Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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Jeff Kinney's 10th Wimpy Kid novel will be called Old School, and will be published simultaneously around the world. Diary of a Wimpy Kid: Old School, will be published on 3rd November in the UK, US, Canada and Australia, as well as foreign-language markets such as Germany, Japan, Turkey and... Continue reading at The Bookseller
[ The Bookseller | 2015-04-28 00:00:00 UTC ]
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Lisa Bickmore has won the Ballymaloe International Poetry Prize for her poem on separation, love and grief, “Eidolon”. Her win of the €10,000 (£7,152) award for a single unpublished poem was announced at a special event at the Irish Writers Centre in Dublin. The prize is sponsored by Darina... Continue reading at The Bookseller
[ The Bookseller | 2015-04-25 00:00:00 UTC ]
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Chinese-American author Yiyun Li is the first female winner of the £30,000 Sunday Times EFG Short Story Award for her story "A Sheltered Woman". Director Richard Eyre presented Li with her winner's cheque at the Stationers’ Hall this evening (Friday 24th April). Continue reading at The Bookseller
[ The Bookseller | 2015-04-25 00:00:00 UTC ]
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Farmer and writer John Lewis-Stempel has won the Thwaites Wainwright Prize 2015 for Meadowland: the Private Life of an English Field (Black Swan). Worth £5,000, the annual book prize is awarded by publisher Frances Lincoln, in association with the National Trust, to highlight the best books in... Continue reading at The Bookseller
[ The Bookseller | 2015-04-23 00:00:00 UTC ]
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From the time its first installment was published, “Til Death Do Us Part,” a powerful series about domestic abuse in South Carolina from the Charleston Post and Courier, seemed destined for Pulitzer Prize contention. And on ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-22 00:00:00 UTC ]
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Michel Laub, one of Granta’s Best of Young Brazilian Novelists, and Thomas Harding, a shortlisted author for the 2013 Costa Book Award, are the first joint winners of the 2015 JQ Wingate Prize. The winners were announced yesterday evening (20th April) at the Jewish Community Centre London JW3... Continue reading at The Bookseller
[ The Bookseller | 2015-04-22 00:00:00 UTC ]
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Mantle has acquired two books by début writer Mary Paulson-Ellis in a “hotly contested auction”. Publisher Maria Rejt bought UK and Commonwealth rights, excluding Canada, to The Other Mrs Walker and one other book from Clare Alexander at Aitken Alexander. Continue reading at The Bookseller
[ The Bookseller | 2015-04-22 00:00:00 UTC ]
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Anthony Doerr (fiction), David I. Kertzer (biography) and Gregory Pardlo (poetry) are among the winners of the 2015 Pulitzer Prizes for Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-20 00:00:00 UTC ]
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Deals revealed during the last two days of London Book Fair 2015, which concluded yesterday (16th), include an "intense auction" for a thriller by Melanie Raabe, which went to Mantle, a "stunning psychological suspense novel" by Margaret McQuaile which went to Quercus, and a debut by Goodreads... Continue reading at The Bookseller
[ The Bookseller | 2015-04-18 00:00:00 UTC ]
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Lewis Copland, a design student at Gray’s School of Art in Aberdeen, has won the Kelpies prize for illustration. Continue reading at The Bookseller
[ The Bookseller | 2015-04-14 00:00:00 UTC ]
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Jessie Childs has won the 2015 PEN Hessell-Tiltman Prize for history for her book about religious persecution in Elizabethan England, God's Traitors (Bodley Head). She beat off competition from five other shortlisted authors to win the £2,000 annual prize, funded by former PEN member Marjorie... Continue reading at The Bookseller
[ The Bookseller | 2015-04-10 00:00:00 UTC ]
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With the Association of Writers & Writing Programs conference taking place in Minneapolis, Graywolf is taking full hometown advantage to celebrate its authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
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HarperCollins in the US is preparing to return to a full agency model for ebook sales next week, according to a report on Publishers Lunch. The site reports that multiple retailers have been made aware that HarperCollins will change its terms as of 14th April, requiring all of its ebooks to be... Continue reading at The Bookseller
[ The Bookseller | 2015-04-09 00:00:00 UTC ]
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Craig Davidson, writing under the pseudonym Nick Cutter, has been named the winner of the inaugural James Herbert Award for Horror Writing for his book The Troop (Headline). The award was set up in honour of the late horror writer James Herbert, and aims to discover and publicise a new... Continue reading at The Bookseller
[ The Bookseller | 2015-04-02 00:00:00 UTC ]
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The Project for the Study of Alternative Education in South Africa (PRAESA) is the recipient of the 2015 Astrid Lindgren Memorial Award – the largest award for children’s literature, with a prize of five million Swedish crowns (more than $575,000). Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-31 00:00:00 UTC ]
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The tale of a misplaced penguin scoops the overall prize for new and emerging authors, with Sally Green taking the teen category and Robin Stevens winning the younger fiction awardSee Rob Biddulph’s step-by-step guide to How to draw… a windy dayAn adventure story about Penguin Blue and his... Continue reading at The Guardian
[ The Guardian | 2015-03-27 00:00:00 UTC ]
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A self-published travelogue called Strangers Have the Best Candy wins the Diagram Prize for oddest book title of the year. Continue reading at BBC News
[ BBC News | 2015-03-27 00:00:00 UTC ]
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Self-published title Strangers Have the Best Candy has won the Diagram Prize for Oddest Book Title of the Year. In the closest vote since the prize was opened to public voting in 2000, Margaret Meps Schulte's travelogue won with 26.1% of the vote, just ahead of Diana Rajchel's Divorcing a Real... Continue reading at The Bookseller
[ The Bookseller | 2015-03-27 00:00:00 UTC ]
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Rob Biddulph was today (26th March) announced as the overall winner of the Waterstones Children’s Book Prize, as well as the best illustrated book category. Biddulph, who is also the art director of the Observer magazine, won the prize for Blown Away (HarperCollins Children’s Books), about a... Continue reading at The Bookseller
[ The Bookseller | 2015-03-27 00:00:00 UTC ]
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Russia's Samokat has been awarded the Jeri Laber International Freedom to Publish Award from the Association of American Publishers. The post Publisher Who Defied Russia’s Anti-Gay Laws Wins AAP “Freedom” Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-26 00:00:00 UTC ]
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