BookMachine hires five for marketing arm

BookMachine is launching a marketing arm, BookMachine Works, and has hired five people from across the industry to staff it. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-03-14 00:00:00 UTC ]
News tagged with: #marketing arm

Other news stories related to: "BookMachine hires five for marketing arm"


BookMachine hires five for marketing arm

BookMachine is launching a marketing arm, BookMachine Works, and has hired five people from across the industry to staff it. Continue reading at The Bookseller

[ The Bookseller | 2017-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing arm


Lachlan Murdoch alleges Crikey hired marketing firm to turn legal threat into subscription drive

News Corp co-chair’s lawyer tells federal court she intends to show Crikey did not republish article for public interest reasonsFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastCrikey hired a marketing company to... Continue reading at The Guardian

[ The Guardian | 2022-11-30 06:29:17 UTC ]
More news stories like this | News stories tagged with: #news corp #guardian australia #capitol attack #unindicted co-conspirator #murdoch family #article published #federal court #news corporation #drive subscriptions #lachlan murdoch #marketing company #free app #latest updatesget


Bookouture promotes Crow and hires in marketing and non-fiction

Bookouture has promoted Alex Crow, currently head of digital marketing, to the post of digital marketing director, with Crow also joining Bookouture’s leadership team. Rob Chilver is also joining Bookouture from Headline. Continue reading at The Bookseller

[ The Bookseller | 2020-06-24 13:05:34 UTC ]
More news stories like this | News stories tagged with: #leadership team #digital marketing


Tuesday Wake-Up Call: BuzzFeed News asks for donations, and the NFL hires a new chief marketer

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: BuzzFeed, the for-profit, venture... Continue reading at Advertising Age

[ Advertising Age | 2018-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news outlets #harvard university #news organization #journal notes #banner ad


In the hunt for consumer revenue, publishers are hiring e-commerce marketing veterans

The New York Times, Conde Nast and Time Inc. have hired talent from e-commerce and retail companies for their consumer marketing skills. The post In the hunt for consumer revenue, publishers are hiring e-commerce marketing veterans appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #consumer revenue


S&S Children's Hires Jason Wells, Expands Publicity and Marketing

Simon & Schuster Children's Publishing Division has named Jason Wells to the newly created role of v-p of marketing and publicity, effective December 7, the first in a number of planned hires. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing division #ss children


New Tribune Publishing CEO Jack Griffin Wants to Develop Company's Marketing Arm

Tribune Company has named Jack Griffin CEO of its publishing unit, the company said Thursday. His first day is April 14.The publishing unit, which consists of eight newspapers including the Los Angeles Times and Chicago Tribune, was formed last July when Tribune announced its intention to spin... Continue reading at Advertising Age

[ Advertising Age | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newspapers including #marketing arm #entertainment company


HC hires two for marketing team

HarperCollins has made two new hires to its marketing team in a bid to build stronger direct-to-... Continue reading at The Bookseller

[ The Bookseller | 2012-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing team


Summit Business Hires to Expand Advanced Markets AdvisorFX

Summit Business Media announced today the expansion of staff for the Advanced Markets AdvisorFX, an online source for practice-building and client-management tools serving financial advisors and insurance professionals. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-08 00:00:00 UTC ]
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Q&A: Marketing Guru Seth Godin on How to Be a Better Marketer

Seth Godin is a bestselling author and entrepreneur. He also runs an online course that helps marketers learn by doing, which has resonated with many industry professionals over the years. Godin joined us on a bonus episode of Adweek's Yeah, That's Probably an Ad podcast to talk about how... Continue reading at AdWeek

[ AdWeek | 2020-03-18 20:43:09 UTC ]
More news stories like this | News stories tagged with: #bestselling author #industry professionals


Amazon Keeps Firm Grip on E-book Market, Even as the Format Loses Market Share

With sales of ebooks slipping and print books enjoying a mild rebound, ebooks’ share of consumer spending on books has declined over the past two years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer spending #e-book market #firm grip


Best Practices: Three Ways Marketers Can Go Back to Basics to Regain Market Share

When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide... Continue reading at Advertising Age

[ Advertising Age | 2015-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #holy grail #simply isn #things digital #disappointing results #search engines


The Atlantic Hires Former TNR Literary Editor Leon WieseltierThe Atlantic Hires Former TNR Literary Editor Leon Wieseltier

Leon Wieseltier has been hired by The Atlantic as a contributing editor and critic, the media company announced today. In his new position, he will write about “his customary wide range of subjects” for the magazine ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #contributing editor


Macmillan Marketing VP’s Election Post Stirs Anger

In response to president-elect Donald Trump’s win on Election Day, Mariel Dawson, VP of marketing at Macmillan Children’s Publishing Group, posted a pro-Trump graphic on a personal account, raising concerns of bias among Macmillan authors and readers and prompting a response from the company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-08 05:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan #raising concerns #personal account #macmillan children #election day


Brazilian Publishers Set Sights on Global Market at Frankfurt Book Fair

Brazil's publishers this year are proud of their editorial maturity and their investment in international activities, with 38 publishers at Brazil's Frankfurt Book Fair stand. The post Brazilian Publishers Set Sights on Global Market at Frankfurt Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-17 08:56:47 UTC ]
More news stories like this | News stories tagged with: #frankfurt book fair #global market


Frankfurt Book Fair: FEP’s Data ‘Story’ of the European Book Market

The ‘story’ being told by FEP book industry data, says Enrico Turrin, shows a stable, post-pandemic book market across Europe. By Brianna Robles | @breesharraine uring the opening day (October 16) of the Frankfurt Book Fair, the Federation of European Publishers (FEP) presented key data about... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-17 07:37:57 UTC ]
More news stories like this | News stories tagged with: #book industry #book market #european publishing


Nielsen BookData Releases Book Sales Data on Several Markets

January to August, Nielsen BookData and GfK Entertainment report on fiction and nonfiction sales 'in many regions.' The post Nielsen BookData Releases Book Sales Data on Several Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-15 14:26:13 UTC ]
More news stories like this | News stories tagged with: #nielsen #nielsen bookdata #markets appeared


A Look at Crime and Mystery in the Philippines’ Book Market

Organizers of Frankfurt’s 2025 Guest of Honor Philippines program describe crime and mystery writing in the Philippine market. Sponsored. Publishing Perspectives Staff Report ‘More Than Solving a Mystery’ hile much of the book world is focused on the upcoming 76th edition of  Frankfurter... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-04 12:00:59 UTC ]
More news stories like this | News stories tagged with: #book world #frankfurter buchmesse #book business #book market #mystery writing


CALIBA Booksellers Discuss Marketing and Inventory Management

At the September 17–18 California Independent Booksellers Alliance meeting in Pasadena, members looked for effective ways to capture sales, promote their stores online and in person, and communicate with publishers and distributors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #effective ways


The need to address transparency in content marketing today

Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on... Continue reading at Fast Company

[ Fast Company | 2024-09-17 16:24:38 UTC ]
More news stories like this | News stories tagged with: #digital content #increase awareness #increased focus #early days