#things digital

Publishing news tagged with #things digital

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Best Practices: Three Ways Marketers Can Go Back to Basics to Regain Market Share

When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #search engines #disappointing results #things digital #simply isn #holy grail

Marc Andreessen sees no bubble, suggests Snapchat may grow to $100B

Influential venture investor Marc Andreessen isn't blinking an eye over Snapchat turning down a $3 billion buyout offer from Facebook. And don't count him among those who are worried that we are in another tech investment bubble. Those are a couple of the points made in an interview published... Continue reading at 'Silicon Valley Business Journal'

[ Silicon Valley Business Journal | 2014-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #things digital #andreessen horowitz

Seeing Through Digital Eyes At The Biggest Book Expo In The Country

Book Expo America, BEA, used to be the place to go to get your hands dirty with printer's ink--all the books were hot off the presses. Now the annual industry gathering at New York City's Javitz Center has been increasingly invaded by geeks. I'm one of these geeks, despite the fact that I've... Continue reading at 'Fast Company'

[ Fast Company | 2013-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #things digital #show floor #usual suspects #justice department #simon schuster

Apple App Store subscription plan gouges publishers, eats their young

By Joe Wilcox, Betanews Somebody call the cops -- eh, antitrust authorities. Apple's subscription plan is here, and it's as bad for many, if not most, publishers as rumored. The first of several key sentences from Apple's press announcement: "Publishers may no longer provide links in their apps... Continue reading at 'Betanews'