Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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Bloomsbury has acquired a “devastating and emotionally incisive” novel and one other book by David Chariandy in a “heated” five-way auction. Continue reading at The Bookseller
[ The Bookseller | 2017-08-09 00:00:00 UTC ]
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Netflix announced its first-ever acquisition, snapping up a comic-book publisher and pushing a strategy that has also been popular with major Hollywood studios for years: Superheroes.Netflix agreed to buy Millarworld, the publisher behind characters and stories like "Kingsman" and "Old Man... Continue reading at Advertising Age
[ Advertising Age | 2017-08-08 00:00:00 UTC ]
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Netflix acquires comic book publisher Millarworld. Barnes & Noble Education adds positions in Brazil, France, Mexico with Student Brands. The post Acquisitions: Netflix Buys Millarworld; Barnes & Noble Education Buys Student Brands appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-08 00:00:00 UTC ]
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Netflix has acquired the comic book publisher Millarworld, giving the streaming service a handful of new titles even as it continues to build out its Marvel world. Today, Netflix announced the deal as its first acquisition, which gives it comic titles such as Kick-Ass, Kingsman and Wanted. Terms... Continue reading at AdWeek
[ AdWeek | 2017-08-07 00:00:00 UTC ]
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Trinity Mirror's publishing imprint Mirror Books has acquired three titles in a new crime series by author and playwright Lynn Brittney. Continue reading at The Bookseller
[ The Bookseller | 2017-08-05 00:00:00 UTC ]
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For the first time Quarto has reached an equal split between men and women on its board of directors following the appointment of chartered accountant Leslie-Ann Reed. Continue reading at The Bookseller
[ The Bookseller | 2017-08-04 00:00:00 UTC ]
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Cumhuriyet Books publisher Turhan Günay—just released in Istanbul pending court action—and Evrensel publishing house are named Prix Voltaire winners. The post Turkey’s Turhan Günay, Evrensel Win IPA’s Prix Voltaire appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-03 00:00:00 UTC ]
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Personalised children’s book start-up Wonderbly has scooped $8.5m (£6m) in funding from European publisher Ravensburger days after changing its name. Continue reading at The Bookseller
[ The Bookseller | 2017-08-02 00:00:00 UTC ]
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A federal judge has found that Moppet Books had infringed copyright with its unauthorized children's "learning guides" to a host of classic novels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-01 00:00:00 UTC ]
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Sam Shepard, paragon playwright of the American West, was born to roam. With a father who was an Army officer and sometime farmer and a mother who was a teacher, Shepard — born in 1943, the oldest of three — spent his childhood bouncing around the heartland. This would later inform his writing,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-07-31 00:00:00 UTC ]
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Hamlyn, part of Octopus Publishing Group, has acquired the official book of ITV2’s "Love Island" following a "hotly contested" auction. Continue reading at The Bookseller
[ The Bookseller | 2017-07-29 00:00:00 UTC ]
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Fourth Estate has snapped up a debut "coming-of-age" novel set in Ghana and Brixton at auction. Continue reading at The Bookseller
[ The Bookseller | 2017-07-27 00:00:00 UTC ]
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David Leadbeater has won the inaugural £20k UK Kindle Storyteller Award for his self-published crime thriller The Relic Hunters. Continue reading at The Bookseller
[ The Bookseller | 2017-07-27 00:00:00 UTC ]
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Connect Books saw a 12% year-on-year rise for the 45-week period to 15th July 2017, with strong sales in UK and Wordery offsetting weaker sales in libraries. Continue reading at The Bookseller
[ The Bookseller | 2017-07-25 00:00:00 UTC ]
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Two new people are joining the Penguin General communications team: Hannah Ludbrook and Cat Mitchell. Continue reading at The Bookseller
[ The Bookseller | 2017-07-25 00:00:00 UTC ]
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Even with publishers grousing about Facebook's shortcomings as a source of revenue and organic traffic, publishers are putting a lot more resources into dark posts, according to Keywee data. The post Facebook always wins: Data shows publishers are buying far more Facebook traffic appeared first... Continue reading at Digiday
[ Digiday | 2017-07-19 00:00:00 UTC ]
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With branded content hard to do profitably, publishers including Atlantic Media and Bloomberg Media are trying to offer strategic services on a retainer basis. The post ‘We’re building an end-to-end solution’: Bloomberg wants in on the agency business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-19 00:00:00 UTC ]
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Usborne has snapped up a Russian folklore-inspired middle grade fantasy following a “hotly contested four-way auction”. Continue reading at The Bookseller
[ The Bookseller | 2017-07-18 00:00:00 UTC ]
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Portobello Books has acquired The End of Bias, a "ground-breaking" book by American journalist Jessica Nordell following a "heated" nine-way auction. Continue reading at The Bookseller
[ The Bookseller | 2017-07-18 00:00:00 UTC ]
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Poet Kate Wakeling has won this year's CLiPPA award for children's poetry for her debut collection Moon Juice, published by indie The Emma Press. Continue reading at The Bookseller
[ The Bookseller | 2017-07-15 00:00:00 UTC ]
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