Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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Westchester and Fairfax remain the favorites to win the Western League, but the most likely league team to be unbeaten well into January is University, which improved to 9-0 on Thursday with an 89-69 win over South East. Gabe Okmin scored 29 points, Jude Agbasi had 17 and Daisone Hughes had 16.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-12-16 00:00:00 UTC ]
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Sarah Perry's The Essex Serpent (Serpent's Tail) has won the Spoon's Carpet Novel Award 2016 for the best novel to be read in a pub. Continue reading at The Bookseller
[ The Bookseller | 2016-12-16 00:00:00 UTC ]
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William Heinemann has acquired Biased: The New Science of Race and Inequality by social psychologist Dr Jennifer Eberhardt at auction. Continue reading at The Bookseller
[ The Bookseller | 2016-12-16 00:00:00 UTC ]
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Teachers, librarians, and students make their best guesses in mock Newbery programs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-16 00:00:00 UTC ]
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This year’s Kurt Wolff Prize has been awarded to Frankfurt-based Schöffling & Co. Verlag, honoring its 25-year tradition of independent publishing. The post Schöffling Verlag Wins Kurt Wolff Prize for Independent Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-14 00:00:00 UTC ]
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Bob Dylan has said that it is “truly beyond words” to have been awarded the Nobel Prize for Literature. Continue reading at The Bookseller
[ The Bookseller | 2016-12-13 00:00:00 UTC ]
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Three independent publishers in Finland have jointly launched the Helsinki Literary Agency to represent their foreign rights The post Three Finnish Publishers Launch New Literary Agency appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-13 00:00:00 UTC ]
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Blackwell’s has made hires from Oxford University Press and Taylor & Francis in a bid to “step up” activity on its e-textbook platform Blackwell Learning. Continue reading at The Bookseller
[ The Bookseller | 2016-12-13 00:00:00 UTC ]
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Debut Spill Simmer Falter Wither by Sara Baume has won the annual Geoffrey Faber Memorial Prize 2015 for fiction. Continue reading at The Bookseller
[ The Bookseller | 2016-12-13 00:00:00 UTC ]
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The next-generation television company may be in your pocket. Snapchat, once pegged by the public as a social-messaging app and recently self-declared camera-based platform, is actually starting to look more and more like TV for young viewers who prefer smartphones over flat screens, industry... Continue reading at AdWeek
[ AdWeek | 2016-12-12 00:00:00 UTC ]
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Romance novelist Patricia Robins – who wrote under the penname Claire Lorrimer – has died aged 95. Continue reading at The Bookseller
[ The Bookseller | 2016-12-09 00:00:00 UTC ]
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Kate Wilson, founder and m.d. of Nosy Crow, is the winner of this year’s Women in Publishing Pandora Award. Continue reading at The Bookseller
[ The Bookseller | 2016-12-09 00:00:00 UTC ]
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A children’s book that combines maths and design activities has won this year’s Educational Writers Award. Continue reading at The Bookseller
[ The Bookseller | 2016-12-08 00:00:00 UTC ]
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Politicians Alan Johnson, Margaret Hodge, Melvyn Bragg and John Bew have been announced as the winners of the inaugural Parliamentary Book Awards, as voted for by MPs and members of the House of Lords. Continue reading at The Bookseller
[ The Bookseller | 2016-12-07 00:00:00 UTC ]
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Andy McNab has won the inaugural Ruth Rendell Award for the author who has done the most to champion literacy. Continue reading at The Bookseller
[ The Bookseller | 2016-12-07 00:00:00 UTC ]
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Evident in the rise of literary agencies at Guadalajara Book Fair, the road to international markets for Latin American writers is no longer just via Spain. The post At Guadalajara: Latin American Literary Agencies Gain Traction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-07 00:00:00 UTC ]
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Elizabeth Scarpelli has been named the University of Cincinnati Press's first director. The press, launched this summer, will publish both scholarly and regional titles with social justice themes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-06 00:00:00 UTC ]
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Erri De Luca has won the 24th annual Literary Review Bad Sex in Fiction Award for The Day Before Happiness (Allen Lane). Continue reading at The Bookseller
[ The Bookseller | 2016-12-02 00:00:00 UTC ]
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As the "fake news" controversy unfolds, regional publishers need to rise above the noise. The post The Latest in the Facebook “Friend or Foe” Debate appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-01 00:00:00 UTC ]
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Simon & Schuster Children's Publishing Division has named Jason Wells to the newly created role of v-p of marketing and publicity, effective December 7, the first in a number of planned hires. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-28 00:00:00 UTC ]
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