Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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Illustrator agency Bright Group International’s London office has hired Sandra Tharumalingam Willmer as global contracts manager. Continue reading at The Bookseller
[ The Bookseller | 2016-08-13 00:00:00 UTC ]
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Independent publisher RedDoor has signed up "industry veterans" Nicholas Brealey and Jonathan Harris as investor-advisors as the company expands its staff and publishing operation. Continue reading at The Bookseller
[ The Bookseller | 2016-08-11 00:00:00 UTC ]
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When Tampa, Fla., branding agency Spark conjured up a brand concept for Gary Johnson back in June, they never intended for the Libertarian presidential candidate's campaign to actually employ it. Turns out, according to the agency, the campaign did just that, using a very similar color scheme... Continue reading at Advertising Age
[ Advertising Age | 2016-08-10 00:00:00 UTC ]
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UK digital textbook platform Kortext has made two new senior appointments and is doubling the size of its development team in anticipation of "three-four times year-on-year growth" through international expansion. Continue reading at The Bookseller
[ The Bookseller | 2016-08-10 00:00:00 UTC ]
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Amy Liptrot’s debut and memoir The Outrun (Canongate) has been named the winner of the £5,000 Wainwright Golden Beer Prize 2016, an award celebrating UK nature and travel writing. Continue reading at The Bookseller
[ The Bookseller | 2016-08-06 00:00:00 UTC ]
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Harry Potter's appeal continues, with huge sales numbers coming out from the release of 'Harry Potter and the Cursed Child,' a book version of the script used in the West End play. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-08-04 00:00:00 UTC ]
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Simon & Schuster is stepping up its local publishing in India and has hired an editorial director to head up a new list. Continue reading at The Bookseller
[ The Bookseller | 2016-08-03 00:00:00 UTC ]
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In spite of tepid critical reaction to 'Harry Potter and the Cursed Child: Parts One and Two,' which became available to the public at precisely 12:01 a.m. on July 31, the book seems to have hit its high sales performance expectations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-01 00:00:00 UTC ]
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Twenty-three year old British Nigerian Lopè Ariyo has won HarperCollins and Red Magazine's African cookbook competition after "delighting" the judges with her dishes and her writing. Continue reading at The Bookseller
[ The Bookseller | 2016-07-26 00:00:00 UTC ]
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Hutchinson has acquired Everywoman: One Woman’s Truth About Speaking the Truth by Labour MP Jess Phillips, following a "heated" six-way auction. Continue reading at The Bookseller
[ The Bookseller | 2016-07-26 00:00:00 UTC ]
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A debut psychological suspense novel by Riley Sager has been snapped up by Ebury Fiction after a "heated" seven-way auction. Continue reading at The Bookseller
[ The Bookseller | 2016-07-23 00:00:00 UTC ]
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To the delight of the audience at the Eisner ceremonies, John Lewis' 'March Book Two' and Peter Kuper's 'Ruins' won Eisners, while Lynda Barry and Matt Groening were inducted into the Hall of Fame. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-23 00:00:00 UTC ]
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To the delight of the audience at the Eisner ceremonies, John Lewis's 'March Book Two' and Peter Kuper's 'Ruins' won Eisners, while Lynda Barry and Matt Groening were inducted into the Hall of Fame. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-23 00:00:00 UTC ]
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Clare Mackintosh has scooped the Theakston Old Peculier Crime Novel of the Year Award for her first thriller I Let You Go (Sphere). Continue reading at The Bookseller
[ The Bookseller | 2016-07-22 00:00:00 UTC ]
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The Madeleine Milburn Literary Agency is to launch a competition to find unpublished authors. Continue reading at The Bookseller
[ The Bookseller | 2016-07-22 00:00:00 UTC ]
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For the first part of 2016, it is the mid-sized publishers that are driving the overall market’s excellent 9.3% print sales growth. Continue reading at The Bookseller
[ The Bookseller | 2016-07-22 00:00:00 UTC ]
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Picador has won an "inspiring" account of a modern pilgrimage, The Crossway by Guy Stagg, at a "strongly-contested" auction. Continue reading at The Bookseller
[ The Bookseller | 2016-07-20 00:00:00 UTC ]
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Graphic designer Vanessa Savage from Glamorgan has won Myriad’s 2016 First Drafts Competition for previously unpublished writers. Continue reading at The Bookseller
[ The Bookseller | 2016-07-20 00:00:00 UTC ]
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A title from bookseller Ron John's publishing company Mabecron Books has been awarded a 2016 Holyer an Gof Publishers' award for books published about Cornwall or in Cornish. Continue reading at The Bookseller
[ The Bookseller | 2016-07-19 00:00:00 UTC ]
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The writer and poet Fiona Wright has won the Kibble award at the Nita B Kibble Literary Awards for Women Writers, given every year to Australian women writers. Continue reading at The Bookseller
[ The Bookseller | 2016-07-15 00:00:00 UTC ]
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