Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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The acrimony between Amazon and Hachette does not appear to waning. And their battle, over ebook sales terms, continues to play out in newspaper headlines. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-09 00:00:00 UTC ]
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Myers, author of such books as 'Hoops' and 'Monster,' recently published an essay lamenting what he saw as a lack of diverse characters in children's literature. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-04 00:00:00 UTC ]
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Hard on the heels of his 2014 Kate Greenaway award, Jon Klassen has picked up a second UK... Continue reading at The Bookseller
[ The Bookseller | 2014-07-04 00:00:00 UTC ]
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Eimear McBride's A Girl is a Half-formed Thing has won the £10,000 2014 Desmond Elliott... Continue reading at The Bookseller
[ The Bookseller | 2014-07-03 00:00:00 UTC ]
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In appeal filings last week, lawyers for Simon & Schuster and Macmillan contend that Judge Denise Cote's injunction against Apple has made a timely return to a “no-discount” agency model for ebooks all but impossible. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-01 00:00:00 UTC ]
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The acquisition, first announced in March, brings the major Spanish-language publisher into PRH Grupo Editorial. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-01 00:00:00 UTC ]
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Oculus VR has accused game publisher ZeniMax Media of attempting to cash in on Facebook’s pending acquisition of the wearable virtual reality technology company.In a court filing challenging ZeniMax’s ownership claims in its virtual reality technology, Oculus also cited mail from a former... Continue reading at PC World
[ PC World | 2014-06-26 00:00:00 UTC ]
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Penguin has defended Kevin Brooks' Carnegie medal after literary journalists criticised the... Continue reading at The Bookseller
[ The Bookseller | 2014-06-26 00:00:00 UTC ]
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British historian and author Antony Beevor has been named the winner of the 2014 Pritzker Military Museum & Library Literature Award for Lifetime Achievement in Military Writing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
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Kevin Brooks' fictional diary of a kidnapped boy held hostage in a bunker wins 2014's Cilip Carnegie Medal as Jon Klassen's This is Not My Hat wins the Kate Greenaway Medal. Continue reading at BBC News
[ BBC News | 2014-06-23 00:00:00 UTC ]
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Kevin Brooks’ The Bunker Diary (Puffin) today (Monday 23rd June) won the CILIP Carnegie... Continue reading at The Bookseller
[ The Bookseller | 2014-06-23 00:00:00 UTC ]
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The award will be presented at a public event at the British Library on October 9, at which Rushdie will deliver an address. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-20 00:00:00 UTC ]
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The UK publishing industry’s first hackathon resulted in a host of fresh ideas in the... Continue reading at The Bookseller
[ The Bookseller | 2014-06-19 00:00:00 UTC ]
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Google is buying a mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as broadcasters, who use it to serve ads against their shows wherever they run digitally—across... Continue reading at AdWeek
[ AdWeek | 2014-06-19 00:00:00 UTC ]
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Known as Zoella to millions of viewers, her first book Girl Online will be a 'modern-day Notting Hill for teens' according to publisherZoe Sugg, a 24-year-old from Brighton whose YouTube videos are watched by more than 12 million people every month, has been signed up by Penguin to begin a... Continue reading at The Guardian
[ The Guardian | 2014-06-17 00:00:00 UTC ]
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At the ceremony for the 26th annual Lambda Literary Awards at Cooper Union’s Great Hall in New York City on June 2, Luis Negrón, a bookseller from Santurce, Puerto Rico, accepted the Gay General Fiction prize for his debut work, "Mundo Cruel." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-13 00:00:00 UTC ]
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Melanie Rostock with the K Literary and Film Agency in Barcelona offers best-practice advice for literary agents and tips on promising international markets. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-09 00:00:00 UTC ]
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After a decade in Boston, the agency will be moving its headquarters to New York on July 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-09 00:00:00 UTC ]
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Irish author Eimear McBride wins the Baileys Women's Prize for Fiction with A Girl is a Half-Formed Thing, the debut novel she spent nine years trying to get published. Continue reading at BBC News
[ BBC News | 2014-06-05 00:00:00 UTC ]
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Sedef Ilgiç, a literary agent at the Kalem Agency in Turkey, on selling Turkish books to publishers abroad and representing international authors in Turkey. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-04 00:00:00 UTC ]
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