Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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In the past year Kevin Gentzel has gone from newspapers to digital media and back again.After hopping from The Washington Post to Yahoo last year, Mr. Gentzel has landed at Gannett as the newspaper company's chief revenue officer and will report to the company's president of domestic publishing... Continue reading at Advertising Age
[ Advertising Age | 2015-07-15 00:00:00 UTC ]
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Better Homes and Gardens publisher Meredith Corp. has acquired Grocery Server, a digital shopper marketing platform, in the company's latest attempt to build its digital capabilities.Meredith's AllRecipes.com has used Grocery Server's platform, which shows shoppers where they can buy recipe... Continue reading at Advertising Age
[ Advertising Age | 2015-07-14 00:00:00 UTC ]
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Marquis McKinzy scored 15 points in the championship game to help Fremont defeat Fairfax, 55-39, to win the Huntington Park tournament. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-12 00:00:00 UTC ]
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Cousins Jillian and Mariko Tamaki snagged the best book award on a night when quite a few women creators took home Eisner book awards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-11 00:00:00 UTC ]
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Rosie Rowell [pictured] and her editor Emily Thomas have won this year’s Branford Boase award for little-known YA novel Leopold Blue (Hot Key Books). The award, which is given annually to the author and editor of an outstanding debut novel for children, is a work of “originality, power and... Continue reading at The Bookseller
[ The Bookseller | 2015-07-10 00:00:00 UTC ]
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Leopold Blue, a coming-of-age story set in South Africa, wins the 2015 Branford Boase Award for an outstanding debut children's novel. Continue reading at BBC News
[ BBC News | 2015-07-10 00:00:00 UTC ]
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Welsh writer Carys Davies [pictured] has won the €25,000 Frank O’Connor International Short Story Award for her collection The Redemption of Galen Pike, published by the independent Salt Publishing. The award is the single most lucrative prize in the world for a collection of short... Continue reading at The Bookseller
[ The Bookseller | 2015-07-09 00:00:00 UTC ]
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Random House Germany had argued against paying to publish Nazi propaganda minister’s diaries in new biography on moral groundsDescendents of Joseph Goebbels, Adolph Hitler’s propaganda minister, are to be paid royalties for extracts from his diaries published in a new biography, following a... Continue reading at The Guardian
[ The Guardian | 2015-07-09 00:00:00 UTC ]
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Debut author Rosie Rowell and her editor Emily Thomas were announced as the winners of the 2015 Branford Boase Award for 'Leopold Blue' at an award ceremony July 9 at Walker Books in London. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-09 00:00:00 UTC ]
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U.K.-based publisher buys FRA, looks to leverage for U.S. growth. The post Wilmington Strengthens U.S. Position With Acquisition appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-08 00:00:00 UTC ]
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A few years ago, Foursquare, Yelp and Groupon seemed to be booming with brands and consumers, painting a pretty lucrative picture of the future of local advertising. Fast-forward to today—Yelp is reportedly up for sale, Foursquare's growth has stalled, and the daily-deal market has burned out. ... Continue reading at AdWeek
[ AdWeek | 2015-07-07 00:00:00 UTC ]
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GQ.com is getting a new look this year, and that includes making sure the site's ads are ones people will look at.Ahead of a larger redesign that will debut in the fall, GQ is rolling out some tweaks to its site, including a revamped home page, new slideshow format, a new grooming section and... Continue reading at Advertising Age
[ Advertising Age | 2015-07-07 00:00:00 UTC ]
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Last month the finalists for the New Zealand Book Awards for Children and Young Adults were announced. Now we want to test little bookworms on what they know about New Zealand books for kids and their authors. Continue reading at Stuff
[ Stuff | 2015-07-06 00:00:00 UTC ]
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Association of Online Publishers Digital Publishing Awards give consumer publisher of the year award to newspaperThe Guardian picked up three prizes at this year’s Association of Online Publishers (AOP) Digital Publishing Awards, including consumer digital publisher of the year and best mobile... Continue reading at The Guardian
[ The Guardian | 2015-07-03 00:00:00 UTC ]
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Claire Fuller has won the Desmond Elliott Prize 2015 for her novel Our Endless Numbered Days (Fig Tree). Our Endless Numbered Days was described by chair of the judges Louise Doughty as "both shocking and subtle, brilliant and beautiful, a poised and elegant work that recalls the early work of... Continue reading at The Bookseller
[ The Bookseller | 2015-07-02 00:00:00 UTC ]
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Neurosurgeon Henry Marsh has won the £3,000 PEN Ackerley Prize 2015 for his memoir Do No Harm: Stories of Life, Death and Brain Surgery (Weidenfeld & Nicolson). The prize, the UK's only literary prize devoted to memoir and autobiography, had also shortlisted Other People's Countries by... Continue reading at The Bookseller
[ The Bookseller | 2015-07-01 00:00:00 UTC ]
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Morag O'Brien is joining the Sophie Hicks Agency as foreign rights director. O’Brien, former foreign rights director at Ed Victor Ltd, will take on the role on the 1st September. Hicks set up her eponymous agency in 2014 after also leaving Ed Victor. Her authors include Eoin Colfer and Emerald... Continue reading at The Bookseller
[ The Bookseller | 2015-06-30 00:00:00 UTC ]
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WRITING books must be in the DNA of Times journalists. Even the paper’s founding editor, Henry J. Raymond, cranked them out, including his “History of the Administration of President Lincoln” in 1864. The next year, he r ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-29 00:00:00 UTC ]
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Doerr won for his book All The Light We Cannot See (which also received the 2015 Pulitzer Prize for Fiction), while Bryan Stevenson won for Just Mercy: A Story of Justice and Redemption. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-27 00:00:00 UTC ]
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Are we really a nation vibrating with anxiety? The booming sales of colouring books that help calm us down would suggest soThe Michael O’Mara publishing empire is housed exactly as you would expect from a company that had no idea how fast it was going to grow. Clara Nelson, the publicity... Continue reading at The Guardian
[ The Guardian | 2015-06-27 00:00:00 UTC ]
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