Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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Dead Ink’s email-based novella The Night Visitors and poet Hollie McNish have both been honoured at the Saboteur Awards this year. Continue reading at The Bookseller
[ The Bookseller | 2017-05-16 00:00:00 UTC ]
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Hay House UK has won the rights to publish Gabrielle Bernstein’s new book The Judgement Detox after a “heated” five-way auction. Continue reading at The Bookseller
[ The Bookseller | 2017-05-16 00:00:00 UTC ]
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In a "hotly contested" auction, Cornerstone has acquired a book of strange-but-true trivia authored by the "QI elves" behind weekly podcast "No Such Thing As A Fish". Continue reading at The Bookseller
[ The Bookseller | 2017-05-12 00:00:00 UTC ]
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The U.K. indie publisher, founded by a young married couple in a kitchen in Cyprus three decades ago, only began releasing fiction only in 2009. Since then, it's won two Man Booker Prizes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-12 00:00:00 UTC ]
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Alice Curry, founder and publisher of Lantana Press, has been awarded the 2017 Kim Scott Walwyn Prize for being a "great role model for future generations starting out in publishing". Continue reading at The Bookseller
[ The Bookseller | 2017-05-12 00:00:00 UTC ]
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Fiona McFarlane’s “unforgettable collection of stunning short stories” has been named as winner of the £30,000 International Dylan Thomas Prize. Continue reading at The Bookseller
[ The Bookseller | 2017-05-12 00:00:00 UTC ]
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Capturing one of the richest purses for young writers, Australian Fiona McFarlane wins the Dylan Thomas for work called 'stunning' and 'unforgettable.' The post Australian Fiona McFarlane’s ‘The High Places’ Wins Wales’ Dylan Thomas Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-11 00:00:00 UTC ]
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Francis Spufford has won the Royal Society of Literature’s £10,000 Ondaatje Prize for his debut novel Golden Hill (Faber). Continue reading at The Bookseller
[ The Bookseller | 2017-05-10 00:00:00 UTC ]
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JK Rowling says she's 'thrilled' to pick up an outstanding contribution award to add to her collection of literary accolades. Continue reading at BBC News
[ BBC News | 2017-05-09 00:00:00 UTC ]
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Scottish poet and essayist Kathleen Jamie is to receive the 2017 Royal Geographical Society’s Ness Award for "outstanding creative writing at the confluence of travel, nature and culture". Continue reading at The Bookseller
[ The Bookseller | 2017-05-09 00:00:00 UTC ]
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Media group consents to judgment as part of settlement with Dr Ibrahim Abu Mohamed, after paper said he had not condemned Paris attacksAustralia’s grand mufti has won a defamation case over News Corp articles depicting him as an “unwise” monkey and asserting he had failed to condemn the 2015... Continue reading at The Guardian
[ The Guardian | 2017-05-05 00:00:00 UTC ]
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I’ve raved before—to friends, to co-workers, and to Slate readers—about Ethan Rilly’s beautiful and subversive comic book Pope Hats. Issue No. 5, coming soon, is the longest and most fascinating installment yet. Returning to the friendship of neurotic law clerk Frances and actress-on-the-rise... Continue reading at Slate
[ Slate | 2017-05-04 00:00:00 UTC ]
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Romeo Oriogun from Nigeria has won 2017's £3,000 Brunel International African Poetry Prize for his "complex and ultimately beautiful" writing on masculinity, sexuality and desire in the face of LGBT criminalisation and persecution. Continue reading at The Bookseller
[ The Bookseller | 2017-05-03 00:00:00 UTC ]
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“They’re our competitors. They’re an existential threat.” The post UK publisher on Facebook: ‘They hire nice people to placate us’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-02 00:00:00 UTC ]
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US writer Bret Anthony Johnston has won this year's £30,000 Sunday Times EFG Short Story Award. Continue reading at The Bookseller
[ The Bookseller | 2017-04-28 00:00:00 UTC ]
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The Barcelona-based literary and film agency is celebrating its anniversary on April 23, during the Spanish city's annual literary celebration, Dia Sant Jordi. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-27 00:00:00 UTC ]
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A Small Death (Dar Al Saqi) by Mohammed Hasan Alwan has won the 10th International Prize for Arabic Fiction (IPAF). Continue reading at The Bookseller
[ The Bookseller | 2017-04-27 00:00:00 UTC ]
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At India's Scroll.in, a report from Mridula Chari indicates that publishers are having to issue titles without ISBNs, as an inadequate system bogs down. The post India’s ISBN Agency Is Reported Mired in Delays, Books Published Without Identifiers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-04-27 00:00:00 UTC ]
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Nosy Crow has recruited Clare Hall-Craggs as senior PR and media relations manager. Continue reading at The Bookseller
[ The Bookseller | 2017-04-26 00:00:00 UTC ]
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Maylis de Kerangal’s Mend The Living, which explores the emotional and physical complexities of organ donation, has been named as the £30,000 winner of the 2017 Wellcome Book Prize. Continue reading at The Bookseller
[ The Bookseller | 2017-04-25 00:00:00 UTC ]
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