Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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For the first time in its 129-year history, the Financial Times said digital advertising revenue has surpassed print. The company credits a chunk of its success to content marketing studio Alpha Grid, which it acquired a controlling stake in last June.The Alpha Grid acquisition was part of a... Continue reading at Advertising Age
[ Advertising Age | 2017-04-20 00:00:00 UTC ]
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Chandler education technology company StrongMind has moved into a larger, custom office, expanded by 60 percent over the last year, and plans to continue hiring this year. StrongMind develops technology and content curriculum for 6th to 12th graders that online schools and blended-learning... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-04-18 00:00:00 UTC ]
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Colson Whitehead won the 2017 Pulitzer Prize in fiction Monday for “The Underground Railroad.” It caps a sweep of accolades that the book has received since its publication by Doubleday in August 2016, including winning the National Book Award in November and being selected by Oprah Winfrey for... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-11 00:00:00 UTC ]
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Daniel Rachel's book about politics and pop music "coming together for the first time in Britain's musical history" has won the 2017 Penderyn Music Book Prize. Continue reading at The Bookseller
[ The Bookseller | 2017-04-11 00:00:00 UTC ]
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Facebook is giving publishers new tools to attract digital subscribers as the social-media giant tries to ease concerns that its growing power threatens the media industry.In recent months, Facebook has tested "call-to-action" features with select media outlets participating in its Instant... Continue reading at Advertising Age
[ Advertising Age | 2017-04-08 00:00:00 UTC ]
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Independent business and management publisher Kogan Page has won a contract with the CIPD, the professional body for HR and people development, to take responsibility for all of its academic and professional book publishing. Continue reading at The Bookseller
[ The Bookseller | 2017-04-06 00:00:00 UTC ]
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Jenny Geras, who joined digital publisher Bookouture from Cornerstone in January this year, has made her first acquisitions: a new detective series by Victoria Jenkins and three psychological thrillers from SE Lynes. Continue reading at The Bookseller
[ The Bookseller | 2017-04-05 00:00:00 UTC ]
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German illustrator and author Wolf Erlbruch has been announced as the winner of the £445,000 Astrid Lindgren Memorial Award after being described as a "caring and careful visonary". Continue reading at The Bookseller
[ The Bookseller | 2017-04-05 00:00:00 UTC ]
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German author-illustrator Wolf Erlbruch has won the 2017 Astrid Lindgren Memorial Award, the world’s largest children’s book award. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-04 00:00:00 UTC ]
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Writer, performance poet and YouTube star Hollie McNish has won 2016's £5,000 Ted Hughes Award for New Work in Poetry. Continue reading at The Bookseller
[ The Bookseller | 2017-03-31 00:00:00 UTC ]
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Poet and playwright Kiran Millwood Hargrave has been named the winner of the Waterstones Children’s Book Prize 2017 for her debut novel The Girl of Ink and Stars (Chicken House). Continue reading at The Bookseller
[ The Bookseller | 2017-03-31 00:00:00 UTC ]
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Phoebe Roy has won Sceptre's "Sceptre Loves" short story prize for "It Was Summer", a story charting a relationship between two men as it changes with the seasons. Continue reading at The Bookseller
[ The Bookseller | 2017-03-25 00:00:00 UTC ]
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An “unusual” influential recipe book originally published in 1745 by a Spanish Franciscan friar and translated into English has won the 2017 Jane Grigson Trust Award. Continue reading at The Bookseller
[ The Bookseller | 2017-03-22 00:00:00 UTC ]
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Leaf Arbuthnot, author of An Unmaimed Man, has won Tibor Jones' 2017 Pageturner Prize for unpublished novels. Continue reading at The Bookseller
[ The Bookseller | 2017-03-18 00:00:00 UTC ]
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Jacob Ross has won the inaugural Jhalak Prize for Book of the Year by a Writer of Colour for his crime fiction novel The Bone Readers (Peepal Tree). Continue reading at The Bookseller
[ The Bookseller | 2017-03-18 00:00:00 UTC ]
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Novelist Louise Erdrich won the fiction prize, Matthew Desmond won for nonfiction; and Margaret Atwood received the lifetime achievement award at the National Book Critics Circle Awards ceremony last night in New York City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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After a month of voting, Chimamanda Ngozi Adichie’s acclaimed novel was picked as the winner in the One Book, One New York program. The program promotes the reading of a single work by residents in all five boroughs of the city. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-16 00:00:00 UTC ]
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The author promised to send a signed copy to the fan when the book is published. Continue reading at BBC News
[ BBC News | 2017-03-14 00:00:00 UTC ]
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BookMachine is launching a marketing arm, BookMachine Works, and has hired five people from across the industry to staff it. Continue reading at The Bookseller
[ The Bookseller | 2017-03-14 00:00:00 UTC ]
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For his forthcoming book, Walkaway, out in April, the bestselling author has devised a novel approach to selling the digital edition. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-14 00:00:00 UTC ]
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