BookMachine hires five for marketing arm

BookMachine is launching a marketing arm, BookMachine Works, and has hired five people from across the industry to staff it. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-03-14 00:00:00 UTC ]
News tagged with: #marketing arm

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After a 10-year Hiatus, Englewood Review of Books Relaunches its Book Publishing Arm

The Englewood Review of Books (ERB), the online review publication started in 2008, has announced that it will restart its book publishing program, thanks in part to a grant from the Lily Endowment. “We wanted to think differently about how we are prepared to contribute to the larger work,” said... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing #founding editor


Nine executives’ bonuses take a hit as profits plummet 31% in soft ad market

Drop in revenue in broadcasting and publishing partly offset by increase in income from Stan and DomainFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastNine Entertainment has recorded a steep 31% slide in annual net profit to... Continue reading at The Guardian

[ The Guardian | 2024-08-28 06:35:43 UTC ]
More news stories like this | News stories tagged with: #publishing division #significant cuts #challenging year #free app #latest updatesget #guardian australia


St. Martin’s Press Responds to Marketing Controversy

Amid a months-long dispute with influencers, many of whom have vowed not to promote St. Martin's Press titles until their concerns are addressed, SMP on Friday released a brief statement condemning "racism in all its forms" and saying it remains committed to "publishing a wide variety of books... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #wide variety


Leigh Marchant Joins HBG as Chief Marketing Officer

Marchant, who was previously director of marketing, strategy, and engagement at the Random House Group, will join Hachette Book Group on September 23. She succeeds Wibke Grutjen, who departed HBG this month to join Simon & Schuster. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #random house #hachette book


STEAM Marketing Snapshot

We asked kids’ publishers for notes on their successful marketing strategies in the STEM/STEAM space. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-02 04:00:00 UTC ]
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Circana BookScan: US Print’s January-June Print Market

The January-through-June report from Circana BookScan for the States comes with observations on declines in middle-grade print sales. The post Circana BookScan: US Print’s January-June Print Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-07-29 18:17:44 UTC ]
More news stories like this | News stories tagged with: #bookscan #circana bookscan


Abrams Marketing Reorg Puts More Emphasis on Data

Abrams VP of marketing Kim Lauber oversaw the restructuring of the publisher's marketing group, which now includes two units designed to make Abrams marketing more agile, proactive, and data driven. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-11 04:00:00 UTC ]
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S&S Names Wibke Grutjen Global Chief of Marketing and Communications

Wibke Grutjen moves from Hachette Book Group to Simon & Schuster in early August to lead S&S' marketing and communications teams. The post S&S Names Wibke Grutjen Global Chief of Marketing and Communications appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-06-26 21:24:22 UTC ]
More news stories like this | News stories tagged with: #hachette book #schuster #early august #simon schuster


Black Garnet Books in St. Paul Goes on the Market

Dionne Sims, who opened Black Garnet Books in St. Paul, Minn., to sell books by BIPOC authors in response to the 2020 murder of George Floyd in Minneapolis, is selling the store to return to school and focus on writing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #george floyd #bipoc authors #sell books


Christian Indie Publishers' Faith in Marketing

A growing number of small independent Christian publishers and authors see awards and spirited, creative self-promotion pay off in sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #growing number


Authors drive boom in US marketing demand as they seek help to plug books

Writers say investments in book promotion to augment publishers’ in-house staff are key to successKatherine Reay has written a dozen novels. When The Berlin Letters, her most recent, hit the shelves earlier this year, she embarked upon a 30-stop promotional book tour.“I love the personal... Continue reading at The Guardian

[ The Guardian | 2024-06-07 11:30:48 UTC ]
More news stories like this | News stories tagged with: #bookstore #personal connection #book promotion #bookstore events


Arm CEO: Apple ‘woke up the industry on the art of the possible’

As Qualcomm-powered Windows on Arm PCs begin appearing here at Computex, ushering in a generation of AI-infused Copilot+ laptops, it seemed appropriate to interview a major player in the push. No, not Qualcomm. (We’ve already spoken to them.) Instead, I mean Arm, the semiconductor... Continue reading at PC World

[ PC World | 2024-06-03 18:35:42 UTC ]
More news stories like this | News stories tagged with: #libraries #battery life


Sound Off: What’s New in the Audio Market

Audiobooks continue to be a major bright spot for the industry. According to Audio Publishers Association, in 2022 alone, publishers’ audiobook revenue grew a whopping 10% to $1.8 billion. Here, PW takes a look at the publishers, platforms, and production companies bringing you the best in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audiobook #pw takes #audio market


Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities

In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse,... Continue reading at Digiday

[ Digiday | 2024-05-30 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media #digiday+ research


Arm’s new Cortex X925 takes on AI, and could land in PCs

Arm has confirmed that it will be offering its next-gen Arm compute platform, called Arm CSS for Client, at Android smartphones. Executives also mentioned that they could be used for PCs as well. The announcement follows an earlier report that indicated that Arm might expand its... Continue reading at PC World

[ PC World | 2024-05-29 22:44:57 UTC ]
More news stories like this | News stories tagged with: #libraries #considerable amount #wide range #keynote address


Latin American Publishers on Children’s Books, and Markets

For a Latin American publisher, it’s harder to enter Spain than the United States, one children's book publisher said at Bogotá's book fair. The post Latin American Publishers on Children’s Books, and Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-20 19:58:13 UTC ]
More news stories like this | News stories tagged with: #children's book #book fair #book publisher #markets appeared


U.S. Book Show 2024: Spotify Is Ready to Shake Up the Audio Market

The world’s most popular streaming service has expanded into audiobooks, with a suite of services to offer publishers, authors, and agents and with a listening base hungry for audiobook content. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #audiobook #offer publishers #audio market


Baker, Eerdmans Announce New Marketing Execs

Two veteran publishers are settling into new roles this month at two venerable Christian publishing houses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-15 04:00:00 UTC ]
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Bookwire Releases a Report on Spanish-Language Digital Book Markets

Representing Bookwire customers in Spanish-language markets, this report finds strong performance of both ebooks and audiobooks. The post Bookwire Releases a Report on Spanish-Language Digital Book Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-13 21:33:03 UTC ]
More news stories like this | News stories tagged with: #digital book #ebooks #spanish-language markets


The Guardian view on audiobooks: a growing market that asks existential questions | Editorial

When is a book not a book? When it is performed by a starry cast of hundreds. Except it has always been more complicated than thatNews this week of a 17% hike in the UK’s audiobook sales might seem like a niche business story, but it raises an existential question. What exactly is an audiobook... Continue reading at The Guardian

[ The Guardian | 2024-05-10 17:25:03 UTC ]
More news stories like this | News stories tagged with: #audiobook #harry potter #jim dale #stephen fry #sit alongside #jk rowling #market dominance #audiobook sales