Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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#privately owned
It’s a tale as old as digital media that publishers don’t agree with comScore traffic metrics. Most of the times, comScore traffic is lower than publishers’ own internal metrics -- call it the comScore haircut. Buyers are finding its value changing, if not decreasing. For many, comScore is no... Continue reading at Digiday
[ Digiday | 2016-11-28 00:00:00 UTC ]
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#agency buyers
#ben winkler
Edinburgh-based Floris Books has won the Saltire Society Scottish Publisher of the Year Award. Continue reading at The Bookseller
[ The Bookseller | 2016-11-27 00:00:00 UTC ]
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Actor Daniel Weyman and producer David Roper were the winners in the audiobook categories at the Audio Production Awards. Continue reading at The Bookseller
[ The Bookseller | 2016-11-25 00:00:00 UTC ]
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Surfing memoir Barbarian Days: A Surfing Life by New Yorker journalist William Finnegan (Corsair) has scooped the 28th William Hill Sports Book of the Year Award. Continue reading at The Bookseller
[ The Bookseller | 2016-11-25 00:00:00 UTC ]
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Blackwell’s has hired Dean Drew to the newly-created role of sales and marketing director following a restructure of the bookseller’s senior management team. Continue reading at The Bookseller
[ The Bookseller | 2016-11-23 00:00:00 UTC ]
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American bookselling chain Barnes & Noble has appointed Demos Parneros to the role of chief operating officer, effective immediately. Continue reading at The Bookseller
[ The Bookseller | 2016-11-23 00:00:00 UTC ]
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#effective immediately
How Machines Work by David Macaulay (Dorling Kindersley) was today announced as the winner of the £10,000 Royal Society’s Young People’s Book Prize 2016, which champions the best science books for under-14s. Continue reading at The Bookseller
[ The Bookseller | 2016-11-22 00:00:00 UTC ]
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Novelist Hannah Kohler and the writer and film producer Bob Stanley, also a member of the Mercury-nominated pop group Saint Etienne, have been named the joint winners of the 2017 Eccles British Library Writer’s Award. Continue reading at The Bookseller
[ The Bookseller | 2016-11-22 00:00:00 UTC ]
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Nobrow children's imprint Flying Eye was named a winner in the 2016 Chen Bochui International Children's Literature awards, presented in Shanghai, China, earlier today (Thursday 17th November). Continue reading at The Bookseller
[ The Bookseller | 2016-11-18 00:00:00 UTC ]
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#literature awards
Picador has acquired Ponti by Sharlene Teo, winner of the inaugural Deborah Rogers Writers’ Award for an unpublished writer, after a seven-way auction. Continue reading at The Bookseller
[ The Bookseller | 2016-11-18 00:00:00 UTC ]
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Digital publisher Canelo has hired Corvus editor Louise Cullen as its editorial director. Continue reading at The Bookseller
[ The Bookseller | 2016-11-17 00:00:00 UTC ]
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Libyan writer Hisham Matar has won the Slightly Foxed Best First Biography Prize, awarded at the Biographers' Club prize dinner yesterday evening (15th November) at the Savile Club in London. Continue reading at The Bookseller
[ The Bookseller | 2016-11-17 00:00:00 UTC ]
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Members of the publishing industry gathered at Cipriani Wall Street for the 67th National Book Awards, where John Lewis, Andrew Aydin and Nate Powell won for 'March: Book Three.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-17 00:00:00 UTC ]
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In a year plagued by racial tensions, Colson Whitehead took the National Book Award for fiction for his novel "The Underground Railroad," a visceral and creative imagining of a female slave's escape from slavery. Although it takes years to write a book and bring it to publication, the National... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-11-17 00:00:00 UTC ]
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The author Colson Whitehead won the National Book Award for fiction this year for his novel “The Underground Railroad.” Continue reading at The New York Times
[ The New York Times | 2016-11-17 00:00:00 UTC ]
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Despite steadily gaining traction among tech and publishing companies over the past few years, Slack has been slow to catch on with most brands and agencies. And with two new entrants -- Facebook’s Workplace and Microsoft’s Teams -- heating up competition in the space, the $4 billion unicorn... Continue reading at Digiday
[ Digiday | 2016-11-16 00:00:00 UTC ]
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At the 67th National Book Awards, held at Cipriani New York in Lower Manhattan on Wednesday night, the junction where politics and publishing meet was in the spotlight from the start. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-16 00:00:00 UTC ]
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Philippe Sands' East West Street (W&N), a personal account of the history of genocide and crimes against humanity, has won the £30,000 Baillie Gifford Prize for Non-Fiction 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-11-16 00:00:00 UTC ]
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Hodder and Stoughton has acquired Windblown after a "keenly contested" auction, a narrative non-fiction title written to mark the 30th anniversary of 1987's Great Storm. Continue reading at The Bookseller
[ The Bookseller | 2016-11-16 00:00:00 UTC ]
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Members of the US book trade have urged the industry to remember the powerful role books play in promoting unity and understanding in the wake of the US election result which saw Republican candidate Donald Trump beat Democrat Hillary Clinton to take the White House as US president elect. Continue reading at The Bookseller
[ The Bookseller | 2016-11-11 00:00:00 UTC ]
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#white house
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