Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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Counternarratives by John Keene (Fitzcarraldo Editions) has won the inaugural Republic of Consciousness Prize for small presses, for its "once in a generation achievement for short form fiction". Continue reading at The Bookseller
[ The Bookseller | 2017-03-10 00:00:00 UTC ]
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BBC Radio has appointed a literary agent for the first time to represent books deriving from its programmes - Luigi Bonomi of LBA. Continue reading at The Bookseller
[ The Bookseller | 2017-03-09 00:00:00 UTC ]
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The Blake Friedmann Agency has announced a new structure almost five months after the death of co-founder Carole Blake. Continue reading at The Bookseller
[ The Bookseller | 2017-03-09 00:00:00 UTC ]
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Retirement sure looks good to Harvey Kitani, who spent 35 years coaching at Fairfax High before stepping down as a coach and teacher. But his retirement isn't really a retirement. He took over as head coach at Rolling Hills Prep this season, and on Saturday, Kitani won his first Southern Section... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-03-05 00:00:00 UTC ]
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Corsair is publishing a new novel this year by Pulitzer Prize-winning novelist Jennifer Egan called Manhattan Beach. Continue reading at The Bookseller
[ The Bookseller | 2017-03-04 00:00:00 UTC ]
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Faber & Faber has acquired Friend of My Youth, a new novel by award-winning writer and critic Amit Chaudhuri. Continue reading at The Bookseller
[ The Bookseller | 2017-03-04 00:00:00 UTC ]
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The winner of the World Book Day Award has been revealed as an East Yorkshire school after it faced three years of “struggling” to expand its books offering from "one meagre bookshelf" into a library. Continue reading at The Bookseller
[ The Bookseller | 2017-03-03 00:00:00 UTC ]
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Ali Cobby Eckerman and Carolyn Forché are the first poets to be recognised with the $160,000 (£130,000) Windham-Campbell Prizes, alongside six other writers. Continue reading at The Bookseller
[ The Bookseller | 2017-03-02 00:00:00 UTC ]
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Facebook’s 2017 plans include buying original shows and rolling out a mid-roll ad product for media partners. But some news publishers feel like these initiatives won’t help them. The post Facebook’s latest video shift irks news publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-02 00:00:00 UTC ]
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Hot properties include titles from Ursula K. LeGuin, Masha Gessen, Tom Hanks, Joan Didion, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-24 00:00:00 UTC ]
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Philippe Sands and Ayelet Gundar-Goshen have been chosen as joint winners of the Jewish Quarterly Wingate literary prize (worth £4,000). Continue reading at The Bookseller
[ The Bookseller | 2017-02-24 00:00:00 UTC ]
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Literary agent Stephanie Barrouillet is preparing her rights list of French, Spanish and international children's books to showcase at the Bologna Book Fair The post Rights Watch: An Israeli Agency’s Picks for Young Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-23 00:00:00 UTC ]
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The Book Marketing Society has revealed the winners of its seasonal awards for September 2016 to January 2017. Continue reading at The Bookseller
[ The Bookseller | 2017-02-23 00:00:00 UTC ]
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Programmatic advertising has been back under the spotlight this week, as brands rushed to pull digital advertising in the wake to a The Times exposé on the state of ad misplacement. News publishers also had ads paused across their properties - some for several days. "They [agencies] just wanted... Continue reading at Digiday
[ Digiday | 2017-02-18 00:00:00 UTC ]
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Walker Books' A Child of Books by Oliver Jeffers and Sam Winston has won the fiction category in the Bologna Ragazzi Award 2017. Continue reading at The Bookseller
[ The Bookseller | 2017-02-17 00:00:00 UTC ]
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Head of venerable press says his sector has important role in the defence of free speech and champions the revival of literary fiction and traditional booksFaber & Faber’s chief executive has called for publishers to oppose crackdowns on free speech and the rise of so-called fake news.... Continue reading at The Guardian
[ The Guardian | 2017-02-10 00:00:00 UTC ]
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Litprom, the Society for Promotion of African, Asian and Latin American Literature, has chosen 10 titles from German and Swiss publishers. The post Dialogue Through Translation: Litprom’s Latest Translation Grants appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-10 00:00:00 UTC ]
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Originals by Adam Grant, published by Ebury Press imprint W H Allen, has won the Chartered Management Institute’s Management Book of the Year Awards 2017. Continue reading at The Bookseller
[ The Bookseller | 2017-02-09 00:00:00 UTC ]
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Joyous expletives lace winners' speeches as unsuspecting editors-in-chief take home ASME awards. The post Mother Jones Wins Magazine of the Year at the 2017 Ellies appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-02-08 00:00:00 UTC ]
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Camille Whitcher, a 2016 graduate of the Cambridge School of Arts Illustration MA, has won the 2017 Children’s Picture Book Prize, organised by the Stratford-upon-Avon Literary Festival and Brighton-based indie publisher Salariya Book Company Continue reading at The Bookseller
[ The Bookseller | 2017-02-07 00:00:00 UTC ]
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