Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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Under a Pole Star (Quercus) by Costa-winning author Stef Penney has been awarded the £10,000 2017 Wilbur and Niso Smith Adventure Writing Prize for Best Published Novel. Continue reading at The Bookseller
[ The Bookseller | 2017-09-08 00:00:00 UTC ]
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Former bookseller Jonathan Ruppin is launching a literary agency after a career spanning Dillons and Foyles. Continue reading at The Bookseller
[ The Bookseller | 2017-09-06 00:00:00 UTC ]
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#literary agency
French novelist, biographer, director, and screenwriter Emmanuel Carrère has won Guadalajara International Book Fair’s annual Romance Languages Award. The post France’s Emmanuel Carrère Wins Guadalajara Romance Languages Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-06 00:00:00 UTC ]
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Katie Munnik's "evocative story of motherhood" has been picked as the winning entry for Borough Press’ open submission period, with the author scooping a £10k publishing deal. Continue reading at The Bookseller
[ The Bookseller | 2017-09-06 00:00:00 UTC ]
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DHH Literary Agency is holding its second round of pitching sessions for unrepresented writers in November. Continue reading at The Bookseller
[ The Bookseller | 2017-09-01 00:00:00 UTC ]
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An Indian writer who was refused a visa for a poetry project has had the decision overturned by the Home Office weeks after Tiny Owl illustrator Ehsan Abdollahi won his visa fight. Continue reading at The Bookseller
[ The Bookseller | 2017-08-31 00:00:00 UTC ]
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Mic, a website aimed at millennials, used to employ 40 writers and editors producing articles on topics like "celebrating beauty" and "strong women." Ten were let go this month, with most in the revamped newsroom of 63 now focused on making videos for places like Facebook.Critics have called... Continue reading at Advertising Age
[ Advertising Age | 2017-08-30 00:00:00 UTC ]
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At the opening of its 11th bricks and mortar bookstore this morning, which is located across the street from the Empire State Building in New York City, Amazon said it will be continuing to open a number of new stores in 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-29 00:00:00 UTC ]
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#mortar bookstore
Chinese publishing giant the China Publishing Group (CPG) has realised an eight-year ambition and taken its publishing wing public on the Shanghai Stock Exchange. Continue reading at The Bookseller
[ The Bookseller | 2017-08-25 00:00:00 UTC ]
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Hodder has won a new young adult fantasy duology at auction, the Hollow Crown series, from author Zoraida Córdova in collaboration with Glasstown Entertainment. Continue reading at The Bookseller
[ The Bookseller | 2017-08-25 00:00:00 UTC ]
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Children’s publisher Nosy Crow is expanding its team as it prepares to turn over £10m for the first time. Continue reading at The Bookseller
[ The Bookseller | 2017-08-22 00:00:00 UTC ]
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Quercus’ upmarket imprint riverrun has acquired a true crime book about “bizarre Icelandic disappearances” by a BBC producer following a three-way auction. Continue reading at The Bookseller
[ The Bookseller | 2017-08-19 00:00:00 UTC ]
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Contributing to programs that highlight books in translation, New York's Susanne König is named the first bookseller in a newly established award. The post PowerHouse’s Susanne König Wins First Frankfurt US Booksellers Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-18 00:00:00 UTC ]
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A week after it revealed that it had received an unsolicited takeover offer, the Quarto Group announced this morning that its discussions with the potential buyer have ended. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-16 00:00:00 UTC ]
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Named after the legendary book editor Lawrence "Larry" Ashmead, the prize is awarded each year to a young editor of exceptional talent. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-16 00:00:00 UTC ]
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Mashable is exploring strategic options including the sale of all or part of the online media company, according to people with knowledge of the matter.Mashable, founded in 2005, may draw interest from buyers in Europe and the U.S., said one of the people, who asked not to be identified... Continue reading at Advertising Age
[ Advertising Age | 2017-08-16 00:00:00 UTC ]
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Eimear McBride and Laura Cumming have won Britain’s oldest literary award, the James Tait Black prize, worth £10,000. Continue reading at The Bookseller
[ The Bookseller | 2017-08-16 00:00:00 UTC ]
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Credit: Illustration by Mary Ellen Forte/Ad AgeTwenty years ago, "content" was something we paid for, and so we savored it. We'd take time to flip through the magazine for which we had just paid $4.00.Today, content is increasingly free, thanks to cheap content-creation tools, like Android and... Continue reading at Advertising Age
[ Advertising Age | 2017-08-15 00:00:00 UTC ]
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Transworld has acquired Chloe Madeley’s debut fitness book, The 4-Week Body Blitz, to publish at the end of this year. Continue reading at The Bookseller
[ The Bookseller | 2017-08-11 00:00:00 UTC ]
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