Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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"Journalism is the new marketing degree" is the slightly sarcastic motto among New York Times staffers, many of them former journalists, who create articles and videos for brands. It appears the same could be said at The Atlantic, which just hired former Time magazine Managing Editor James... Continue reading at Advertising Age
[ Advertising Age | 2015-06-03 00:00:00 UTC ]
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#FiftyShades: 'Fifty Shades of Grey' writer E.L. James recently announced she's releasing a new version of 'Fifty Shades of Grey' that will be told from character Christian's point of view. Some authors choose to focus on different characters for new books, while others opt for all-new... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-06-03 00:00:00 UTC ]
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After analyzing 15 years' worth of top literary prize winners, Nicola Griffith notes that books about women rarely win. The post Books About Women Rarely Win Top Prizes appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-02 00:00:00 UTC ]
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Study of six major awards in the last 15 years shows male subjects the predominant focus of winning novels• How well do you know fiction’s female protagonists - quizAnalysis of the last 15 years of winners of six major literary awards by the critically acclaimed author Nicola Griffith has found... Continue reading at The Guardian
[ The Guardian | 2015-06-01 00:00:00 UTC ]
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The audio adaptation of Neil Gaiman's The Graveyard Book won three awards at the US Audie Awards, which recognise achievements in audiobooks. Continue reading at The Bookseller
[ The Bookseller | 2015-05-30 00:00:00 UTC ]
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German writer and director Jenny Erpenbeck has won the 2015 Independent Foreign Fiction Prize for The End of Days (Portobello Books), translated by Susan Bernofsky, in the prize’s 25th anniversary year. Erpenbeck and Bernofsky were presented with the £10,000 award, which they will share, at a... Continue reading at The Bookseller
[ The Bookseller | 2015-05-28 00:00:00 UTC ]
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Social network and magazine app have been in talks since the beginning of the year, according to reportsTwitter is discussing the possibility of acquiring the social media aggregation app Flipboard at a valuation of more than $1bn, according to reports.Twitter’s chief financial officer Anthony... Continue reading at The Guardian
[ The Guardian | 2015-05-26 00:00:00 UTC ]
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Publisher Tor says ‘we’d be nuts to decline’ 13-book contract, which will include three young adult novels alongside next instalments of Old Man’s War seriesAmerican science fiction author John Scalzi has signed a 10-year, 13-book deal with publishers Tor, which will net him $3.4m (£2.2m).Scalzi... Continue reading at The Guardian
[ The Guardian | 2015-05-26 00:00:00 UTC ]
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US-based publisher adds 29 titles to its portfolio by buying the Romanes groupNewsquest, the US-owned regional newspaper group with more than 200 titles in the UK, has acquired 29 more by buying the Romanes Media group. Romanes publishes one daily newspaper, the Greenock Telegraph in Scotland,... Continue reading at The Guardian
[ The Guardian | 2015-05-26 00:00:00 UTC ]
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James Meek's Private Island (Verso Books) has won the Orwell Prize for books, which celebrates political writing. Meek was announced as the winner of the annual prize at a ceremony at the University of Westminster yesterday (21st May). Continue reading at The Bookseller
[ The Bookseller | 2015-05-23 00:00:00 UTC ]
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Brigid Coady has won the Romantic Novelists’ Association’s (RNA) Joan Hessayon Award for her book No One Wants to be Miss Havisham (HarperImpulse). Coady was presented with the £1,000 prize for the award, given for new writers, at the RNA’s Summer Party, held this evening (21st May) at the... Continue reading at The Bookseller
[ The Bookseller | 2015-05-22 00:00:00 UTC ]
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Children’s book editor Rebecca Lewis-Oakes has been named as the winner of the 10th Kim Scott Walwyn Prize. Lewis-Oakes, an editor at Puffin, was one of the first people to commission a YouTube star, before vloggers became the rage, prize organisers said. Continue reading at The Bookseller
[ The Bookseller | 2015-05-21 00:00:00 UTC ]
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Hungarian author László Krasznahorkai has won the 2015 Man Booker International Prize. The British literary honor, which is award every two years, comes with a £60,000 purse. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-19 00:00:00 UTC ]
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The Silence of the Sea by Yrsa Sigurðardóttir has won the 2015 Petrona Award for the Best Scandinavian Crime Novel of the Year. The book, translated by Victoria Cribb and published by Hodder & Stoughton, was chosen as the wining title by Petrona Award judges Barry Forshaw, Dr Katharina Hall... Continue reading at The Bookseller
[ The Bookseller | 2015-05-19 00:00:00 UTC ]
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Author Giancarlo Gemin has won a Welsh book award for his debut children’s novel Cowgirl (Nosy Crow). The English language Tir na n-Og award, organised by the Welsh Books Council, and sponsored by Cilip Wales, is for the best English-language title with an authentic Welsh background. Continue reading at The Bookseller
[ The Bookseller | 2015-05-16 00:00:00 UTC ]
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Two Allen Lane books have won this year’s annual Wolfson History Prize. National Service: Conscription in Britain, 1945-1963 by Richard Vinen and Ring of Steel: Germany and Austria-Hungary at War, 1914-1918 by Alexander Watson were announced as the winners of the prize at a reception at... Continue reading at The Bookseller
[ The Bookseller | 2015-05-16 00:00:00 UTC ]
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A title from Welsh press Honno has won the Bread & Roses award for radical publishing. Here We Stand: Women Changing the World, edited by Helena Earnshaw and Angharad Penrhyn Jones, is a collection of interviews and articles in which 17 British women campaigners talk about their activism.... Continue reading at The Bookseller
[ The Bookseller | 2015-05-13 00:00:00 UTC ]
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Neel Mukherjee has won the £10,000 Encore Award for his novel The Lives of Others (Chatto & Windus). Continue reading at The Bookseller
[ The Bookseller | 2015-05-13 00:00:00 UTC ]
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Emma Cox, a headteacher from Devon, has won this year’s New Children’s Author Prize, organised by the National Literacy Trust and Bloomsbury. Malkin Moonlight, chosen from a shortlist of six books, is about a cat who is looking for his friend Roux. He comes across a group of cats at a recycling... Continue reading at The Bookseller
[ The Bookseller | 2015-05-13 00:00:00 UTC ]
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Media companies increasingly want to publish their articles, videos and graphics directly to social networks and mobile apps like Facebook, Instagram and Snapchat. Call it modern syndication.Facebook, for instance, is talking with media companies about publishing articles within the social... Continue reading at Advertising Age
[ Advertising Age | 2015-05-13 00:00:00 UTC ]
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