Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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Dan Davies has won the Gordon Burn Prize for In Plain Sight: The Life and Lies of Jimmy Savile (Quercus). Continue reading at The Bookseller
[ The Bookseller | 2015-10-10 00:00:00 UTC ]
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Belarusian writer Svetlana Alexievich, 67, has won the Nobel Prize for Literature. The chair of the Swedish Academy, Sara Danius, said her polyphonic writings were "a monument to suffering and courage in our time." Alexievich is recognised for her work chronicalling the lives and... Continue reading at The Bookseller
[ The Bookseller | 2015-10-09 00:00:00 UTC ]
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Alexievich, a Belarusian journalist and author of the 2005 nonfiction work 'Voices from Chernobyl,' was awarded the 2015 Nobel Prize in Literature on Thursday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-08 00:00:00 UTC ]
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In France, literary agency L’Autre Agence hopes to change the country's negative attitude toward literary agents with hard work and a list of great authors. The post L’Autre Agence Fights to Change the Image of Literary Agents in France appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-08 00:00:00 UTC ]
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Jonathan Buckley has won the £15,000 BBC National Short Story Award for ‘Briar Road’. This evening (6th October) he was presented with the prize of £15,000 by this year’s Chair of Judges Allan Little at a ceremony held in the BBC’s Radio Theatre in London. The news was announced live on BBC... Continue reading at The Bookseller
[ The Bookseller | 2015-10-07 00:00:00 UTC ]
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David Bradley has won the £20,000 Notting Hill Editions Essay Prize 2015. Bradley won the prize for his essay “A Eulogy for Nigger”. The essay was written in response to the National Association for the Advancement of Colored People burial of the word in 2007. Bradley’s essay is described... Continue reading at The Bookseller
[ The Bookseller | 2015-10-06 00:00:00 UTC ]
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Glasgow-based author Kirsty Logan has won the Polari First Book Prize 2015 for her short story collection, The Rental Heart and Other Fairytales (Salt Publishing). Now in its fifth year, the Polari First Book Prize celebrates the best debut books exploring the LGBT experience, whether through... Continue reading at The Bookseller
[ The Bookseller | 2015-10-06 00:00:00 UTC ]
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Virgin Books has acquired a title by the founder of Medical Detection Dogs, in a “hotly contested auction”. Continue reading at The Bookseller
[ The Bookseller | 2015-09-26 00:00:00 UTC ]
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Apple drives changes in behaviour like nobody else. What might the key announcements from the event mean for the ad industry?Like many Apple events before it, September’s event didn’t introduce any new technologies or products, but that’s not to say what was announced isn’t worth... Continue reading at The Guardian
[ The Guardian | 2015-09-22 00:00:00 UTC ]
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Author Romesh Gunesekera was presented with an award for his services to media, arts and culture at this year's Asian Achievers Awards. Sri-Lankan born Gunesekera, who was shortlisted for the Man Booker Prize in 1994 for his novel Reef, was honoured at the 15th annual Asian Achievers Awards on... Continue reading at The Bookseller
[ The Bookseller | 2015-09-22 00:00:00 UTC ]
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Oyster, an ebook subscription service inspired by Netflix and Spotify, is shuttering—and Google has scooped up its top execs.Oyster, the ebook subscription service and would-be Amazon competitor, is calling it quits. In a blog post published Monday, the Oyster team announced that, in the coming... Continue reading at Fast Company
[ Fast Company | 2015-09-22 00:00:00 UTC ]
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Little, Brown has signed a book by Ensaf Haidar, the wife of imprisoned Saudi Arabian blogger Raif Badawi. Richard Beswick won world English language rights, excluding America, in an auction to Raif Badawi, The Voice of Freedom: My Husband, Our Story from Barbara Zitwer at the Barbara J Zitwer... Continue reading at The Bookseller
[ The Bookseller | 2015-09-19 00:00:00 UTC ]
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Claire Cartey and Penny Holroyde have teamed up to launch a new agency for authors and illustrators of both adult and children’s books. Continue reading at The Bookseller
[ The Bookseller | 2015-09-17 00:00:00 UTC ]
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Publishers are jumping into events as a way to generate a new source of revenue as traditional advertising becomes harder to come by. But inevitably, as more players pile into this space, it becomes harder to stand out. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-15 00:00:00 UTC ]
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Kate Worsley’s novel She Rises has been awarded the New Angle Prize for Literature. The biennial prize, established in 2009, celebrates the literature of East Anglia. Worsley won the £2,000 prize for her novel She Rises, which was published by Bloomsbury in March 2014. She Rises is a “love... Continue reading at The Bookseller
[ The Bookseller | 2015-09-11 00:00:00 UTC ]
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The Reading Agency has presented a report to Downing Street showing that 92% of participants in its Reading Ahead challenge felt more confident about reading after taking part. The charity presented its findings into the impact of Reading Ahead, which was known as the Six Book Challenge from... Continue reading at The Bookseller
[ The Bookseller | 2015-09-10 00:00:00 UTC ]
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The Guardian reports that the New Zealand government has banned Ted Dawe's award-winning YA novel "Into the River" after protests from a Christian group. The post Christians Pressure New Zealand to Ban Award-Winning YA Novel appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-10 00:00:00 UTC ]
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Spanish author Enrique Vila-Matas has been awarded the 2015 Romance Languages Prize by the Guadalajara Book Fair (FIL) worth $150,000. The post Spain’s Enrique Vila-Matas Wins $150k FIL Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-08 00:00:00 UTC ]
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Quick Reads is set to become one of the The Reading Agency’s programmes after the two charities have decided to work together. Cathy Rentzenbrink, project director of Quick Reads, told The Bookseller she is very excited about the partnership. “All the work we now do will have a greater impact.... Continue reading at The Bookseller
[ The Bookseller | 2015-09-08 00:00:00 UTC ]
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First of all, Anthony Horowitz may be a bestselling author in England, but he's not Ian Fleming. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-02 00:00:00 UTC ]
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