Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
News tagged with:
#client services
#digital content
#publishers including
#privately owned
The goalie who returned from the abyss. The usually reliable star player who struggled in his last game and responded with a hat trick. Or the youngster who had been a healthy scratch the last two games getting the winner in overtime. Yes, the Kings had three compelling story lines working... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hat trick
#healthy scratch
The City Section season has been about parity among the top teams, so it should come as no surprise that Fairfax and Westchester have ended the regular tied for first place in the Western League after the Lions knocked off Westchester, 47-43, on Friday night in a huge road victory. Freshman Ethan... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#top teams
#western league
#friday night
Sandy Mahal has been appointed as associate curator of the London Book & Screen Week with immediate effect. Continue reading at The Bookseller
[ The Bookseller | 2016-02-11 00:00:00 UTC ]
More news stories like this |
Frugal Innovation by Navi Radjou and Jaideep Prabhu (Profile/Economist Books) has been named the Chartered Management Institute’s Management Book of the Year 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#management book
Digital publisher Bookouture is expanding its editorial team by hiring Kirsty Greenwood as an associate publisher, promoting Keshini Naidoo as a second associate publisher, and hiring Natasha Hodgson as an editor. Continue reading at The Bookseller
[ The Bookseller | 2016-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#editorial team
#associate publisher
While the mall operator who said on Tuesday that Amazon intends to open up to 400 bookstores is backtracking, the tech giant has posted job openings for several bookstore positions in the San Diego/La Jolla area. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon opening
#mall operator
#amazon intends
#tech giant
Facebook knows everything about you, from who your friends and family are to what you like and where you’ve been. It even knows the posts you draft but never publish. Combine all that information with the power of the like button, which signals to Facebook that a post should be shared more... Continue reading at PC World
[ PC World | 2016-02-02 00:00:00 UTC ]
More news stories like this |
Nisid Hajari, an author at independent publisher Amberley Publishing, has won the $5,000 2016 William E Colby Award for his book, Midnight’s Furies: The Deadly Legacy of India’s Partition. Continue reading at The Bookseller
[ The Bookseller | 2016-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nisid hajari
Gollancz has won a "fun as hell" thriller at auction from a "remarkable new talent", US writer Ezekiel Boone. Continue reading at The Bookseller
[ The Bookseller | 2016-01-29 00:00:00 UTC ]
More news stories like this |
The latest report from the Association of American Publishers has revealed adult book revenues in the US shot up 2.9% for the first three quarters of 2015 - and up more than 7% in September - while children's and YA takings for the period dipped slightly. Continue reading at The Bookseller
[ The Bookseller | 2016-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#adult books
#bright spot
#latest report
#american publishers
For the second time in its history, the Costa Awards has chosen a children's book as its book of the year: The Lie Tree by Francis Hardinge. The post Hardinge’s ‘Lie Tree’ Wins Costa’s Second Big Nod to Children’s Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#books appeared
#lie tree
#costa awards
Meredith Corp. is close to walking away from its attempt to merge with Media General, allowing Nexstar Broadcasting Group to acquire the TV station owner after months of negotiation, according to people familiar with the matter.Meredith, the owner of broadcast stations and magazines like Better... Continue reading at Advertising Age
[ Advertising Age | 2016-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media general
#fit pregnancy
#tv stations
#digital businesses
#quarterly results
Retail therapy meets art therapy.Whether you call them lighthearted anxiety-relieving tools or regressive escapes from reality, coloring books for adults have become a full-fledged craze (and lucrative market for print publishers).Read Full Story Continue reading at Fast Company
[ Fast Company | 2016-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#coloring book
#coloring books
#lucrative market
#print publishers
Election years are always good news for publishers. Not only does reader interest spike (particularly when polarizing candidates are ahead), but advertiser interest is also at its peak, as more campaign managers look for new ways to influence voters. Traffic to the top politics sites has... Continue reading at Digiday
[ Digiday | 2016-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#advertiser interest
#mother jones
The inaugural Walter Dean Myers Award for outstanding children's literature in the YA category has been given to 'All American Boys' by Jason Reynolds and Brendan Kiely. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jason reynolds
#ya category
#american boys
#brendan kiely
Anuradha Roy has been awarded the DSC Prize for South Asian Literature 2016 for her "stark and unflinching novel", Sleeping on Jupiter (MacLehose Press). Continue reading at The Bookseller
[ The Bookseller | 2016-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#anuradha roy
#dsc prize
What last year’s private-equity and venture-backed publishing acquistions mean for the industry's future. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-15 00:00:00 UTC ]
More news stories like this |
Transworld has acquired a debut thriller, The Couple Next Door, in a "hotly contested" auction. Continue reading at The Bookseller
[ The Bookseller | 2016-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#debut thriller
#hotly contested
The AAP, working with the United Negro College Fund, is offering paid summer internships in the book industry to African American students at Historical Black Colleges and Universities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book biz
#book industry