Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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Paul Beatty has won the 2016 Man Booker Prize for Fiction for 'The Sellout,' making him the first American author to win the award. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-25 00:00:00 UTC ]
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Hachette Children’s Group, along with Hachette US and Hachette Australia, has won an eight-publisher Frankfurt auction to acquire debut children’s author Jessica Townsend. Continue reading at The Bookseller
[ The Bookseller | 2016-10-22 00:00:00 UTC ]
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Cecilia Ekbäck has won the 2016 Historical Writers' Association's Goldsboro Debut Crown for her Nordic noir thriller, Wolf Winter (Hodder). Meanwhile, the Outstanding Contribution to Historical Fiction Award was presented to Philippa Gregory. Continue reading at The Bookseller
[ The Bookseller | 2016-10-22 00:00:00 UTC ]
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The jury has decided: Bodo Kirchhoff wins the 2016 German Book Prize for his novel 'Encounter' ('Widerfahrnis') about two travelers in Italy. The post Bodo Kirchhoff Wins the German Book Prize 2016 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-18 00:00:00 UTC ]
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Mashable, the 11-year-old publisher of news and entertainment content, has hired Jessica Coen as executive editor, it was announced Monday morning.She will report up to chief content officer Gregory Gittrich, and will run the company's global editorial team, starting this week. Ms. Coen will be... Continue reading at Advertising Age
[ Advertising Age | 2016-10-17 00:00:00 UTC ]
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Hodder & Stoughton has acquired an award-winning French novel and commercial-literary crossover, The Last of Our Kind (Le Dernier Des Nôtres) by Adélaïde de Clermont-Tonnerre. Continue reading at The Bookseller
[ The Bookseller | 2016-10-15 00:00:00 UTC ]
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Bob Dylan has won the 2016 Nobel Prize in Literature "for having created new poetic expressions within the great American song tradition”. Continue reading at The Bookseller
[ The Bookseller | 2016-10-14 00:00:00 UTC ]
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Bill Beverly’s Dodgers (No Exit Press) won two gongs at the Crime Writers Association Dagger awards last night. Continue reading at The Bookseller
[ The Bookseller | 2016-10-13 00:00:00 UTC ]
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Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The... Continue reading at Digiday
[ Digiday | 2016-10-13 00:00:00 UTC ]
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Songwriter and lyricist Bob Dylan was named the 109th laureate of the Nobel Prize in Literature on October 13, for "having created new poetic expressions within the great American song tradition." Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-13 00:00:00 UTC ]
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MacLehose, Servadio & Pupo-Thompson Literary Scouting agency has changed its name and moved its offices to Second Home in London's Shoreditch. Continue reading at The Bookseller
[ The Bookseller | 2016-10-12 00:00:00 UTC ]
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Impress Books has awarded Magdalena McGuire the Impress Prize for New Writers 2016 for her novel, The Shape of Your Song. Continue reading at The Bookseller
[ The Bookseller | 2016-10-11 00:00:00 UTC ]
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Picador has won a debut novel by A J Pearce, Dear Mrs Bird, after a "passionately-fought" seven-publisher auction. Continue reading at The Bookseller
[ The Bookseller | 2016-10-08 00:00:00 UTC ]
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Penguin Random House is to publish an "atmospheric debut" by alternative-folk artist Kerry Andrew entitled Swansong. Continue reading at The Bookseller
[ The Bookseller | 2016-10-08 00:00:00 UTC ]
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BBC Radio 1 presenter Gemma Cairney is going to be speaking in conversation with The Reading Agency at The British Library next month. Continue reading at The Bookseller
[ The Bookseller | 2016-10-06 00:00:00 UTC ]
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Bookouture has made two major hires as the three-year-old company hits unit sales of 4.2m in 2016 year to date. Continue reading at The Bookseller
[ The Bookseller | 2016-10-06 00:00:00 UTC ]
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Debut British author K J Orr has beaten off competition from Booker Prize-winning Hilary Mantel to win the £15,000 BBC National Short Story Award with BookTrust for 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-10-05 00:00:00 UTC ]
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Amy McKay from Corby Business Academy has been announced as the winner of the School Librarian of the Year award, organised by the School Library Association. Continue reading at The Bookseller
[ The Bookseller | 2016-10-05 00:00:00 UTC ]
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Faber & Faber has signed “an exuberant, original” novel by Chris Wilson in Louisa Joyner’s first acquisition since joining the publisher as editorial director. Continue reading at The Bookseller
[ The Bookseller | 2016-10-05 00:00:00 UTC ]
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While members of the Amazon Prime club get all kinds of benefits with their subscription, bookworms don't receive a great deal of special treatment. Sure, they can borrow one ebook for free each month and access new novels early, but the all-you-can... Continue reading at Engadget
[ Engadget | 2016-10-05 00:00:00 UTC ]
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