Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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Instagram as a platform may not be the biggest traffic driver, but magazines publishers finding unique ways of using it to push their brands. The post Three magazine publishers winning at Instagram appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-11-17 00:00:00 UTC ]
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Publishers need to hire people who are curious, and must ensure they have adequate support systems to retain staff, Orion's digital marketing director Marissa Hussey told The Bookseller's FutureBook conference. Continue reading at The Bookseller
[ The Bookseller | 2014-11-15 00:00:00 UTC ]
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Bonnier Publishing has hired Julian Shaw as commercial director, with one of his first roles set to be keeping an eye on Hot Key Books until a replacement can be found for departing m.d. Sarah Odedina. Richard Johnson, c.e.o. at Bonnier Publishing, told The Bookseller that Hot Key Books is... Continue reading at The Bookseller
[ The Bookseller | 2014-11-15 00:00:00 UTC ]
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The Conde Nast of old aimed to sign star scribes like Christopher Hitchens and photographers like Annie Lebowitz. The Conde Nast of now has its sights set on YouTube stars.To meet the content demands of its growing millennial audience, the magazine publisher's digital-video division, Conde Nast... Continue reading at Advertising Age
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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Piers Torday has won the Guardian Children’s Fiction Award 2014. Torday won the award for The Dark Wild (Quercus), a story about 12-year-old Kester and his adventures amongst some of the last wild animals in the land. The animals believe the time is right to rise up against their human enemies... Continue reading at The Bookseller
[ The Bookseller | 2014-11-14 00:00:00 UTC ]
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A book about the history of Scottish towns has won £10,000 after being named Saltire Book of the Year. The Scottish Town in the Age of Enlightenment 1740-1820 (Edinburgh University Press), written by historians Bob Harris and Charles McKean of Dundee University, was awarded the top prize at the... Continue reading at The Bookseller
[ The Bookseller | 2014-11-13 00:00:00 UTC ]
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In a rare move for the publishing world, Land Rover has sponsored "An Ice Cream War" novelist William Boyd's new short fiction and turned it in into a gorgeous interactive campaign. The post Land Rover commissions novelist William Boyd’s latest appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-11-13 00:00:00 UTC ]
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Amazon.com has won a private auction for the right to run the .book domain name, according to Domain Name Wire. The e-commerce giant beat off competition from eight other companies who applied for the domain name, including Google and Bowker, according to the report. Continue reading at The Bookseller
[ The Bookseller | 2014-11-13 00:00:00 UTC ]
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Novelist Ali Smith has won the Goldsmiths Prize, awarded for "boldly original" fiction. Smith won the £10,000 award, now in its second year, for How to be Both (Hamish Hamilton), the two-part novel which lost out to Richard Flanagan on the shortlist for this year's Man Booker. Continue reading at The Bookseller
[ The Bookseller | 2014-11-13 00:00:00 UTC ]
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A team from the Daily Telegraph has won the English PEN Quiz for the second year in a row, narrowly beating the team from HarperCollins after a tie-breaker. The 13th annual fundraiser took place last night (11th November) at the St Pancras Renaissance Hotel in London. Continue reading at The Bookseller
[ The Bookseller | 2014-11-13 00:00:00 UTC ]
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Novelist Ali Smith has won the Goldsmiths Prize, awarded for "boldly original" fiction. Continue reading at The Bookseller
[ The Bookseller | 2014-11-13 00:00:00 UTC ]
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Despite opposition from the AAP, Amazon.com has won the right to operate the .book top-level domain name in a private auction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-12 00:00:00 UTC ]
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Scientist and broadcaster Professor Mark Miodownik has won the £25,000 Royal Society Winton Prize for Science Books with Stuff Matters (Viking). Miodownik was announced as the winner at a ceremony held at the Royal Society last night (10th November), hosted by anatomist and broadcaster... Continue reading at The Bookseller
[ The Bookseller | 2014-11-12 00:00:00 UTC ]
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When the winner of the C$100,000 Scotiabank Giller Prize was announced at a gala in Toronto last night, the spotlight was on a new writer, Sean Michaels, and his debut novel 'Us Conductors,' published by Random House Canada. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-11 00:00:00 UTC ]
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The publisher plaintiffs in the closely-watched GSU copyright case have asked for a full hearing of the Eleventh Circuit Court of Appeals, despite already winning a unanimous reversal from a three-judge panel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-10 00:00:00 UTC ]
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Sheffield publisher Vertebrate Publishing has won the $4,000 Grand Prize at the 2014 Banff Mountain Book Festival in Canada with John Porter’s biography of British climber Alex MacIntyre, One Day As A Tiger. Mountaineer and writer accepted the award at a ceremony held yesterday (6th November)... Continue reading at The Bookseller
[ The Bookseller | 2014-11-08 00:00:00 UTC ]
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Foyles has unveiled its latest Christmas campaign this week (3rd November) targeting “book givers” and “celebrating thoughtfulness”. The campaign was rolled out across the chain’s bookshops and website and will be supported by 16-sheet and four-sheet adverts on the London Underground from 1st... Continue reading at The Bookseller
[ The Bookseller | 2014-11-08 00:00:00 UTC ]
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The most dominant story in magazine media over the last decade-the decline in print as digital media surges-may be changing, according to an all-star panel of ad agency executives at a min breakfast Thursday. There was general consensus on the panel of four that the decline has stopped and... Continue reading at Folio Magazine
[ Folio Magazine | 2014-11-07 00:00:00 UTC ]
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Kathy Stinson and Dušan Petričić's book 'The Man with the Violin' has won the C$30,000 TD Canadian Children’s Literature Award. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-07 00:00:00 UTC ]
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David Baldacci’s YA novel The Finisher (Pan Macmillan) took the crown for the Best International Fiction Book at the Sharjah International Book Fair Awards yesterday (5th November). Michele Young, children’s rights director at Pan Macmillan, received the award on behalf of Baldacci from the... Continue reading at The Bookseller
[ The Bookseller | 2014-11-07 00:00:00 UTC ]
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