Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
News tagged with:
#client services
#digital content
#publishers including
#privately owned
The VéroK Agency represents children’s book publishers across Europe and the English-language markets and is seeing changes in who buys what where. The post The VéroK Literary Agency on Kids Book Biz Changes appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book publishers
#english-language markets
In the latest change in Crown's Christian Publishing Group, the company has announced it will stop acquiring new titles for its Catholic imprint, Image Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#latest change
#stop acquiring
#image books
For those attending the 52nd annual Bologna Children’s Book Fair, there’s plenty happening in addition to the usual round of rights appointments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book fair
#plenty happening
#usual round
#rights appointments
US author Andrew Smith has won the Red Tentacle award at the Kitschies for his YA novel Grasshopper Jungle (Electric Monkey). Smith’s prize of £1,000 and a hand-crafted tentacle trophy was given by judges Adam Roberts and Frances Hardinge at a ceremony held at the Seven Dials Club. Fellow judge... Continue reading at The Bookseller
[ The Bookseller | 2015-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#red tentacle
#frances hardinge
#ceremony held
#young person
The Spy Who Loved School Dinners and The Silly Book of Side-Splitting Stuff win 2015's Blue Peter Book Awards, as young readers celebrate World Book Day. Continue reading at BBC News
[ BBC News | 2015-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#silly book
Humorous titles published by Nosy Crow and Bloomsbury have won prizes at Blue Peter Book Awards 2015, voted for by hundreds of schoolchildren. Nosy Crow’s The Spy Who Loved School Dinners, written by Pamela Butchart and illustrated by Thomas Flintham, won the best story award, while... Continue reading at The Bookseller
[ The Bookseller | 2015-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#won prizes
#silly book
#nosy crow
#pamela butchart
Authors Ross Collins and Cathy MacPhail both won their third Scottish Children’s Book Awards, announced today (4th March) at a ceremony in Edinburgh. Debut writer Alex McCall also picked up a prize. Continue reading at The Bookseller
[ The Bookseller | 2015-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#scottish children
#book awards
McCracken won the $20,000 prize for 'Thunderstruck,' her first short story collection in more than 20 years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-05 00:00:00 UTC ]
More news stories like this |
Publishers have long treated the digital and print parts of their designs as separate animals. But as their digital audiences start to outstrip their dwindling print subscribers, they're coming up with new ways of infusing print design and editorial sensibilities into their digital operations.... Continue reading at Digiday
[ Digiday | 2015-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital operations
Hexthorpe Primary School in Doncaster is set to receive £10,000 of books for its library after winning the inaugural World Book Day Award (WoBoD). The award, which was launched by World Book Day in January, is funded by James Patterson, who donated £50,000 of his own money to fund the prize for... Continue reading at The Bookseller
[ The Bookseller | 2015-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#james patterson
Plum Johnson has won the C$25,000 RBC Taylor Prize, one of Canada’s top literary awards for nonfiction for her memoir, 'They Left Us Everything.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-03 00:00:00 UTC ]
More news stories like this |
Poet and playwright Tony Harrison has been awarded the £40,000 David Cohen Prize for literature, honouring his career. The prize was presented last night (26th February) at a ceremony at the British Library. Harrison, now 77, said in his acceptance speech that the award was an "enormous... Continue reading at The Bookseller
[ The Bookseller | 2015-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#british library
#acceptance speech
Amazon has hired former White House press secretary Jay Carney as senior v.p. for worldwide corporate affairs. Carney, who served as press secretary for US President Barack Obama for more than three years until 2014, will begin in his new job on Monday, Politico reported. Continue reading at The Bookseller
[ The Bookseller | 2015-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#press secretary
#politico reported
Campaigns promoting humorous safety tips for children, a book by astronaut Chris Hadfield and a guide to getting the style and attitude of Parisian women won big at the Book Marketing Society’s Best Campaign meeting for the Christmas season. The meeting was held at Simon & Schuster’s... Continue reading at The Bookseller
[ The Bookseller | 2015-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pan mac
#christmas season
#simon schuster
Campaigns for The Miniaturist (Picador), H is for Hawk (Jonathan Cape), There’s Something I’ve Been Dying to Tell You (Hodder & Stoughton) and Half Bad (Puffin) were among the winners at the 2015 Publishers Publicity Circle (PPC) Awards. The awards honour publicists in nine categories, and... Continue reading at The Bookseller
[ The Bookseller | 2015-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ppc awards
#50th year
#miniaturist picador
#hodder stoughton
Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees... Continue reading at Advertising Age
[ Advertising Age | 2015-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publisher
#brand strategy
#american express
#media companies
David McConochie has won the fifth annual Book Illustration Competition, beating nearly 400 other entries. The Book Illustration Competition is a partnership between The Folio Society and the House of Illustration gallery in London. McConochie was presented with his prize, a commission worth... Continue reading at The Bookseller
[ The Bookseller | 2015-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#folio society
#ghost stories
#ceremony held
Books by Sophie McKenzie, David Walliams and Drew Daywalt and Oliver Jeffers were today (21st February) announced as winners at the Red House Children’s Book Award 2015. Walliams’ Demon Dentist (HarperCollins Children’s Books) won the Books for Young Feaders category, while Split Second by... Continue reading at The Bookseller
[ The Bookseller | 2015-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#david walliams
#sophie mckenzie
#drew daywalt
#oliver jeffers
#crayons quit
Little, Brown has acquired a book in a “hotly-contested five-way auction” by former England cricket captain Mike Brearley about being “in the zone”. Andreas Campomar bought UK and Commonwealth rights to On Form from Matthew Hamilton at Aitken Alexander Associates. Continue reading at The Bookseller
[ The Bookseller | 2015-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#matthew hamilton
HarperCollins imprint Fourth Estate has appointed Anna Kelly to the position of commissioning editor. Kelly, who is currently assistant editor at Hamish Hamilton, will take up the role on the 17th March. Kelly said she is “very excited” to join the company. “Fourth Estate is home to a dazzling... Continue reading at The Bookseller
[ The Bookseller | 2015-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#assistant editor
#hamish hamilton
#fourth estate