Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
News tagged with:
#client services
#digital content
#publishers including
#privately owned
Former UFC champion Ronda Rousey has won Cross Sports Book of the Year, following her Cross International Autobiography of the Year win. Continue reading at The Bookseller
[ The Bookseller | 2016-06-18 00:00:00 UTC ]
More news stories like this |
Marion Duvert, previously senior editor at Editions du Seuil in Paris, is set to become foreign rights director at The Clegg Agency. Continue reading at The Bookseller
[ The Bookseller | 2016-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#clegg agency
SAGE has hired Ian Mulvany, head of technology at open access science journal eLife, to the new role of head of product innovation. Continue reading at The Bookseller
[ The Bookseller | 2016-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#product innovation
A college professor and a university fellow have won the Wolfson History Prize, awarded £30,000 each. Continue reading at The Bookseller
[ The Bookseller | 2016-06-17 00:00:00 UTC ]
More news stories like this |
Grace Suen, a student from Camberwell College of Arts, University of the Arts London, has won this year’s Macmillan Prize for Illustration. Continue reading at The Bookseller
[ The Bookseller | 2016-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#macmillan prize
Actress Juliet Stevenson is to announce and narrate this year’s winning story at the RA & Pin Drop Short Story Award on 24th June. Continue reading at The Bookseller
[ The Bookseller | 2016-06-16 00:00:00 UTC ]
More news stories like this |
Agent Patrick Walsh is to leave the agency he founded – Conville & Walsh – to set up on his own in Soho, taking authors such as Gaia Vince, Andrew Wulf and Tom Holland with him. Continue reading at The Bookseller
[ The Bookseller | 2016-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#patrick walsh
#conville walsh
#gaia vince
#tom holland
American author Akhil Sharma has won the 2016 International Dublin Literary Award for his "heart-wrenching" and "darkly funny" novel Family Life (Faber). Continue reading at The Bookseller
[ The Bookseller | 2016-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#darkly funny
Lisa McInerney has won the 2016 Baileys Women’s Prize for Fiction for her debut The Glorious Heresies (John Murray). Continue reading at The Bookseller
[ The Bookseller | 2016-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lisa mcinerney
For the 2016 Summer Olympics in Rio de Janeiro, one programmatic advertising company wants to help brands that aren't paying the big bucks for an official sponsorship or major TV spot still have a "second chance for gold" by winning the race for the second-screen. Online advertising... Continue reading at AdWeek
[ AdWeek | 2016-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#make purchases
#mobile devices
#weekly basis
#financial services
#usa today
#$1 million
#high impact
It could be second time lucky for author Anne Enright as bookmakers William Hill have her as odds-on favourite to win the Bailey’s Women’s Prize for Fiction next week. The bookmaker has Irish author Enright to win The Baileys prize 5/2 for her sixth novel The Green Road (Vintage) about a family... Continue reading at The Bookseller
[ The Bookseller | 2016-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#time lucky
#west coast
Sarah Crossan’s free verse novel One (Bloomsbury Children’s Books) has won The Bookseller’s YA Book Prize 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sarah crossan
#free verse
#bloomsbury children
Russian-born British journalist Arkady Ostrovsky has won the Orwell Prize for Books 2016 for The Invention of Russia (Atlantic Books). Continue reading at The Bookseller
[ The Bookseller | 2016-05-27 00:00:00 UTC ]
More news stories like this |
Hannah Rothschild and Paul Murray have won the Bollinger Everyman Wodehouse Prize for Comic Fiction – the first time in the prize’s history it has been awarded to two people. Continue reading at The Bookseller
[ The Bookseller | 2016-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#paul murray
#comic fiction
A book about the “exposure of greed and corruption in modern Russia” by Peter Pomerantsev has won the £10,000 RSL Ondaatje Prize. Continue reading at The Bookseller
[ The Bookseller | 2016-05-25 00:00:00 UTC ]
More news stories like this |
The Kate Nash Literary Agency has made two new appointments, recruiting a new associate agent in Imogen Howson and a new literary assistant in Tom Ashton. Continue reading at The Bookseller
[ The Bookseller | 2016-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#associate agent
Pan Macmillan non-fiction is expanding its business and pop-science list with two "major" acquisitions. Continue reading at The Bookseller
[ The Bookseller | 2016-05-24 00:00:00 UTC ]
More news stories like this |
Fazal Sheikh has won the Kraszna-Krausz Best Photography Book of the Year award for The Erasure Trilogy (Steidl). Continue reading at The Bookseller
[ The Bookseller | 2016-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#photography book
Tribune Publishing, infused with a $70.5 million investment from billionaire Patrick Soon-Shiong, rejected Gannett's latest takeover offer, escalating the battle between the newspaper publishers.Gannett's revised proposal is "clearly inadequate" to control the owner of the Los Angeles Times and... Continue reading at Advertising Age
[ Advertising Age | 2016-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#york trading
#vice chairman
#second-largest shareholder
Tracy Darnton, a graduate of the Bath Spa MA in writing for young people, has won this year’s Stripes YA Short Story Prize, run in partnership with The Bookseller’s YA Book Prize. Continue reading at The Bookseller
[ The Bookseller | 2016-05-18 00:00:00 UTC ]
More news stories like this |