Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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Agent Penny Holroyde is leaving the Caroline Sheldon Literary Agency after nearly a decade at the end of this week. Holroyde, will leave on Friday (13th February) to start a new venture, details of which she will reveal in the spring. In her 10 years at the Caroline Sheldon agency, Holroyde... Continue reading at The Bookseller
[ The Bookseller | 2015-02-11 00:00:00 UTC ]
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POD publisher and digital distributor Lantia will provide global print publication for two Paulo Coelho novellas, beating out his traditional publishers. The post Speed, Flexibility Wins Spain’s Lantia Two Coelho Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-06 00:00:00 UTC ]
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Hot Key Books has acquired a new standalone fiction title from Carnegie Medal winning author Jennifer Donnelly in a six-figure pre-empt deal. Junior editor at Hot Key Books, Naomi Colthurst, struck a deal for UK and Commonwealth rights to These Shallow Graves through Cecilia de la Campa,... Continue reading at The Bookseller
[ The Bookseller | 2015-02-05 00:00:00 UTC ]
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The board of directors of R.R. Donnelley and Courier Corp. have approved Donnelley's offer to buy its printing rival in a deal worth $261 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-05 00:00:00 UTC ]
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Vogue was named magazine of the year at the annual National Magazine Awards ceremony on Monday night, earning the award that honors brands excelling in both print and digital media as well as areas such as events and branded content. But it was Nautilus -- an indie science magazine published... Continue reading at Advertising Age
[ Advertising Age | 2015-02-03 00:00:00 UTC ]
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Jillian and Mariko Tamaki's 'This One Summer' is the first graphic novel to receive both a Caldecott Honor and a Printz Honor; while Cece Bell's graphic memoir 'El Deafo' received a Newbery Honor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-03 00:00:00 UTC ]
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Kwame Alexander has won the 2015 John Newbery Medal for 'The Crossover' (HMH); Dan Santat has won the 2015 Randolph Caldecott Medal for 'The Adventures of Beekle: The Unimaginary Friend' (Little, Brown); and Jandy Nelson has won the 2015 Michael L. Printz Award for 'I’ll Give You the Sun' (Dial). Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-02 00:00:00 UTC ]
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Meredith is soon going to have to be designated the best magazine company in the country. The post Meredith Rises and AMI Recedes With the Acquisition of Shape appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-01-28 00:00:00 UTC ]
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Helen Macdonald's H is for Hawk (Jonathan Cape), winner of last year's Samuel Johnson Prize for Non-Fiction, has won the £30,000 Costa Book of the Year Award. The book's triumph was announced this evening (Tuesday 27th January) at a ceremony in central London. Continue reading at The Bookseller
[ The Bookseller | 2015-01-28 00:00:00 UTC ]
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In a brief brief order this week, Judge Denise Cote ruled that plaintiffs in a second ebook price-fixing case cannot depose HarperCollins CEO Brian Murray. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-27 00:00:00 UTC ]
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Pan Macmillan has won a six-figure auction for Dark Matter by Blake Crouch, an author previously published by Amazon Publishing. Editorial director Julie Crisp acquired UK and Commonwealth rights to the book from Alexis Hurley at Inkwell Managements, after seeing a 140-page partial. The book... Continue reading at The Bookseller
[ The Bookseller | 2015-01-24 00:00:00 UTC ]
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Frog Education has won an ICT Company of the Year award at BETT 2015. The company, which won the award for firms with turnover of between £1-10m, makes education technology and recently launched FrogProgress, a tool that allows teachers to assess pupils’ progress digitally. “We are... Continue reading at The Bookseller
[ The Bookseller | 2015-01-23 00:00:00 UTC ]
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Jhumpa Lahiri has won the DSC Prize for South Asian Literature 2015 for The Lowland, published in the UK by Bloomsbury. Lahiri was named the winner of the $50,000 prize at the ZEE Jaipur Literature Festival taking place in India this week. The DSC Prize for South Asian Literature is open to... Continue reading at The Bookseller
[ The Bookseller | 2015-01-23 00:00:00 UTC ]
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“Uncertainty is the new normal.” The post What the Latest USPS Rate Hike Means for Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-01-23 00:00:00 UTC ]
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Social network will ensure fewer people see posts reported as false by users, but it’s sticking to its policy of being a platform, not a publisherNo, Bill Gates isn’t giving away $5,000 if you share his Facebook photo. No, the Talking Angela app isn’t a front for online paedophiles. And no, an... Continue reading at The Guardian
[ The Guardian | 2015-01-21 00:00:00 UTC ]
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Corinne Gotch has joined The Reading Agency as programme co-ordinator for publishing partners. In her new role Gotch will manage the charity’s partnerships with children’s publishers and work with them to deliver reading activities in libraries. Continue reading at The Bookseller
[ The Bookseller | 2015-01-20 00:00:00 UTC ]
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Booksellers have criticised the Man Booker Prize's change of stance on the print availability of longlisted titles as “disappointing”. However others have applauded the ruling, saying publishers must be able to set publication dates as they wish. Continue reading at The Bookseller
[ The Bookseller | 2015-01-14 00:00:00 UTC ]
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Telegraph Media Group confirms Clissitt will not be joining Bloomberg as Grazia editor-in-chief lands deputy editor job with focus on lifestyle contentBen Clissitt is staying with Telegraph Media Group and Grazia’s Jane Bruton is taking a senior editorial role in the publisher’s latest... Continue reading at The Guardian
[ The Guardian | 2015-01-13 00:00:00 UTC ]
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David Harsent has won the T S Eliot Prize for his collection Fire Songs, published by Faber. It is the the poet's first win, after being five times shortlisted for the prize. Harsent beat nine other poets to secure the prize, include three previous winners, John Burnside, Michael Longley and... Continue reading at The Bookseller
[ The Bookseller | 2015-01-13 00:00:00 UTC ]
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Independent publisher Seren Press is reprinting Costa Poetry Award winner My Family and Other Superheroes by Jonathan Edwards, after the book sold out on Amazon.co.uk. Continue reading at The Bookseller
[ The Bookseller | 2015-01-07 00:00:00 UTC ]
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