BookMachine hires five for marketing arm

BookMachine is launching a marketing arm, BookMachine Works, and has hired five people from across the industry to staff it. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-03-14 00:00:00 UTC ]
News tagged with: #marketing arm

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Apple’s ‘Crush’ ad receives backlash from PR and marketing pros

“This Apple ad is what happens when you try to be ‘edgy’ with no consideration for strategy,” said Lulu Cheng Meservey. Continue reading at Media Week

[ Media Week | 2024-05-08 21:18:08 UTC ]
More news stories like this | News stories tagged with: #lulu


Qualcomm says most Windows games will work on its latest Arm laptop chipset

Qualcomm is said to have new Arm-based laptops of its own in the pipeline, while consumer versions of the new Surface Pro 10 and Surface Laptop 6 that run on the Snapdragon X Elite chipset are believed to be on the way. While that in the past would have meant the makers of x86- and x64-based... Continue reading at Engadget

[ Engadget | 2024-03-22 15:25:41 UTC ]
More news stories like this | News stories tagged with: #libraries #operating system #entire ecosystem #strong performance


Higher Prices Boost Book Sales in International Markets

Revenue in 12 of 16 overseas book markets rose last year, even as unit sales fell, according to a new joint report from Nielsen/GFK Entertainment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
More news stories like this | News stories tagged with: #international markets


Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report

The first outing for this Nielsen BookData-GfK study sees revenue up in many book markets, but rising prices contributing to that 2023 trend. The post Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-07 18:44:01 UTC ]
More news stories like this | News stories tagged with: #nielsen #book markets #report appeared


Rizzoli International to Launch U.K. Publishing Arm

The London-based Rizzoli UK will be headed up by Stephen King, who has been appointed managing director. The new business will also develop original titles to be published under the Rizzoli Universe imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-07 05:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen king #publishing arm #rizzoli international


After hiring new local executive, Australian startup plans to nearly triple Denver team

An Australian startup that recently hired a new North American president plans to grow its U.S. headquarters in Denver. The startup is a digital platform that helps privately owned businesses determine their valuation. It also helps create a roadmap for a successful exit, which could include a... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2024-02-28 13:09:19 UTC ]
More news stories like this | News stories tagged with: #privately owned #younger generation #digital platform #recently hired


The Next Innovation From VML’s Walt Geer? A Different Kind of Marketing Conference

As VML's chief creative officer of Innovation for North America, Walter T. Geer III has a strong pulse on culture. His beginnings go back to the early digital media days, where he is behind the patents of multiple ad units marketers might remember adding to media plans... Continue reading at AdWeek

[ AdWeek | 2024-02-26 19:00:07 UTC ]
More news stories like this | News stories tagged with: #digital media #early 2000s


U.K. Publishing Spotlight: Head of Zeus Prioritizes the U.S. Market

The managing director of Head of Zeus argues that the U.S. market presents a big opportunity for U.K. publishers, and is worth the effort to break through. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
More news stories like this | News stories tagged with: #big opportunity #publishing spotlight


Taipei International Book Exhibition 2024: A Market Profile

A market boosted by the elimination of sales tax on books, Taiwan is ready for a strong year at its upcoming international book exhibition. The post Taipei International Book Exhibition 2024: A Market Profile appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-30 19:49:02 UTC ]
More news stories like this | News stories tagged with: #international book #strong year #sales tax


How The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media

Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek

[ AdWeek | 2024-01-23 13:42:51 UTC ]
More news stories like this | News stories tagged with: #independent publisher #growing number #media companies


Quarto Delists from London Stock Market, Makes Tender Offer

The U.K–based publisher has begun a tender offer to acquire more than 11 million common shares as it delists from the London Stock Exchange’s main markets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #based publisher


Pietsch Touts New Marketing Efforts in Letter to Authors

In his last annual letter to authors as Hachettte Book Group CEO, Michael Pietsch hit on a number of topics, including the publisher’s steps to improve its marketing efforts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-26 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book group #marketing efforts #annual letter


NowThis Hires Its First CEO Since Being Spun Off by Vox Media

Social publisher NowThis, which often sees its trending news and entertainment videos go viral on social platforms, hired media veteran Sharon Mussalli as CEO--its first since the title was spun off from Vox Media in April. The newly independent publisher is now owned by... Continue reading at AdWeek

[ AdWeek | 2023-12-19 09:31:39 UTC ]
More news stories like this | News stories tagged with: #independent publisher #social platforms #vox media


AAP’s September StatShot: US Book Market Up 0.8 Percent YTD

 US trade revenue was down 0.1 percent year-to-date, and down 0.4 percent for the month of September YTD, in the AAP's StatShot report. The post AAP’s September StatShot: US Book Market Up 0.8 Percent YTD appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-12 16:24:19 UTC ]
More news stories like this | News stories tagged with: #book market #statshot report #post aap


Children’s Books: Publishers Discuss the Mexican Market’s Evolution

At the 2023 Guadalajara International Book Fair, three Mexican children’s publishers discuss what they describe the sector’s boom. The post Children’s Books: Publishers Discuss the Mexican Market’s Evolution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-08 19:37:01 UTC ]
More news stories like this | News stories tagged with: #mexican market #publishers discuss #post children #mexican children


Italy: Più Libri Più Liberi Opens Today in a ‘Stable Market’

Small- and medium-sized publishers make up 50.1 percent of the Italian book market, reports AIE at today's Più Libri Più Liberi opening. The post Italy: Più Libri Più Liberi Opens Today in a ‘Stable Market’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-06 19:33:32 UTC ]
More news stories like this | News stories tagged with: #publishers make #stable market #post italy


Inside the 'arms race' between YouTube and ad blockers

YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget

[ Engadget | 2023-12-01 14:00:31 UTC ]
More news stories like this | News stories tagged with: #digital publishers #unique position #bottom line #current situation #open source


Book Packager Melcher Media Expands into Marketing and Printing

After 30 years in business, the company will offer direct-to-consumer sales, marketing, and printing services for what founder and CEO Charles Melcher calls "a focused list of clientele." Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
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Germany: Bookwire’s Audiobook Service Goes to Brazilian, English, Spanish Markets

Bookwire's 'WAY' audiobook services are to be available to French-language publishers early in 2024. The post Germany: Bookwire’s Audiobook Service Goes to Brazilian, English, Spanish Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-11-29 04:44:54 UTC ]
More news stories like this | News stories tagged with: #audiobook #spanish markets #audiobook service #post germany