Agency Brief: get into the weeds of the latest wins, hires and acquisitions

Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-04 20:07:05 UTC ]
News tagged with: #client services #digital content #publishers including #privately owned

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Blink wins race for Button's first full memoir

Blink Publishing has signed the first full autobiography from British racing driver Jenson Button. Continue reading at The Bookseller

[ The Bookseller | 2017-06-06 00:00:00 UTC ]
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New York Times Magazine Goes All Comics for Its Latest Issue

While The New York Times Magazine's New York issue is a regular, annual occurrence, the way in which editors went about it this year is a novelty. The graphic novel may be an established genre, but graphic newsmagazine, essentially what the Times has turned itself into for the issue, is less... Continue reading at AdWeek

[ AdWeek | 2017-06-03 00:00:00 UTC ]
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Winning ways

Benedicte Page looks at what the political parties are offering the publishing industry ahead of the general election. Continue reading at The Bookseller

[ The Bookseller | 2017-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #benedicte page #political parties #general election

Election Countdown: Corbyn wins over the book trade

According to The Bookseller’s online survey of the trade, 64.1% intend to vote for Jeremy Corbyn’s party at the polls next Thursday (8th June), while 15.7% will put a cross in the box of the Liberal Democrats, with the Conservative Party coming a close third on 13.1%. Continue reading at The Bookseller

[ The Bookseller | 2017-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book trade #online survey #jeremy corbyn #liberal democrats

Kit de Waal wins £13k Irish Book of the Year

Kit de Waal has won the €15,000 (£13,100) Kerry Group Irish Book of the Year for her "heartfelt and far-sighted" fiction work My Name is Leon (Viking). Continue reading at The Bookseller

[ The Bookseller | 2017-06-02 00:00:00 UTC ]
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Sebag Montefiore wins €20k Italian history prize

Simon Sebag Montefiore has been awarded the €20,000 Literary Prize Lupicaia del Terriccio 2017 for his book The Romanovs: 1613-1918 (Weidenfeld & Nicolson). Continue reading at The Bookseller

[ The Bookseller | 2017-06-01 00:00:00 UTC ]
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Hedderwick wins inaugural Scottish Book Trust Award

Katie Morag series author Mairi Hedderwick and school librarian Susan Morton been honoured at the inaugural Scottish Book Trust Awards. Continue reading at The Bookseller

[ The Bookseller | 2017-06-01 00:00:00 UTC ]
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Oxford student wins inaugural $100k Nine Dots Prize

James Williams, a doctoral candidate researching design ethics at Oxford University and former Google employee, has won the inaugural $100,000 (£77,730) Nine Dots Prize. Continue reading at The Bookseller

[ The Bookseller | 2017-05-31 00:00:00 UTC ]
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Sarah Ward wins Lucy Cavendish College Fiction Prize

Lucy Cavendish College, part of the University of Cambridge, has named the 2017 winner of its fiction prize as Sarah Ward, with her novel Resurrection, Port Glasgow. Continue reading at The Bookseller

[ The Bookseller | 2017-05-27 00:00:00 UTC ]
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Joey Barton wins Cross Sports' Autobiography of the Year award

Footballer Joey Barton has won the Cross Sports Book Award for autobiography of the year. Continue reading at The Bookseller

[ The Bookseller | 2017-05-26 00:00:00 UTC ]
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Hisham Matar wins first Rathbones Folio Prize

Hisham Matar has won the first £20,000 Rathbones Folio Prize for his "profound and powerful" memoir The Return (Viking). Continue reading at The Bookseller

[ The Bookseller | 2017-05-25 00:00:00 UTC ]
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Chris Haughton wins CBI Book of the Year Award

Picturebook maker Chris Haughton has won the 27th Children's Books Ireland Book of the Year Award for his "captivating" book Goodnight Everyone (Walker Books). Continue reading at The Bookseller

[ The Bookseller | 2017-05-25 00:00:00 UTC ]
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Account of AIDS epidemic wins Green Carnation Prize

David France's insider account of the AIDS epidemic, How to Survive A Plague: The Story of How Activists and Scientists Tamed AIDS (Picador), has been named the "unanimous" winner of the Green Carnation Prize. Continue reading at The Bookseller

[ The Bookseller | 2017-05-23 00:00:00 UTC ]
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Stevens and Mason win inaugural kids awards at CrimeFest

Robin Stevens and Simon Mason have won the inaugural awards for Best Crime Novel for Children and Young Adults respectively at the annual CrimeFest Awards. Continue reading at The Bookseller

[ The Bookseller | 2017-05-23 00:00:00 UTC ]
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OUP and Blackwell's win at Academic Trade Conference awards

Oxford University Press has been crowned Publisher of the Year once again at the Academic Book Trade Conference awards. Continue reading at The Bookseller

[ The Bookseller | 2017-05-19 00:00:00 UTC ]
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Accent's Kate Field wins Joan Hessayon Award

Kate Field has won the Romantic Novelists Association's Joan Hessayon Award for new writers with her debut novel The Magic of Ramblings (Accent Press). Continue reading at The Bookseller

[ The Bookseller | 2017-05-19 00:00:00 UTC ]
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Facebook blocks Pulitzer-winning reporter over Malta government exposé

Temporary censorship of Matthew Caruana Galizia – who worked on the Panama Papers – raises concern over Facebook’s power to shape the newsFacebook has censored a Pulitzer prize-winning journalist for publishing a series of posts alleging corruption by the prime minister of Malta and his... Continue reading at The Guardian

[ The Guardian | 2017-05-19 00:00:00 UTC ]
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Helen Fielding wins Bollinger Everyman Wodehouse Prize

Helen Fielding's Bridget Jones’s Baby: The Diaries (Vintage) has won the 2017 Bollinger Everyman Wodehouse Prize for Comic Fiction, making it third time lucky for the author. Continue reading at The Bookseller

[ The Bookseller | 2017-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #helen fielding #sbridget jones #comic fiction #time lucky