Flesh (Bloomsbury Circus) was named the winner in a ceremony held at the Garrick Club in London today (19th March). Lahr, who received... Continue reading at The Bookseller
[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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Customers are being encouraged to help ensure their local bookshop is crowned the Independent Bookshop of the Year by tweeting their support. Continue reading at The Bookseller
[ The Bookseller | 2015-03-18 00:00:00 UTC ]
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Boston-based indie publisher David R. Godine saw a major sales boost last October when French author Patrick Modiano won the Nobel Prize for Literature, bringing its revenue for the year up 30% over 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-13 00:00:00 UTC ]
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