Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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Caz Frear has won the Richard and Judy ‘Search for a Bestseller’ competition for her crime thriller Sweet Little Lies. Continue reading at The Bookseller
[ The Bookseller | 2017-02-02 00:00:00 UTC ]
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U.S. President Donald Trump is seeking to channel populist anger to stem immigration, but tech companies want him to know that hiring immigrants is necessary for the country's economy and boosts overall employment.Apple, Facebook, Microsoft, Amazon and Alphabet are said to be writing Trump a... Continue reading at PC World
[ PC World | 2017-02-02 00:00:00 UTC ]
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Sebastian Barry becomes the first novelist to win the prestigious Costa Book of the Year prize twice. Continue reading at BBC News
[ BBC News | 2017-02-01 00:00:00 UTC ]
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Sebastian Barry, who has won the Costa Book of the Year for a second time, tells the BBC that he dedicated the prize to his son, but reveals his children don't read his books. Continue reading at BBC World
[ BBC World | 2017-02-01 00:00:00 UTC ]
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Sebastian Barry has been named winner of the Costa Book of the Year for a second time for his novel Days Without End (Faber & Faber), following a unanimous decision by the judges. The book, which follows character Thomas McNulty, who has crossed the Atlantic to rebuild his life, was praised... Continue reading at The Bookseller
[ The Bookseller | 2017-02-01 00:00:00 UTC ]
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The UK’s answer to the Nobel Prize for Literature – the £40,000 David Cohen Prize - is now being managed by New Writing North. Continue reading at The Bookseller
[ The Bookseller | 2017-01-31 00:00:00 UTC ]
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Kelly Barnhill won the 2017 John Newbery Medal for 'The Girl Who Drank the Moon,' Javaka Steptoe won the 2017 Randolph Caldecott Medal for 'Radiant Child: The Story of Young Artist Jean-Michel Basquiat,' and John Lewis, Andrew Aydin, and Nate Powell won the 2017 Michael L. Printz Award for... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-23 00:00:00 UTC ]
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The selections were announced on Sunday, January 22, at the ALA Midwinter Meeting in Atlanta, with an official award ceremony to come this summer, at the ALA annual conference, set for Chicago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-23 00:00:00 UTC ]
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Bonnier Publishing division Hot Key Books has acquired the debut novel by US author Alyssa Hollingsworth at auction. Continue reading at The Bookseller
[ The Bookseller | 2017-01-20 00:00:00 UTC ]
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The 2016 Ovation Awards handed its top honors to Los Angeles LGBT Center’s “Hit the Wall” and “Ham: A Musical Memoir,” as well as to Celebration Theatre’s “The Boy From Oz” and “Bootycandy.” Sam Harris, the actor and singer upon whose book “Ham” was based, took the honors for lead actor in a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-01-19 00:00:00 UTC ]
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Jacob Polley has won the £20,000 T S Eliot Prize for poetry for his “firework of a book” Jackself (Picador). Continue reading at The Bookseller
[ The Bookseller | 2017-01-17 00:00:00 UTC ]
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As Sourcebooks acquires March 4th's Little Pickle canon of children's books, Idea Architects names London's Marsh Agency for worldwide translation rights. The post Industry Partnerships: Sourcebooks and March 4th, Idea Architects and Marsh Agency appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-13 00:00:00 UTC ]
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Facebook has hired former NBC and CNN anchor Campbell Brown to help with its ties to news outlets, which has been a point of friction. Brown will be the Menlo Park company’s head of news partnerships, she wrote in a Facebook post on Friday. “I will be working directly with our partners to help... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-01-07 00:00:00 UTC ]
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The Wiley's Dummies brand veteran will oversee LPG's 14 imprints and divisions serving the school/library and trade markets, effective January 20. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-05 00:00:00 UTC ]
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Irish novelist Sebastian Barry has won the Costa Novel Award for a second time with Days Without End (Faber & Faber). Continue reading at The Bookseller
[ The Bookseller | 2017-01-04 00:00:00 UTC ]
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Agents Juliet Mushens and Robert Caskie have formed their own agency: Caskie Mushens Ltd. Continue reading at The Bookseller
[ The Bookseller | 2017-01-04 00:00:00 UTC ]
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Sarah Manning, formerly an agent at United Talent Agency, is joining the Bent Agency. Continue reading at The Bookseller
[ The Bookseller | 2017-01-04 00:00:00 UTC ]
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As magazine media continues to change and leaders in the field wrangle emerging technologies, there were several major wins this year. The post Media Execs On Their Biggest Wins of 2016 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-23 00:00:00 UTC ]
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Facebook is ordered to pay £3,000 damages to a loyalist flags protester for publishing comments about his children's religion. Continue reading at BBC News
[ BBC News | 2016-12-21 00:00:00 UTC ]
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Faber & Faber has acquired The City That Fell of a Cliff by historian Matthew Green following a "heated" nine-way auction. Continue reading at The Bookseller
[ The Bookseller | 2016-12-20 00:00:00 UTC ]
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