Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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She's known for her children's books and plays, but The Eye of the Sheep changed everything for Laguna. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2015-06-23 00:00:00 UTC ]
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Two children’s books with a historical theme have won this year’s CILIP Carnegie and Kate Greenaway Medals, with Buffalo Soldier by Tanya Landman (Walker Books) picking up the Carnegie, and Shackleton’s Journey by Will Grill (from Nobrow imprint Flying Eye) receiving the Greenaway. Continue reading at The Bookseller
[ The Bookseller | 2015-06-23 00:00:00 UTC ]
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She's known for her children's books and plays, but The Eye of the Sheep changed everything for Laguna. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2015-06-23 00:00:00 UTC ]
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#sheep changed
The winners of the 2015 CILIP Carnegie and Kate Greenaway Medals were announced in London on Monday, June 22. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-22 00:00:00 UTC ]
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#greenaway medals
While the future of bookshops remains uncertain, one of Wellington's leading independent stores has proven there is still life left in them yet. Continue reading at Stuff
[ Stuff | 2015-06-22 00:00:00 UTC ]
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Abril Educação has acquired Editora Saraiva in a deal that brings together the two largest publishing operations in Brazil. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-22 00:00:00 UTC ]
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#abril educao
Real-life historical adventures inspire both winners of this years CILIP Carnegie & Kate Greenaway medals, Tanya Landman and William Grill. Continue reading at BBC News
[ BBC News | 2015-06-22 00:00:00 UTC ]
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#tanya landman
A semifinal game of the Maranatha tournament on Friday night between Long Beach Poly and Fairfax produced a summer basketball game to remember. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-06-20 00:00:00 UTC ]
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#semifinal game
#friday night
Heinz is apologizing after a German man scanned a QR code on the back of one its ketchup bottles -- and it directed him to porn. The company blamed it on an expired domain and offered him a free bottle of ketchup. Heinz isn’t the first -- nor is it, we hope, the last -- brand or publisher to... Continue reading at Digiday
[ Digiday | 2015-06-19 00:00:00 UTC ]
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#qr code
Jim Crace’s Harvest (Picador) has won the 2015 International IMPAC Dublin Literary Award. Crace was announced as the winner of the €100,000 prize, awarded for a single novel published in English, today (17th June) at Mansion House in Dublin. The IMPAC receives its nominations from public... Continue reading at The Bookseller
[ The Bookseller | 2015-06-18 00:00:00 UTC ]
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Jonathan Cape has acquired at auction a “biography of the 1919 Spanish ‘flu pandemic’”. Alex Bowler, editorial director at Jonathan Cape, bought world rights after a three-way auction to Laura Spinney’s book from David Miller at Rogers, Coleridge & White. Bowler said: “Laura’s aim is a... Continue reading at The Bookseller
[ The Bookseller | 2015-06-18 00:00:00 UTC ]
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Add AOL to the list of publishers that have gone from selling ads to making ads.AOL has created an internal division called Partner Studio that is charged with creating content for advertisers. Both the name and type of work may sound familiar. AOL-owned Huffington Post has its own in-house... Continue reading at Advertising Age
[ Advertising Age | 2015-06-16 00:00:00 UTC ]
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#increasing number
#vox media
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#34% increase
John Spurling has won the £25,000 Walter Scott Prize for Historical Fiction for his novel set in imperial China, The Ten Thousand Things (Duckworth), a book which is said to have been rejected 44 times by publishers. Spurling beat off competition from Martin Amis, Helen Dunmore, Hermione... Continue reading at The Bookseller
[ The Bookseller | 2015-06-16 00:00:00 UTC ]
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#historical fiction
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#adam foulds
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Patrick McGuiness has won the main English-language prize at Wales Book of the Year 2015 awards, run by Literature Wales, for Other People’s Countries (Jonathan Cape). Other People’s Countries is set in the town of Bouillon, where the author’s mother came from, and is a “brilliant, lyrical... Continue reading at The Bookseller
[ The Bookseller | 2015-06-06 00:00:00 UTC ]
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Ali Smith wins the £30,000 Baileys Women's Prize for Fiction for her time-shifting novel How to be Both. Continue reading at BBC News
[ BBC News | 2015-06-04 00:00:00 UTC ]
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Scottish publishers and book festivals are among the recipients of £2m of funding from Creative Scotland. The arts organisation has awarded grants of between £1,500 and £100,000 to 88 different artists and groups across Scotland, including Freight Books and the Borders Book Festival. Freight... Continue reading at The Bookseller
[ The Bookseller | 2015-06-04 00:00:00 UTC ]
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Ali Smith has won the 2015 Baileys Women’s Prize for Fiction with How to be Both (Hamish Hamilton). Smith was announced as the 20th winner of the £30,000 prize this evening (3rd June) at a ceremony at the Royal Festival Hall, London, hosted by broadcaster, author and DJ Lauren Laverne. Shami... Continue reading at The Bookseller
[ The Bookseller | 2015-06-04 00:00:00 UTC ]
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"Journalism is the new marketing degree" is the slightly sarcastic motto among New York Times staffers, many of them former journalists, who create articles and videos for brands. It appears the same could be said at The Atlantic, which just hired former Time magazine Managing Editor James... Continue reading at Advertising Age
[ Advertising Age | 2015-06-03 00:00:00 UTC ]
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#top editor
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#FiftyShades: 'Fifty Shades of Grey' writer E.L. James recently announced she's releasing a new version of 'Fifty Shades of Grey' that will be told from character Christian's point of view. Some authors choose to focus on different characters for new books, while others opt for all-new... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-06-03 00:00:00 UTC ]
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After analyzing 15 years' worth of top literary prize winners, Nicola Griffith notes that books about women rarely win. The post Books About Women Rarely Win Top Prizes appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-02 00:00:00 UTC ]
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