Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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The decision means that the case is headed back to the district court, although the publishers could to the Supreme Court. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-06 00:00:00 UTC ]
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Pirated versions of the latest novel of French author Michel Houllebecq, who is never far from controversy, have been available on several internet sites some 10 days before publication in his native country on 7th January. According to press reports, non-final proofs of Soumission... Continue reading at The Bookseller
[ The Bookseller | 2015-01-01 00:00:00 UTC ]
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Hodder & Stoughton has acquired two books by a debut novelist at auction. Francesca Best, commissioning editor at Hodder, bought world rights to My Everything and one other novel by Katie Marsh from Hannah Ferguson at the Hardman & Swainson Agency. My Everything is about Hannah, an... Continue reading at The Bookseller
[ The Bookseller | 2014-12-20 00:00:00 UTC ]
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Macmillan in the US has reached a new multi-year deal with Amazon, including an agency deal on ebooks. But in a carefully worded blog and letter to authors, Macmillan chief executive John Sargent hit out at the failure to address “one of the big problems in the digital marketplace”, namely that... Continue reading at The Bookseller
[ The Bookseller | 2014-12-19 00:00:00 UTC ]
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Sony Pictures' studio chief made plans to meet Al Sharpton after the exposure of a racially tinged e-mail exchange, even as the company asked news outlets to stop publishing material from the hack that revealed that exchange and hired Rubenstein Communications to handle its broader PR... Continue reading at Advertising Age
[ Advertising Age | 2014-12-16 00:00:00 UTC ]
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On Monday, December 15, Apple will finally get their crack at overturning their 2013 ebook price-fixing judgment, with oral arguments scheduled before the Second Circuit Circuit Court of Appeals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-10 00:00:00 UTC ]
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Literary agent Sara Megibow is parting ways with Nelson Literary Agency to launch Megibow Literary Agency in Denver, Colo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-09 00:00:00 UTC ]
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A book about animals illustrated with infographics has won the 2014 Educational Writers’ Award. The £2,000 prize was presented to Jon Richards and Ed Simkins for The World in Infographics: Animal Kingdom (Wayland) by Tristram Hunt, shadow secretary of state for education, at a ceremony... Continue reading at The Bookseller
[ The Bookseller | 2014-12-04 00:00:00 UTC ]
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Unpublished author Tara Guha has won the 2014 Luke Bitmead Writer's Bursary, winning £2,500 and a publishing contract with Legend Press. Guha won the bursary for her debut novel Absent, which will now be published in November 2015. Continue reading at The Bookseller
[ The Bookseller | 2014-12-02 00:00:00 UTC ]
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Jessie Burton's The Miniaturist, a debut novel inspired by a dollhouse in Amsterdam's Rijksmuseum, is named Waterstones Book of the Year. Continue reading at BBC News
[ BBC News | 2014-12-01 00:00:00 UTC ]
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A book exploring digital life has won the top prize at the Royal Society of Literature Jerwood Awards for Non-Fiction. Laurence Scott was awarded with the £10,000 prize for his book The Four Dimensional Human, to be published by William Heinemann in summer 2015, at John Murray's house in... Continue reading at The Bookseller
[ The Bookseller | 2014-11-30 00:00:00 UTC ]
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Anneliese Mackintosh’s Any Other Mouth (Freight Books) has won the Green Carnation Prize 2014. Continue reading at The Bookseller
[ The Bookseller | 2014-11-30 00:00:00 UTC ]
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Great British Bake Off judge Mary Berry wins an outstanding achievement award at the Specsavers National Book Awards Continue reading at BBC News
[ BBC News | 2014-11-27 00:00:00 UTC ]
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David Walliams’ Awful Auntie (HarperCollins Children’s) has been named Children’s Book of the Year at the Specsavers National Book Awards, making it the third time in a row the author has won the honour. The awards, presented today (26th November) at a ceremony at the Foreign Office in London... Continue reading at The Bookseller
[ The Bookseller | 2014-11-27 00:00:00 UTC ]
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Colin Barrett has won the £10,000 Guardian First Book Award for his short story collection Young Skins (Jonathan Cape). It is the third prize to go to the book, which also took the 2014 Frank O'Connor International Short Story Award and the 2014 Rooney Prize for Irish Literature. Continue reading at The Bookseller
[ The Bookseller | 2014-11-27 00:00:00 UTC ]
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Irish author Colin Barrett wins the Guardian First Book Award for his debut collection of short stories, Young Skins. Continue reading at BBC News
[ BBC News | 2014-11-27 00:00:00 UTC ]
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A Thames and Hudson title about medical illustration has been crowned Book of the Year at this year’s British Book Design and Production Awards. Richard Barnett’s The Sick Rose won the top honour, as well as being named winner in the Exhibition Catalogues category. Phaidon Press also received... Continue reading at The Bookseller
[ The Bookseller | 2014-11-26 00:00:00 UTC ]
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The recent news that musicians in Europe are making more from Spotify royalties than via iTunes is a big deal for all content producers. It may be a defining moment in the ongoing competition between subscription services and pay-as-you go digital downloads in the West. The same struggle is... Continue reading at Betanews
[ Betanews | 2014-11-25 00:00:00 UTC ]
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Claudia Renton’s book about the influential Wyndham sisters has been awarded this year’s £3,500 Slightly Foxed Best First Biography Prize. Her win for Those Wild Wyndhams: Three Sisters at the Heart of Power (Collins) was announced at the Biographers' Club dinner on Friday 21st November. Continue reading at The Bookseller
[ The Bookseller | 2014-11-25 00:00:00 UTC ]
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Eimear McBride has claimed another award for her debut novel A Girl is a Half-formed Thing (Galley Beggar Press), winning the 2013 Geoffrey Faber Memorial Prize. The book, written in a stream-of-consciousness style, is narrated by a young woman growing up in Ireland under the dark influence of... Continue reading at The Bookseller
[ The Bookseller | 2014-11-22 00:00:00 UTC ]
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