Foyles has unveiled its latest Christmas campaign this week (3rd November) targeting “book givers” and “celebrating thoughtfulness”. The campaign was rolled out across the chain’s bookshops and website and will be supported by 16-sheet and four-sheet adverts on the London Underground from 1st December. The adverts draw on last year’s message, “it’s the thought that counts”, but with “the” crossed out, stressing that books require more cognitive investment than other presents. It also celebrates “the true value of books as presents”, a Foyles spokesperson said. Continue reading at 'The Bookseller'
[ The Bookseller | 2014-11-08 00:00:00 UTC ]
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Foyles has unveiled its latest Christmas campaign this week (3rd November) targeting “book givers” and “celebrating thoughtfulness”. The campaign was rolled out across the chain’s bookshops and website and will be supported by 16-sheet and four-sheet adverts on the London Underground from 1st... Continue reading at The Bookseller
[ The Bookseller | 2014-11-08 00:00:00 UTC ]
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Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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This year's Publishers Publicity Circle Awards, which this week unveiled their shortlists, include a Crime and Thriller campaign category and an award for the Best Children’s and YA Celebrity campaign for the first time. Continue reading at The Bookseller
[ The Bookseller | 2021-02-05 12:50:16 UTC ]
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Octopus is rolling out a guerilla marketing campaign for Women Don’t Owe You Pretty, as the debut feminist memoir's sales exceed 100,000 copies through UK Bookscan in its first six months. Continue reading at The Bookseller
[ The Bookseller | 2020-12-07 02:21:29 UTC ]
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Ruth Hogan is publishing her fourth novel with Two Roads in April 2021, Madame Burova—a story of community, love and friendship set in Brighton and spanning over 50 years. Continue reading at The Bookseller
[ The Bookseller | 2020-12-02 16:42:42 UTC ]
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A group of publishers are donating thousands of books to The Childhood Trust’s campaign, to ensure disadvantaged children in London receive a present this Christmas. Continue reading at The Bookseller
[ The Bookseller | 2020-11-29 18:36:18 UTC ]
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Andersen Press will publish Sally Nicholls' The Silent Stars Go By in November. Continue reading at The Bookseller
[ The Bookseller | 2020-04-27 07:51:23 UTC ]
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London based-agency Anyways Creative has partnered with Penguin Random House US to launch a ‘Books Make Us Better’ campaign in the New York subway, ahead of the festive trading season. Continue reading at The Bookseller
[ The Bookseller | 2019-12-02 05:17:04 UTC ]
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Phoebe Waller-Bridge will make a rare public appearance to discuss Fleabag: The Scriptures as Sceptre unveils its ambitious marketing and publicity plans for the hotly tipped scripts. Continue reading at The Bookseller
[ The Bookseller | 2019-11-04 12:32:19 UTC ]
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Bestselling novelist Marian Keyes will appear at the Southbank Centre in London in February, as part of its spring 2020 literature season, to discuss her upcoming novel Grown Ups (Michael Joseph). Continue reading at The Bookseller
[ The Bookseller | 2019-11-04 10:18:51 UTC ]
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9AM TUE EMBARGO Sceptre has unveiled its ambitious marketing and publicity plans for the hotly tipped "Fleabag" scripts including a rare public appearance of Phoebe Waller-Bridge at the Southbank Centre, a writer's bursary at Soho Theatre and the installation of a Fleabag Café. Continue reading at The Bookseller
[ The Bookseller | 2019-11-04 01:17:38 UTC ]
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Headline has announced an “unmissable” campaign for Nadiya Hussain’s first memoir Finding My Voice, including a huge national theatre tour. Continue reading at The Bookseller
[ The Bookseller | 2019-09-23 13:51:40 UTC ]
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Hodder has unveiled striking new covers for four classic Stephen King novels to coincide with the horror master’s new novel The Institute. Continue reading at The Bookseller
[ The Bookseller | 2019-07-16 17:43:28 UTC ]
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Vintage have unveiled a host of celebrations to mark the centenary of Iris Murdoch’s birth, including a postcard philosophy project and newly designed special editions of her classics "to reintroduce Murdoch as a trailblazing writer”. Continue reading at The Bookseller
[ The Bookseller | 2019-07-15 00:31:26 UTC ]
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Around 20 bookshops are partnering with Granta, author Rose George and the NHS to encourage the public to give blood through the ‘Share a Pint campaign’. Continue reading at The Bookseller
[ The Bookseller | 2018-10-31 00:00:00 UTC ]
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Continuing her book tour, Omarosa Manigault Newman released an audio recording on Tuesday of former Trump campaign aides discussing the possible existence of a Trump “N-word tape” and how the campaign would respond if it were released. The recording itself did not shed any light on whether the... Continue reading at Slate
[ Slate | 2018-08-14 00:00:00 UTC ]
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HarperCollins is publishing a Christmas colouring book from Liberty London telling the “enchanting story” of the 143-year-old department store. Christmas at Liberty is a festive colouring book by Liberty London with over 70 designs to colour. HarperNonFiction commissioning editor Lydia Good... Continue reading at The Bookseller
[ The Bookseller | 2018-07-26 00:00:00 UTC ]
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The Book Marketing Society has crowned its winners for the best marketing campaigns for the summer period, between April and August 2017. Continue reading at The Bookseller
[ The Bookseller | 2017-11-02 00:00:00 UTC ]
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For his forthcoming book, Walkaway, out in April, the bestselling author has devised a novel approach to selling the digital edition. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-14 00:00:00 UTC ]
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Foyles achieved a 4.3% like-for-like sales increase over Christmas, the bookseller has said. Continue reading at The Bookseller
[ The Bookseller | 2017-01-07 00:00:00 UTC ]
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